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Hi there! I’m Kripa Maskey, a Paid Media Specialist with 5+ years of hands-on experience planning, executing, and optimizing high-performing digital campaigns across Google Ads, Meta, DV360, TikTok, and LinkedIn. I specialize in data-driven strategy, cross-channel activation, and ROI-focused optimization to drive measurable growth. Most recently at Omnico Media Group, I managed multi-channel campaigns for clients in FMCG, Health, Insurance, E-commerce, and Entertainment—delivering results that consistently hit KPIs like ROAS, CTR, and CPM. I bring strong technical skills in GA4, GTM, A/B testing, budget pacing, audience segmentation, and insightful reporting via Looker Studio and Supermetrics. I’m excited to explore opportunities that align with my background and contribute to performance-driven growth.…Hi there! I’m Kripa Maskey, a Paid Media Specialist with 5+ years of hands-on experience planning, executing, and optimizing high-performing digital campaigns across Google Ads, Meta, DV360, TikTok, and LinkedIn. I specialize in data-driven strategy, cross-channel activation, and ROI-focused optimization to drive measurable growth. Most recently at Omnico Media Group, I managed multi-channel campaigns for clients in FMCG, Health, Insurance, E-commerce, and Entertainment—delivering results that consistently hit KPIs like ROAS, CTR, and CPM. I bring strong technical skills in GA4, GTM, A/B testing, budget pacing, audience segmentation, and insightful reporting via Looker Studio and Supermetrics. I’m excited to explore opportunities that align with my background and contribute to performance-driven growth.

Kripa Maskey

Performance Marketer, Digital Marketer, Social Media Manager, +6

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Hi there! I’m Kripa Maskey, a Paid Media Specialist with 5+ years of hands-on experience planning, executing, and optimizing high-performing digital campaigns across Google Ads, Meta, DV360, TikTok, and LinkedIn. I specialize in data-driven strategy, cross-channel activation, and ROI-focused optimization to drive measurable growth. Most recently at Omnico Media Group, I managed multi-channel campaigns for clients in FMCG, Health, Insurance, E-commerce, and Entertainment—delivering results that consistently hit KPIs like ROAS, CTR, and CPM. I bring strong technical skills in GA4, GTM, A/B testing, budget pacing, audience segmentation, and insightful reporting via Looker Studio and Supermetrics. I’m excited to explore opportunities that align with my background and contribute to performance-driven growth.…Hi there! I’m Kripa Maskey, a Paid Media Specialist with 5+ years of hands-on experience planning, executing, and optimizing high-performing digital campaigns across Google Ads, Meta, DV360, TikTok, and LinkedIn. I specialize in data-driven strategy, cross-channel activation, and ROI-focused optimization to drive measurable growth. Most recently at Omnico Media Group, I managed multi-channel campaigns for clients in FMCG, Health, Insurance, E-commerce, and Entertainment—delivering results that consistently hit KPIs like ROAS, CTR, and CPM. I bring strong technical skills in GA4, GTM, A/B testing, budget pacing, audience segmentation, and insightful reporting via Looker Studio and Supermetrics. I’m excited to explore opportunities that align with my background and contribute to performance-driven growth.

Available to hire

Hi there! I’m Kripa Maskey, a Paid Media Specialist with 5+ years of hands-on experience planning, executing, and optimizing high-performing digital campaigns across Google Ads, Meta, DV360, TikTok, and LinkedIn. I specialize in data-driven strategy, cross-channel activation, and ROI-focused optimization to drive measurable growth.

Most recently at Omnico Media Group, I managed multi-channel campaigns for clients in FMCG, Health, Insurance, E-commerce, and Entertainment—delivering results that consistently hit KPIs like ROAS, CTR, and CPM. I bring strong technical skills in GA4, GTM, A/B testing, budget pacing, audience segmentation, and insightful reporting via Looker Studio and Supermetrics. I’m excited to explore opportunities that align with my background and contribute to performance-driven growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Nepali

Advanced

Work Experience

Activation Executive at Omnicom Media Group

July 1, 2021 - Present

Led cross-channel paid media campaigns, partnering with cross-functional teams across creative, analytics, and product. Implemented conversion tracking setups (GTM, GA4) and created dashboards to monitor performance, aligning campaigns with strategic OKRs and KPIs.

Campaign Manager at Vistas Global

May 31, 2024 - October 6, 2025

Campaign management for a Ramadan cross-channel initiative; contributed to a 2x increase in Ramadan campaign registrations. Drove a 30% rise in organic traffic through SEO audits, technical fixes, and content strategy; leveraged Ahrefs, Google Search Console, and Screaming Frog to improve crawlability and indexing.

SEO Analyst at Volga AI

June 30, 2021 - October 6, 2025

Supported campaign planning and content calendars for social media, email, and website platforms. Used Google Analytics and Mailchimp to monitor engagement metrics and delivered post-campaign reports.

Digital Marketing Assistant at Mango Software Solutions

June 30, 2020 - October 6, 2025

Assisted in campaign planning and content calendars for social media, email, and website platforms; supported data-driven reporting and performance tracking.

Campaign Manager at Vistas Global

May 1, 2024 - October 6, 2025

Led cross-channel campaigns for Qatar (contract), driving a 30% increase in organic traffic through SEO audits, technical fixes, and content strategy. Leveraged Ahrefs, Google Search Console, and Screaming Frog to improve crawlability and indexing. Coordinated with creative and content teams to align on copy, formats, and variants, and optimized CTR by 28% YoY.

Activation Executive at Omnicom Media Group

July 1, 2021 - Present

Managed and optimized cross-channel paid campaigns across Google Ads, DV360, Meta, TikTok, and other platforms. Created Looker Studio dashboards for clients, delivered weekly performance reports, and led A/B testing to improve CTR and conversions. Collaborated with creative and content teams to ensure on-brief delivery and KPI alignment.

SEO Analyst at Volga AI

June 1, 2021 - October 6, 2025

Supported campaign planning and content calendars for social media, email, and website platforms. Used Google Analytics, Mailchimp, and engagement metrics to inform post-campaign reports. Drove improvements in crawlability and indexing through technical fixes and data-driven recommendations.

Digital Marketing Assistant at Mango Software Solutions

June 1, 2020 - October 6, 2025

Supported social media, email, and website platforms; monitored engagement metrics and prepared post-campaign reports using Google Analytics and Mailchimp. Assisted in content planning and calendar coordination to strengthen omnichannel presence.