Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
German
Fluent
English
Fluent
Work Experience
Founder at 100 Agency (Freelance)
November 1, 2022 - PresentFounder and leader of a freelance agency delivering paid social campaigns for B2C and B2B clients; responsible for strategy, creative testing, targeting and landing pages; management of monthly budgets and client relationships.
Group Head Paid Social at IPG Reprise Digital / Kinesso
November 30, 2023 - October 8, 2025Led holistic paid social strategy and execution across Meta, LinkedIn, X, TikTok, Snapchat and Pinterest; oversaw strategic and operational support for senior performance accounts; built a growth and investment strategy; managed a 9-person campaign management team.
Senior Campaign Manager - Paid Social at IPG Reprise Digital
March 31, 2023 - October 8, 2025Managed paid social campaigns and contributed to client pitches; collaborated with client teams to grow revenue; interpreted web analytics and performance data to optimize campaigns.
Paid Social Strategist at DEPT Agency
March 31, 2022 - October 8, 2025Defined and implemented paid social strategy across Facebook, Instagram, TikTok, Snapchat and Pinterest; focused on growth and brand marketing; created best practices and led training; managed budgets and assets.
Paid Social Strategist at DEPT Agency
June 30, 2021 - October 8, 2025Developed full-funnel digital strategies for high-impact paid social campaigns; led a four-person team; built data-driven optimization roadmaps.
Web Designer (Apprenticeship) at RSM / Exposure Design (Agency for Real Estate Marketing)
September 1, 2017 - October 8, 2025Apprenticeship in web design; contributed to online real estate marketing projects; collaborated with design and development teams.
Intern at Exposure Design (Agency for Real Estate Marketing)
August 31, 2014 - October 8, 2025Intern supporting real estate marketing design tasks; assisting with campaigns and asset creation.
Intern at J&E Projekt Timing / Mobile Team
July 31, 2014 - October 8, 2025Intern assisting with project timing and mobile design tasks.
Education
Bachelor of Arts in Marketing & Digital Media at FOM Hochschule Nürnberg
January 1, 2020 - January 1, 2023Fachabitur at BOS Nürnberg
January 1, 2017 - January 1, 2018Mittlere Reife at Hans-Sachs-Gymnasium
January 1, 2011 - January 1, 2014Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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