Maeva Touati

Marketing Strategy Manager at ACIBA EMG GROUP HOSPITAL

Defined and executed digital strategies (SEO, Google Ads, Meta Ads, CRM); grew the French-speaking patient base by 40% in 6 months. Optimized website UX and content, increasing engagement time by 30% and improving lead conversion. Created high-performing assets (landing pages, social media, newsletters, videos) to educate patients and support acquisition. Built partnerships with clinics and media to enhance brand trust and visibility across health and wellness networks.

Marketing Strategy Manager at ACIBA EMG Group Hospital

Defined and executed digital strategies (SEO, Meta Ads, influencer marketing), boosting qualified leads by +45% YoY in the French market. Optimized website UX and content, increasing engagement time by +30% and improving lead conversion. Created high-performing assets (landing pages, social media, newsletters, videos) supporting patient education and acquisition. Built strong partnerships with clinics and media, enhancing brand trust and visibility across health & wellness networks.

Marketing Strategy Manager at ACIBA EMG Group Hospital

Defined and executed digital strategies (SEO, Meta Ads, influencer marketing), boosting qualified leads by +45% YoY in the French market. Optimized website UX and content, increasing engagement time by +30% and improving lead conversion. Created high-performing assets (landing pages, social media, newsletters, videos) supporting patient education and acquisition. Built strong partnerships with clinics and media, enhancing brand trust and visibility across health & wellness networks.

Head of International Marketing & Business Development at ACIBA EM GROUP HOSPITAL

Led the Paris office: managed the setup, structured the marketing team, and developed local initiatives adapted to the French market. Coordinated international marketing projects: managed the marketing strategy for French and Arabic-speaking countries, tailoring campaigns to local needs.

Head of International Marketing & Business Development at ACIBA EM GROUP HOSPITAL

Led the Paris office: managed the setup, structured the marketing team, and developed local initiatives adapted to the French market. Coordinated international marketing projects: managed the marketing strategy for French and Arabic-speaking countries, tailoring campaigns to local needs. Negotiated and managed strategic partnerships: maintained and developed relationships with local and international partners to support group growth in Europe and the Middle East. Organized medical seminars and events: coordinated medical seminars and conferences to promote services and strengthen relationships with partners and clients. Created marketing materials: designed brochures, videos, presentations, and other visual materials to support campaigns and events. Managed the digital marketing strategy: continued overseeing SEO, SEM, social media campaigns, and email marketing to enhance visibility and brand awareness.

Head of International Marketing & Business Development at ACIBA Group Hospital

Led the Paris office: managed the setup, structured the marketing team, and developed local initiatives adapted to the French market. Coordinated international marketing projects: managed the marketing strategy for French and Arabic-speaking countries, tailoring campaigns to local needs. Negotiated and managed strategic partnerships with local and international partners to support group growth in Europe and the Middle East. Organized medical seminars and events: coordinated medical seminars and conferences to promote services and strengthen relationships with partners and clients. Created marketing materials: designed brochures, videos, presentations, and other visual materials to support campaigns and events. Managed the digital marketing strategy with SEO, SEM, social media campaigns, and email marketing to enhance visibility and brand awareness.

Head of Digital Marketing & Business Development at ACIBA Group Hospital

Developed and executed digital marketing campaigns for French and Arabic-speaking markets, focusing on SEO, SEM, content creation, and social media marketing. Monitored campaign performance and adjusted strategies to optimize ROI. Launched the group's international offices (Algeria & Morocco), coordinating with local teams and developing local strategies. Negotiated strategic partnerships (e.g., Algerian Social Security Fund in 2022) to expand presence in Algeria. Organized international events (exhibitions, seminars, medical conferences) to promote the group's image and build long-term relationships with partners and clients. Created marketing materials (brochures, videos, presentations, etc.). Managed the digital marketing strategy across channels including SEO, SEM, social media, and email marketing.

Marketing Strategy Manager at ACIBA EMG Group Hospital

Led marketing strategy and brand development; built digital marketing framework; supported remote campaigns and multi-market launches (Casablanca and London); managed cross-channel branding, content, and CRM workflows.