Here’s a clean, combined freelancer profile that merges both drafts into one strong, cohesive version: --- 🚀 **I help businesses cut through digital noise and turn their websites into lead-generating machines.** I deliver lean, high-impact web design, SEO, and content solutions that put your brand in front of the right people — and keep it there. Every project is built with a blend of creative vision and technical precision, backed by hands-on experience in WordPress, UX/UI, and full-stack marketing execution. No bloated code. No off-the-shelf templates. Just sleek, SEO-optimized websites that *perform* — converting visitors, ranking higher, and scaling with your business. Whether you’re launching something new or need a digital revamp, I turn web chaos into clean, results-driven experiences — always on time, always remote-ready. ### ✅ What I Bring to the Table * Custom WordPress builds & CMS management * Elementor or custom-coded solutions — whatever fits best * SEO strategy from the ground up: metadata, structure, speed, UX * UI/UX design that turns visits into actions * Mobile-first, responsive, and lightning-fast builds * Visual content creation in Photoshop & Illustrator * Ongoing support, hosting management & optimization * Winning RFP responses & proposal writing ### 🛠 Tech & Workflow * Tech stack: SiteGround, cPanel, MySQL, PHP, HTML/CSS * Project management: Asana, Teams, monday.com, Zoom * Remote-ready, seamless collaboration, and clear communication…

Martin Orton

Here’s a clean, combined freelancer profile that merges both drafts into one strong, cohesive version: --- 🚀 **I help businesses cut through digital noise and turn their websites into lead-generating machines.** I deliver lean, high-impact web design, SEO, and content solutions that put your brand in front of the right people — and keep it there. Every project is built with a blend of creative vision and technical precision, backed by hands-on experience in WordPress, UX/UI, and full-stack marketing execution. No bloated code. No off-the-shelf templates. Just sleek, SEO-optimized websites that *perform* — converting visitors, ranking higher, and scaling with your business. Whether you’re launching something new or need a digital revamp, I turn web chaos into clean, results-driven experiences — always on time, always remote-ready. ### ✅ What I Bring to the Table * Custom WordPress builds & CMS management * Elementor or custom-coded solutions — whatever fits best * SEO strategy from the ground up: metadata, structure, speed, UX * UI/UX design that turns visits into actions * Mobile-first, responsive, and lightning-fast builds * Visual content creation in Photoshop & Illustrator * Ongoing support, hosting management & optimization * Winning RFP responses & proposal writing ### 🛠 Tech & Workflow * Tech stack: SiteGround, cPanel, MySQL, PHP, HTML/CSS * Project management: Asana, Teams, monday.com, Zoom * Remote-ready, seamless collaboration, and clear communication…

Available to hire

Here’s a clean, combined freelancer profile that merges both drafts into one strong, cohesive version:

🚀 I help businesses cut through digital noise and turn their websites into lead-generating machines.

I deliver lean, high-impact web design, SEO, and content solutions that put your brand in front of the right people — and keep it there. Every project is built with a blend of creative vision and technical precision, backed by hands-on experience in WordPress, UX/UI, and full-stack marketing execution.

No bloated code. No off-the-shelf templates. Just sleek, SEO-optimized websites that perform — converting visitors, ranking higher, and scaling with your business. Whether you’re launching something new or need a digital revamp, I turn web chaos into clean, results-driven experiences — always on time, always remote-ready.

✅ What I Bring to the Table

  • Custom WordPress builds & CMS management
  • Elementor or custom-coded solutions — whatever fits best
  • SEO strategy from the ground up: metadata, structure, speed, UX
  • UI/UX design that turns visits into actions
  • Mobile-first, responsive, and lightning-fast builds
  • Visual content creation in Photoshop & Illustrator
  • Ongoing support, hosting management & optimization
  • Winning RFP responses & proposal writing

🛠 Tech & Workflow

  • Tech stack: SiteGround, cPanel, MySQL, PHP, HTML/CSS
  • Project management: Asana, Teams, monday.com, Zoom
  • Remote-ready, seamless collaboration, and clear communication
See more

Skills

Experience Level

Adobe Photoshop
Expert
WordPress
Expert
Adobe Illustrator
Expert
Elementor
Expert
SEO
Expert
Adobe InDesign
Expert
CSS
Expert
PHP
Expert
WooCommerce
Expert
JavaScript
Expert
MySQL
Expert
Google Ads
Intermediate
jQuery
Intermediate
See more

Language

English
Fluent
Afrikaans
Advanced

Work Experience

WordPress Developer & Project Manager at Martin Orton Design (Freelance)
February 1, 2025 - Present
Delivering WordPress development and project management for clients; expert in theme customization, plugin architecture, e-commerce, CI/CD, performance optimization, security, and client consultation.
Web Developer, SEO Specialist & Project Manager at VVater LLC
January 1, 2025 - October 9, 2025
Developed and maintained websites, led SEO strategy and PPC campaigns, and managed lead-generation projects; implemented analytics and reporting.
Digital Designer, WordPress Web Designer/Developer, Web Manager/Webmaster & Project Manager at 4Mation Digital (Pty) Ltd
April 1, 2024 - October 9, 2025
Led full-stack WordPress development, digital design, and project management for multiple clients; managed websites, e-commerce, and digital marketing initiatives; built client portfolios and led marketing efforts.
Webmaster/Electronic Communication Officer at National Research Foundation (NRF)
April 1, 2006 - October 9, 2025
Managed NRF Corporate Website, intranet, and related digital communications; oversaw database-backed portals and online forms; contributed to communications strategy.
Web Developer / Webmaster at E-Able (Pty) Ltd
December 31, 2005 - October 9, 2025
IT and web development services including intranet/extranet, website development, and graphic design.
Web Developer / Graphic Designer at The Practice Group
December 31, 2005 - October 9, 2025
Drafted project functionality proposals; web design and development; graphic design; client consultation.
Web Developer / Graphic Designer at eBuilders (Pty) Ltd
December 31, 2005 - October 9, 2025
Web design & development, intranet/extranet, and graphic design for clients; contract-based services.
PC Technician / Webmaster at OSK Systems cc
December 31, 1998 - October 9, 2025
Assembled PCs; web design and maintenance; IT support.
Web Developer / Graphic Designer at Wines4U
November 1, 1999 - October 9, 2025
User interface design of web front-end; integrated eCommerce solution; graphic design; client support.

Education

Matric / Matriculation at Hentie Cilliers High School
January 1, 1995 - January 1, 1995
PC Engineering Diploma at Intec College
January 1, 1999 - January 1, 1999
Graphic Design Certificate at University of Cape Town
January 1, 2021 - January 1, 2021
IT Introductory Certificate at Technikon SA (Now part of UNISA)
January 1, 1998 - January 1, 1998

Qualifications

Graphic Design Certificate
January 1, 2021 - January 1, 2021
A+ Core Service Technician Exam
January 1, 1998 - January 1, 1998
A+ DOS/Microsoft Windows Service Technician Exam
January 1, 1998 - January 1, 1998
IT Introductory Certificate
January 1, 1998 - January 1, 1998

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Computers & Electronics
    paper Imagine Health Website

    **Created a website for Imagine Health (https://www.twine.net/signin

    • Developed and managed a WordPress 6.8.3 site with a Hello Elementor theme and fully customized design via Elementor Pro and global styling.
    • Implemented a modern, responsive layout using Elementor Containers (Flexbox) and custom header/footer templates.
    • Integrated SEO best practices with Yoast SEO, ensuring optimal site structure and metadata.
    • Configured Google Analytics tracking with MonsterInsights for data-driven insights.
    • Strengthened site security with Loginizer and Cloudflare Turnstile bot protection.
    • Ensured email deliverability through WP Mail SMTP configuration.
    • Used a non-default database prefix for enhanced security.
    • Designed a lean content structure for easy maintenance and fast performance
    paper Paracon IT Recruitment Website

    **Created a webite for Paracon IT Recruitment ([https://www.twine.net/signin

    • Developed and managed a WordPress 6.8.3 site with a Hello Elementor theme and fully customized design via Elementor Pro and global styling.
    • Implemented a modern, responsive layout using Elementor Containers (Flexbox) and custom header/footer templates.
    • Integrated SEO best practices with Yoast SEO, ensuring optimal site structure and metadata.
    • Configured Google Analytics tracking with MonsterInsights for data-driven insights.
    • Strengthened site security with Loginizer and Cloudflare Turnstile bot protection.
    • Ensured email deliverability through WP Mail SMTP configuration.
    • Used a non-default database prefix for enhanced security.
    • Designed a lean content structure for easy maintenance and fast performance

    The project also required a custom WordPress plugin to integrate the Bullhorn ATS API. Below is the Plugin Integration Overview:

    The plugin seamlessly integrates their WordPress site with Bullhorn, automating the entire process of displaying jobs and capturing applications.

    • Intelligent Job Synchronisation
      • Automatically imports jobs from Bullhorn based on a specific set of rules:
        • The job must be Open.
        • It must be flagged for the website (customText11 = “Yes”).
        • It must belong to the Paracon source URL (customText16).
        • The job’s expiry date (customDate1) must not be in the past.
      • Fetches and stores key data, including job description, location, type, and categories.
      • Automatically cleans and reformats job descriptions during the sync to fix spacing around bold textand convert headings to a consistent “Title Case”.
    • Dynamic Frontend Display
      • Displays jobs on the frontend using a filterable list or grid layout via the [bullhorn_job_listings] shortcode.
      • Features a dedicated category page using the [bullhorn_job_categories] shortcode, which displays a three-column grid of all categories that currently have jobs, including a job count for each.
      • Uses a “pretty permalink” structure for SEO-friendly and user-friendly URLs:
        • Job Details:/job-details/[city]/[category]/[job-title]/
        • Category Filters:/jobs/category/[category-slug]/
      • Pagination on the job listings page is custom-styled to match the site’s design, with “Previous” and “Next” buttons that include arrows.
    paper Arco 360 Equine & Pet Insurance Website

    **Created a website for Arco 360 Equine & Pet Insurance (https://www.twine.net/signin

    • Developed and managed a WordPress 6.8.3 site with a Hello Elementor theme and fully customised design via Elementor Pro and global styling.
    • Implemented a modern, responsive layout using Elementor Containers (Flexbox) and custom header/footer templates.
    • Integrated SEO best practices with Yoast SEO, ensuring optimal site structure and metadata.
    • Configured Google Analytics tracking with MonsterInsights for data-driven insights.
    • Strengthened site security with Loginizer and Cloudflare Turnstile bot protection.
    • Ensured email deliverability through WP Mail SMTP configuration.
    • Used a non-default database prefix for enhanced security.
    • Designed a lean content structure for easy maintenance and fast performance

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