Available to hire
I’m an e-commerce growth strategist with 15+ years of experience in paid media, SEO, and conversion optimization. I have a proven track record of exceeding ROAS targets for DTC and B2B clients, including global brands, SMBs, and startups. I’m currently pivoting into AI-driven e-commerce tools, applying hands-on knowledge of campaign mechanics, product feeds, and customer behavior to contribute to AI product development, marketing, or strategy roles.
I excel at turning data into actionable growth plans, building scalable acquisition funnels, and optimizing conversion paths across paid search, shopping, social, and organic channels. I enjoy collaborating across teams to design outcomes-driven experiments and leverage AI/automation to improve performance at scale.
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Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
English
Fluent
French
Intermediate
Work Experience
Manager, Performance Marketing at Shop POP Displays / Acme Plastics
June 21, 2021 - April 30, 2025Managed paid search spend (~$350K/month) across Google and Bing to grow online sales and sales leads for a product display manufacturer/importer and an industrial plastics distributor (two divisions). Implemented AI-driven Performance Max campaigns with ongoing A/B testing to maximize ROAS across 20+ product categories. Managed product feed for shopping campaigns with 3,000+ SKUs. Guided an SEO agency in content creation for ongoing organic traffic growth. Co-led the development of a new CRM system. Developed and optimized Meta and other paid search campaigns for a new consumer-focused product, achieving $1.5M in sales over 14 months. Produced GA4-based reporting to boost online UX and conversion rates.
Founder / Head of Online Marketing at Linktas.com | LocalBiz.NYC Online Marketing Consultancy
February 1, 2015 - October 13, 2025Founded and led an online marketing consultancy focused on paid and organic campaigns for e-commerce sales growth, lead generation, and local store traffic. Served global brands, SMBs, and startups across apparel, cosmetics, home furnishings, industrial equipment, and IT services. Managed over $50M in paid search spend, optimized product feeds and analytics to improve ROI, and built social campaigns across Meta, Pinterest, and LinkedIn while recruiting influencers to boost engagement. Set up product feeds for Google, Bing, and Amazon. Drove U.S. e-commerce sales growth for a global French clothing brand to $15M over a 10-year period. Implemented A/B testing to accelerate AI-driven learning and ROAS improvements.
EVP, Client Growth & Marketing at Armstrong Agency, New York, NY
May 1, 2013 - October 1, 2014Hired by a Paris-based online marketing agency to craft the U.S. growth strategy for paid search and SEO clients. Led proposals, SOW development, and onboarding. Managed PPC strategies to increase client ROI, delivered monthly performance reports, and closed a paid search contract for Yves Rocher in the U.S. Grew paid search sales by 58% over two years while reducing CPA.
Director of Marketing at RI Communications Group, Inc.
January 1, 2009 - October 15, 2025Directed marketing for a $10M agency specializing in data analytics and cross-media (email, direct mail, mobile, web). Led business development, strategic marketing, and account management. Drove repositioning and re-branding, forged partnerships with direct mail, interactive marketing, and data analytics firms. Executed multi-channel campaigns (banner ads, email, direct mail, SEM) and produced website content, e-newsletters, press releases, webinars; supported thought leadership by speaking at industry events.
Principal at Harrison Ring International, Inc.
January 1, 2005 - October 15, 2025Launched an international industrial product trading company with a Russian-American partner. Grew annual sales from $0 to $5.5M over 10 years. Developed and tested markets for European-manufactured products in the U.S.; analyzed and expanded markets for Russian plywood and kraft liner in Europe and the U.S. Managed domestic and international logistics and operations, sourced industrial chemicals, and negotiated sales contracts.
Marketing Director at TNT Express Worldwide, Garden City, NY
October 1, 1992 - November 1, 1994Managed a $5M marketing/PR budget for a $5B European-headquartered express shipping company. Supervised a team of three marketing professionals. Developed brand advertising and lead generation campaigns to support 65 field offices; conceptualized and executed a telemarketing lead generation program, generating over $20M in new sales in 12 months.
Marketing Management at FedEx Corporation, Memphis, TN
December 27, 1991 - October 10, 2025Held various roles in international marketing, market research, corporate and local marketing. Developed local currency pricing strategies and service features for FedEx’s entry into multiple markets. Managed a $3.5M regional marketing/advertising budget to support FedEx’s retail network and field sales, and maintained relationships with advertising agencies.
Education
MBA in International Management at Thunderbird School of Global Management, Glendale, AZ
January 1, 1983 - June 15, 1984BA in International Relations at University of Minnesota, Minneapolis, MN
September 15, 1976 - June 27, 1980Qualifications
Industry Experience
Retail, Professional Services, Manufacturing, Media & Entertainment, Wholesale & Distribution, Transportation & Logistics, Consumer Goods
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