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I am a paid media executive with 10+ years’ experience scaling digital growth across e-commerce, fintech, SaaS, and Web3. I design full-funnel, cross-channel strategies that blend creative, data, and performance for scalable growth. I have a proven track record of managing $500K+/month ad budgets, delivering up to 16x ROAS, and driving $10M+ in incremental revenue. I build and lead global teams of 30+ specialists, own P&L across regions, and forge high-value partnerships with Meta, Visa, Mastercard, and other fintechs.…I am a paid media executive with 10+ years’ experience scaling digital growth across e-commerce, fintech, SaaS, and Web3. I design full-funnel, cross-channel strategies that blend creative, data, and performance for scalable growth. I have a proven track record of managing $500K+/month ad budgets, delivering up to 16x ROAS, and driving $10M+ in incremental revenue. I build and lead global teams of 30+ specialists, own P&L across regions, and forge high-value partnerships with Meta, Visa, Mastercard, and other fintechs.

NNAEMEKA HARRISON OKENWA

Performance Marketer, Growth Marketer, Marketing Strategist, +3

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I am a paid media executive with 10+ years’ experience scaling digital growth across e-commerce, fintech, SaaS, and Web3. I design full-funnel, cross-channel strategies that blend creative, data, and performance for scalable growth. I have a proven track record of managing $500K+/month ad budgets, delivering up to 16x ROAS, and driving $10M+ in incremental revenue. I build and lead global teams of 30+ specialists, own P&L across regions, and forge high-value partnerships with Meta, Visa, Mastercard, and other fintechs.…I am a paid media executive with 10+ years’ experience scaling digital growth across e-commerce, fintech, SaaS, and Web3. I design full-funnel, cross-channel strategies that blend creative, data, and performance for scalable growth. I have a proven track record of managing $500K+/month ad budgets, delivering up to 16x ROAS, and driving $10M+ in incremental revenue. I build and lead global teams of 30+ specialists, own P&L across regions, and forge high-value partnerships with Meta, Visa, Mastercard, and other fintechs.

Available to hire

I am a paid media executive with 10+ years’ experience scaling digital growth across e-commerce, fintech, SaaS, and Web3. I design full-funnel, cross-channel strategies that blend creative, data, and performance for scalable growth.

I have a proven track record of managing $500K+/month ad budgets, delivering up to 16x ROAS, and driving $10M+ in incremental revenue. I build and lead global teams of 30+ specialists, own P&L across regions, and forge high-value partnerships with Meta, Visa, Mastercard, and other fintechs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Channel Performance Manager at The List (Genesys AI)

May 1, 2024 - Present

Managed $500K+/month in paid media spend across Meta and Google, achieving 4x ROAS. Drove 42% increase in high-intent traffic and 28% uplift in sales through dynamic product ad funnels. Implemented Klaviyo automations driving 26% of store revenue with 45% open rates and 10% conversions. Designed real-time performance dashboards, accelerating decision-making and increasing team efficiency. Led GTM roadmap for AI-powered social commerce products in US luxury markets.

Regional Lead, SMB Sales & Partner Marketing at Aleph (Meta Authorized Sales Partner, West Africa)

May 1, 2024 - October 10, 2025

Oversaw P&L for West Africa SMB unit, directing $500K+ monthly ad budgets and scaling SMB revenue by 150% YoY. Built strategic partnerships with banks and fintechs, driving a 3x increase in SMB advertisers. Managed a 30+ person cross-functional team and developed scalable playbooks now used by 1,000+ African businesses. Secured executive alignment with Meta and partners, enabling 5,000 SMBs to onboard in 12 months.

Lead Media Buyer & Marketing Operations at Doko Creative Agency, London

January 1, 2024 - October 10, 2025

Grew multiple clients’ revenue by 65% in 90 days, achieving 3x–8x ROAS and reducing CPA by ~28% on average. Directed integrated media/creative teams and automated GoHighLevel funnels, yielding a 3.5x increase in qualified leads and 22% lift in demo bookings. Implemented lifecycle emails with Mailchimp achieving 52% open rates and improved trial-to-paid conversions.

Senior Media Buyer (Facebook/Programmatic) at AdTok, London

July 1, 2023 - October 10, 2025

Scaled ROAS and MER for e-commerce clients across healthcare, fintech, dating, and luxury fashion in US/UK using full-funnel paid strategies across Meta, Google, and DSPs. Achieved a 31% lift in lead-to-sale conversions with integrated Meta + CRM + email workflows. Conducted funnel experiments to optimize creative, targeting, and channel mix.

Senior Paid Media Buyer, Web & Native UA at Mode Mobile, USA

August 1, 2022 - October 10, 2025

Scaled app installs and boosted retention, growing MAUs by 67% in 6 months. Generated $2M NFT pre-sale value via whitelist and countdown funnel campaigns. Managed multi-channel campaigns across Meta, Google, DSPs, leveraging gamified creatives.

Lead, Facebook Marketing Experts – SBG Program at Teleperformance (Meta ASP, West Africa)

December 1, 2021 - October 10, 2025

Directed $450K annual operational budget, reducing costs by 20% through process optimization. Delivered 170% SMB revenue growth across 3,000+ SMB advertisers by cutting cost-per-result by 50%.

Product Marketing Manager, Leaf SaaS at Baobab Partners

March 1, 2019 - October 10, 2025

Launched a project management SaaS app, generating 6,000+ trial signups and 1,200+ paying users in 6 months. Improved CAC to <$20, achieved 45% activation, and reduced churn to under 8%.

Co-Founder & Head of Digital Innovation at CIITMAUR NIG. LTD.

September 1, 2016 - Present

Secured and led a telecom campaign, delivering a 5x acquisition increase in 60 days. Oversaw hybrid offline/online media buying, integrating OOH with digital. Grew agency revenue by 80% through digital transformation and strategic advisory.

Senior Channel Performance Manager at The List (Genesys AI)

May 1, 2024 - Present

Managed $500K+/month in paid media spend across Meta and Google, achieving 4x ROAS. Drove 42% increase in high-intent traffic and 28% uplift in sales through dynamic product ad funnels. Implemented advanced Klaviyo automations, generating 26% of store revenue with 45% open rates and 10% conversions. Designed real-time performance dashboards, improving decision-making speed and team efficiency by 30%. Led GTM roadmap for AI-powered social commerce products in US luxury markets.

Regional Lead, SMB Sales & Partner Marketing at Aleph (Meta Authorized Sales Partner, West Africa)

May 1, 2024 - October 10, 2025

Oversaw P&L for West Africa SMB unit, directing $500K+ monthly ad budgets and scaling SMB revenue by 150% YoY. Forged strategic partnerships with banks and fintechs, driving a 3x increase in SMB advertisers. Built and managed a 30+ person cross-functional team. Designed scalable playbooks and frameworks now adopted by 1,000+ African businesses to optimize ad spend.

Lead Media Buyer & Marketing Operations at Doko Creative Agency, London

January 1, 2024 - October 10, 2025

Grew multiple clients’ revenue by 65% in 90 days, achieving 3x-8x ROAS and reducing CPA by ~28%. Directed integrated media/creative teams and automated GoHighLevel funnels, boosting qualified leads and demo bookings.

Senior Media Buyer (Facebook/Programmatic) at AdTok, London

July 1, 2023 - October 10, 2025

Scaled ROAS and MER for e-commerce clients across Meta, Google, and DSPs; improved lead-to-sale conversions through integrated CRM and email workflows; conducted funnel experiments to optimize targeting and channel mix.

Senior Paid Media Buyer, Web & Native UA at Mode Mobile, USA

August 1, 2022 - October 10, 2025

Scaled app installs and boosted retention, increasing MAUs; generated significant NFT pre-sale value via multi-channel funnels; ran campaigns across Meta, Google, and DSPs with gamified creatives.

Lead, Facebook Marketing Experts – SBG Program at Teleperformance (Meta ASP, West Africa)

December 1, 2021 - October 10, 2025

Directed $450K annual operational budget, cut costs by 20% through process optimization; delivered 170% SMB revenue growth across 3,000+ SMB advertisers.

Product Marketing Manager, Leaf SaaS at Baobab Partners

March 1, 2019 - October 10, 2025

Launched project management SaaS app, generating 6,000+ trial signups and 1,200+ paying users; improved CAC to <$20, activation to 45%, churn to <8%.

Co-Founder & Head of Digital Innovation at CIITMAUR NIG. LTD.

September 1, 2016 - Present

Secured and led telecom campaign, delivering a 5x acquisition increase in 60 days; oversaw hybrid offline/online media buying and grew agency revenue through digital transformation.

Senior Channel Performance Manager at The List (Genesys AI)

May 1, 2024 - Present

Managed $500K+/month in paid media spend across Meta and Google, achieving 4x ROAS. Drove 42% increase in high-intent traffic and 28% uplift in sales through dynamic product ad funnels. Implemented advanced Klaviyo automations, generating 26% of store revenue with 45% open rates and 10% conversions. Designed real-time performance dashboards, improving decision-making speed and team efficiency by 30%. Led GTM roadmap for AI-powered social commerce products in US luxury markets.

Regional Lead, SMB Sales & Partner Marketing at Aleph (Meta Authorized Sales Partner, West Africa)

May 1, 2024 - October 10, 2025

Oversaw P&L for West Africa SMB unit, directing $500K+ monthly ad budgets and scaling SMB revenue by 150% YoY. Forged strategic partnerships with banks and fintechs, driving a 3x increase in SMB advertisers. Built and managed a 30+ person cross-functional team (media buyers, sales, client success). Designed scalable playbooks and frameworks now adopted by 1,000+ African businesses to optimize ad spend. Secured executive alignment with Meta and partners, enabling 5,000 SMBs to onboard in 12 months.

Lead Media Buyer & Marketing Operations at Doko Creative Agency

January 31, 2024 - October 10, 2025

Grew multiple clients’ revenue by 65% in 90 days, achieving 3x–8x ROAS and reducing CPA by ~28%. Directed integrated media/creative teams to deliver faster, aligned campaigns. Automated GoHighLevel funnels, producing a 3.5x increase in qualified leads and 22% lift in demo bookings. Deployed lifecycle email campaigns (Mailchimp), achieving 52% open rates and +8% trial-to-paid conversions.

Senior Media Buyer (Facebook/Programmatic) at AdTok

July 31, 2023 - October 10, 2025

Scaled ROAS and MER for e-commerce clients using Meta and DSP campaigns. Expanded presence across US/UK for healthcare, fintech, dating, and luxury fashion retail apps with full-funnel paid strategies across Meta, Google, and DSPs. Delivered 31% lift in lead-to-sale conversion with integrated Meta + CRM + email workflows. Conducted funnel experiments to optimize creative, targeting, and channel mix.

Senior Paid Media Buyer, Web & Native UA at Mode Mobile

August 31, 2022 - October 10, 2025

Scaled app installs and boosted retention, growing MAUs by 67% in 6 months. Generated $2M NFT pre-sale value via whitelist and countdown funnel campaigns. Ran multi-channel campaigns across Meta, Google, DSPs, leveraging gamified creatives.

Lead, Facebook Marketing Experts – SBG Program at Teleperformance (Meta ASP, West Africa)

December 31, 2021 - October 10, 2025

Directed $450K annual operational budget, cutting costs by 20% through process optimization. Delivered 170% SMB revenue growth across 3,000+ SMB advertisers by reducing cost-per-result by 50%. Built and scaled a 50+ person digital marketing expert team with structured onboarding and performance frameworks.

Product Marketing Manager, Leaf SaaS at Baobab Partners

March 31, 2019 - October 10, 2025

Launched project management SaaS app, generating 6,000+ trial signups and 1,200+ paying users in 6 months. Improved CAC to <$20, achieved 45% activation, and cut churn to under 8%.

Co-Founder & Head of Digital Innovation at CIITMAUR NIG. LTD.

September 1, 2016 - Present

Secured and led telecom campaign, delivering a 5x acquisition increase in 60 days. Oversaw hybrid offline/online media buying, integrating OOH with digital. Grew agency revenue by 80% through digital transformation and strategic advisory.