I'm a results-driven digital marketing and web design professional with over 10 years of experience in project management, web design, WordPress development, and digital marketing strategy. I’ve led multidisciplinary teams to deliver high-quality digital solutions across multiple property types, ensuring seamless user experiences and measurable performance. I enjoy guiding cross-functional teams, crafting innovative strategies, and delivering scalable, data-informed solutions. I’m passionate about efficiency, data-driven decision-making, and aligning business goals with compelling digital marketing tactics. I bring a strong technical background with hands-on expertise in website development, content strategy, and performance optimization.

Pamela Loboguerrero García

I'm a results-driven digital marketing and web design professional with over 10 years of experience in project management, web design, WordPress development, and digital marketing strategy. I’ve led multidisciplinary teams to deliver high-quality digital solutions across multiple property types, ensuring seamless user experiences and measurable performance. I enjoy guiding cross-functional teams, crafting innovative strategies, and delivering scalable, data-informed solutions. I’m passionate about efficiency, data-driven decision-making, and aligning business goals with compelling digital marketing tactics. I bring a strong technical background with hands-on expertise in website development, content strategy, and performance optimization.

Available to hire

I’m a results-driven digital marketing and web design professional with over 10 years of experience in project management, web design, WordPress development, and digital marketing strategy. I’ve led multidisciplinary teams to deliver high-quality digital solutions across multiple property types, ensuring seamless user experiences and measurable performance.

I enjoy guiding cross-functional teams, crafting innovative strategies, and delivering scalable, data-informed solutions. I’m passionate about efficiency, data-driven decision-making, and aligning business goals with compelling digital marketing tactics. I bring a strong technical background with hands-on expertise in website development, content strategy, and performance optimization.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Freelance Project Manager & Digital Strategy Lead at Mille Media
October 1, 2023 - Present
Lead all web design, web development, and web strategy initiatives, ensuring a seamless user experience and optimal performance across digital properties. Develop and execute the company’s SEO strategy, improving search visibility and organic traffic. Manage and optimize all digital advertising campaigns (PPC, social media, and programmatic) to drive brand awareness and lead generation. Oversee content strategy and website migrations, ensuring brand consistency and functionality. Implement website maintenance, plugin updates, and security monitoring to ensure optimal performance and security. Analyze key performance metrics and generate reports to guide data-driven decision-making and continuous improvement of digital strategies.
Senior Digital Marketing Specialist at Agency Media Group
September 1, 2023 - October 9, 2025
Led website projects including strategy development, execution, and performance tracking. Collaborated across Web, Social Media, and Paid Media to drive marketing initiatives. Developed and executed SEO and SEM strategies to increase online visibility and lead generation. Managed website updates and content optimization for internal and client-facing projects. Provided strategic recommendations for digital campaigns based on data analysis and insights. Supported event coordination and internal marketing strategies.
Freelance Project Manager & Digital Strategy Lead at Mille Media
September 1, 2020 - October 9, 2025
Led project kickoff meetings and developed comprehensive marketing strategies for clients. Executed website development projects, including content updates and UX enhancements. Managed digital marketing campaigns to improve brand awareness and customer engagement. Coordinated teams of designers, developers, and content creators to deliver high-quality digital solutions. Supported multiple clients with digital strategy development and project management.
Project Manager at TV Marketing Agency
August 1, 2019 - October 9, 2025
Managed digital marketing projects from inception to completion. Developed commercial proposals and monitored project budgets. Coordinated between creative teams to align marketing strategies with business objectives. Conducted market research and competitor analysis to optimize campaign performance.
Web Integrator at Mullen Lowe (Global Agency)
May 1, 2018 - October 9, 2025
Executed website development projects, ensuring high-quality code and seamless user experiences. Managed website updates and implemented technical enhancements to optimize performance. Developed and maintained websites for high-profile clients across various industries. Provided technical support and troubleshooting for digital marketing initiatives.
Freelance Project Manager & Digital Strategy Lead at Mille Media
October 1, 2023 - Present
Lead all web design, web development, and web strategy initiatives to ensure seamless user experience and optimal performance across digital properties. Develop and execute SEO strategy to improve search visibility and organic traffic. Manage and optimize digital advertising campaigns (PPC, social media, programmatic) to drive brand awareness and lead generation. Oversee content strategy and website migrations, maintain brand consistency, and implement ongoing site maintenance and security monitoring. Analyze key performance metrics and generate data-driven reports to guide continuous improvement of digital strategies. Key clients included Fraser Valley Continuing Education, Triple K, Bemex Services, and others.
Senior Digital Marketing Specialist at Agency Media Group
September 30, 2023 - October 9, 2025
Led website projects from strategy development to execution and performance tracking. Collaborated across Web, Social Media, and Paid Media to drive marketing initiatives. Developed and executed SEO and SEM strategies to enhance online visibility and lead generation. Managed website updates and content optimization for internal and client-facing projects. Provided strategic recommendations for digital campaigns based on data analysis and performance insights. Supported event coordination and internal marketing strategies.
Freelance Project Manager & Digital Strategy Lead at Mille Media
September 30, 2020 - October 9, 2025
Led project kickoff meetings and developed comprehensive marketing strategies for multiple clients. Executed website development projects including content updates and UX enhancements. Managed digital marketing campaigns to improve brand awareness and customer engagement. Coordinated teams of designers, developers, and content creators to deliver high-quality digital solutions. Supported multiple clients with digital strategy development and project management.
Project Manager at Public TV Marketing Agency
August 31, 2019 - October 9, 2025
Managed digital marketing and web design projects from inception to completion. Developed commercial proposals and monitored project budgets to ensure cost-effectiveness. Coordinated between creative teams and clients to align marketing strategies with business objectives. Conducted market research and competitor analysis to optimize campaign performance.
Web Integrator at Mullen Lowe (Global Agency)
May 31, 2018 - October 9, 2025
Executed web development projects with high-quality code and seamless user experiences. Managed website updates and implemented technical enhancements to optimize performance. Developed and maintained websites for high-profile clients across multiple industries. Provided technical support and troubleshooting for digital marketing initiatives.
Freelance Project Manager & Digital Strategy Lead at Millie Media
October 1, 2023 - Present
Lead all web design, development and strategy initiatives, ensuring seamless user experience and optimal performance across digital properties. Develop and execute SEO strategy to improve visibility and organic traffic. Manage and optimize all digital advertising campaigns (PPC, social media, and programmatic) to drive brand awareness and lead generation. Oversee content strategy and website migrations to ensure brand consistency and functionality. Implement website maintenance, updates, and security monitoring to ensure optimal performance and security. Analyze key performance metrics and generate reports to guide data-driven decision-making and continuous improvement of digital strategies.
Senior Digital Marketing Specialist at Agency Media Group
September 1, 2023 - October 9, 2025
Led website projects with strategy development, execution and performance tracking. Collaborated across departments (Web, Social Media, and Paid Media) to drive marketing initiatives. Developed and executed SEO and SEM strategies to enhance online visibility and lead generation. Managed website updates and content optimization for internal and client-facing projects. Provided strategic recommendations for digital campaigns based on data analysis and insights. Supported event coordination and internal marketing strategies.
Freelance Project Manager & Digital Strategy Lead at Millie Media
September 1, 2020 - October 9, 2025
Led project kickoffs and developed comprehensive marketing strategies for clients. Executed website development projects, including content updates and UX enhancements. Managed digital marketing campaigns to improve brand awareness and customer engagement. Coordinated teams of designers, developers, and content creators to deliver high-quality digital solutions. Supported multiple clients with digital strategy development and project management.
Project Manager at Public TV Marketing Agency
August 1, 2019 - October 9, 2025
Managed digital marketing and web design projects from inception to completion. Developed commercial proposals and monitored project budgets to ensure cost-effectiveness. Coordinated between creative teams and clients to align marketing strategies with business objectives. Conducted market research and competitor analysis to optimize campaign performance.
Web Integrator at Mullen Lowe (Global Agency)
May 1, 2018 - October 9, 2025
Led web development projects, ensuring high-quality code and seamless user experiences. Managed website updates and implemented technical enhancements to optimize performance. Developed and maintained websites for high-profile clients across various industries. Provided technical support and troubleshooting for digital marketing initiatives.

Education

Diploma in Marketing and Sales at ILAC College – Canada
January 1, 2020 - December 31, 2020
Web Development - Full Stack at Academy – Online
January 1, 2020 - December 31, 2020
Diploma in Convergence Content and Digital Advertising at Ministerio de las TIC – Colombia
January 1, 2016 - December 31, 2016
Diploma in Training and Consultancy at Politécnico Grancolombiano – Colombia
January 1, 2014 - December 31, 2014
Degree in Professional Marketing and Advertising at Politécnico Grancolombiano – Colombia
January 1, 2008 - December 31, 2013
Illustrator & Photoshop Course at CompuClub – Colombia
January 1, 2011 - December 31, 2011
English Language Training (Basic, Medium, Advanced) at London Empire Academy – UK
January 1, 2007 - December 31, 2007
Diploma in Marketing and Sales at ILAC College
January 1, 2020 - January 1, 2020
Web Development - Full Stack at Academia Online
January 1, 2018 - January 1, 2018
Diploma in Convergent Content and Digital Advertising at Ministerio de las TIC
January 1, 2016 - January 1, 2016
Diploma in Training and Consulting at Politécnico Grancolombiano
January 1, 2014 - January 1, 2014
Degree in Professional Marketing and Advertising at Politécnico Grancolombiano
January 1, 2008 - January 1, 2013
Illustrator & Photoshop Course at CompuClub
January 1, 2011 - January 1, 2011
English Language Training (Basic, Medium, Advanced) at London Empire Academy
January 1, 2007 - January 1, 2007
Diploma in Marketing and Sales at ILAC College
January 1, 2020 - January 1, 2020
Diploma in Convergent Content and Digital Advertising at Ministerio de las TIC – Colombia
January 1, 2016 - January 1, 2016
Diploma in Training and Consultancy at Politécnico Grancolombiano – Colombia
January 1, 2014 - January 1, 2014
Degree in Professional Marketing and Advertising at Politécnico Grancolombiano – Colombia
January 1, 2008 - December 31, 2013
Illustrator & Photoshop Course at Computo Club – Colombia
January 1, 2011 - January 1, 2011
English Language Training (Basic, Medium, Advanced) at London Empire Academy – UK
January 1, 2007 - January 1, 2007

Qualifications

Diploma in Marketing and Sales
January 1, 2020 - December 31, 2020
Web Development - Full Stack
January 1, 2020 - December 31, 2020
Diploma in Convergence Content and Digital Advertising
January 1, 2016 - December 31, 2016
Diploma in Training and Consultancy
January 1, 2014 - December 31, 2014
Degree in Professional Marketing and Advertising
January 1, 2008 - December 31, 2013
Illustrator & Photoshop Course
January 1, 2011 - December 31, 2011
English Language Training (Basic, Medium, Advanced)
January 1, 2007 - December 31, 2007
Diploma in Marketing and Sales
January 1, 2020 - January 1, 2020
Web Development - Full Stack
January 1, 2018 - January 1, 2018
Diploma in Convergent Content and Digital Advertising
January 1, 2016 - January 1, 2016
Diploma in Training and Consulting
January 1, 2014 - January 1, 2014
Degree in Professional Marketing and Advertising
January 1, 2008 - January 1, 2013
Illustrator & Photoshop Course
January 1, 2011 - January 1, 2011
English Language Training (Basic, Medium, Advanced)
January 1, 2007 - January 1, 2007
Diploma in Marketing and Sales
January 1, 2020 - January 1, 2020
Diploma in Convergent Content and Digital Advertising
January 1, 2016 - January 1, 2016
Diploma in Training and Consultancy
January 1, 2014 - January 1, 2014
Degree in Professional Marketing and Advertising
January 1, 2008 - December 31, 2013
Illustrator & Photoshop Course
January 1, 2011 - January 1, 2011
English Language Training (Basic, Medium, Advanced)
January 1, 2007 - January 1, 2007

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail, Government, Other