I'm Borys Kowalik, a digital marketing and content professional based in Warsaw, Poland. I specialize in building local digital communication strategies, planning and overseeing performance marketing campaigns (Google, Facebook, LinkedIn, YouTube), and leading SEO initiatives across on-page, off-page, and technical aspects while coordinating cross-functional teams and agencies. I enjoy turning data into actionable insights, collaborating with colleagues from different departments and with international offices, and creating engaging content—from articles and newsletters to ad scripts and landing pages. I’m fluent in Polish and English, with a working knowledge of Spanish, and I’m passionate about helping brands grow through analytics, optimization, and creative storytelling.

Borys Kowalik

I'm Borys Kowalik, a digital marketing and content professional based in Warsaw, Poland. I specialize in building local digital communication strategies, planning and overseeing performance marketing campaigns (Google, Facebook, LinkedIn, YouTube), and leading SEO initiatives across on-page, off-page, and technical aspects while coordinating cross-functional teams and agencies. I enjoy turning data into actionable insights, collaborating with colleagues from different departments and with international offices, and creating engaging content—from articles and newsletters to ad scripts and landing pages. I’m fluent in Polish and English, with a working knowledge of Spanish, and I’m passionate about helping brands grow through analytics, optimization, and creative storytelling.

Available to hire

I’m Borys Kowalik, a digital marketing and content professional based in Warsaw, Poland. I specialize in building local digital communication strategies, planning and overseeing performance marketing campaigns (Google, Facebook, LinkedIn, YouTube), and leading SEO initiatives across on-page, off-page, and technical aspects while coordinating cross-functional teams and agencies.

I enjoy turning data into actionable insights, collaborating with colleagues from different departments and with international offices, and creating engaging content—from articles and newsletters to ad scripts and landing pages. I’m fluent in Polish and English, with a working knowledge of Spanish, and I’m passionate about helping brands grow through analytics, optimization, and creative storytelling.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

Polish
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Digital Manager Poland at Henkel
September 1, 2021 - October 9, 2025
Managing a team of digital marketing specialists; co-development of digital communication strategy; planning and overseeing implementation of performance marketing campaigns (Google, YouTube, Facebook); managing all content and SEO related activities; leading a project of all PL websites redesign; supervising subcontractors; influencer and social media activation.
Digital Manager at Bibby Financial Services
September 1, 2021 - Present
Development of local digital communication strategy; planning and overseeing implementation of performance marketing campaigns (Google, Facebook, LinkedIn); analyzing and reporting digital campaigns performance to London corporate office; overseeing all SEO activities (off-page, on-page, technical); supervising agencies and subcontractors; cross-functional collaboration on multiple projects.
SEO & Content Writer at Self-employed, freelancer
August 1, 2020 - October 9, 2025
Writing articles, ad scripts, newsletters, SEO texts, blog posts etc.; SEO Optimization; Content Management; developing website structures with graphic designers and UX specialists.
Content Manager at Educational Research Institute, Integrated Qualifications System project
August 1, 2020 - October 9, 2025
Developing content & SEO strategy; leading a small team working on an overhaul of project websites; creating content; on-page SEO; newsletters and mailings; Google ad campaigns; supervising subcontractors.
Junior Project Manager at White Paper Agency
June 1, 2016 - October 9, 2025
Developing communication strategies; managing digital activities; managing social media channels; writing ad scripts and marketing slogans; Project management.
Intern at POLITYKA weekly
August 1, 2013 - October 9, 2025
Hobby Cinema, media and marketing, new technologies, NGOs, cycling, traveling.

Education

MA Anthropology at Warsaw University
October 1, 2011 - October 1, 2016
Foundation program at Chłodna - Oś Saska Foundation
June 1, 2012 - June 1, 2015

Qualifications

Google Analytics Individual Certification
January 11, 2030 - October 9, 2025
Google Ads Search Certification
January 11, 2030 - October 9, 2025
Google Ads Display Certification
January 11, 2030 - October 9, 2025
UC Davis SEO Specialization
January 11, 2030 - October 9, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail