Available to hire
Hi, I’m Marian Olivia Laiz, a web designer and business analyst based in Manila, Philippines. I bring a decade of experience across web design, sales and marketing, virtual assistance, and business analysis to deliver practical, impact-driven solutions. I blend creativity with functionality to drive organizational change and boost efficiency.
I enjoy collaborating with stakeholders and cross‑functional teams to design user-centered UX/UI, optimize processes, and support digital transformation across industries. I’m passionate about turning ideas into usable, scalable systems and continually learning to stay ahead in a fast-evolving tech landscape.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Business Development Specialist at KRACCESS (South Korea / Remote)
December 20, 2025 - October 12, 2025Conducted market research and analysis to identify emerging trends, competitive positioning, and new business opportunities. Spearheaded lead generation and prospecting, building a strong pipeline; developed and nurtured client relationships; drove sales and revenue growth by presenting solutions to Influencers/UGC across the United States, Hong Kong, Singapore, New Zealand, and Australia. Collaborated with leadership on strategic planning and partnerships to expand market presence. Supported marketing campaigns, promotions, and industry event representation. Delivered reporting and performance tracking to provide data-driven insights for decision-making. Designed Canva creatives for paid ads and produced short UGC videos to boost engagement. Successfully managed international expansion to strengthen the company’s global footprint.
Business Analyst at IA Innovations (Philippines / Onsite)
January 1, 2025 - October 12, 2025Analyzed business requirements, identified process improvements, and conducted gap analysis to optimize systems. Collaborated with stakeholders, facilitated workshops, and defined project scope and objectives. Created process workflows, UX/UI refinements, and system documentation; led SDLC activities using Agile, Scrum, and Waterfall; conducted UAT and provided training to ensure smooth adoption. Delivered end-user support for system errors and account issues, contributing to a more efficient workflow.
Virtual Assistant at NH Discounts LLC (USA / Remote)
November 1, 2024 - October 12, 2025Provided rapid responses to client inquiries; specialized in drafting listings on eBay, Amazon, and Etsy. Ensured all client requirements and checklists were met; communicated professionally with clients via email; sourced accurate product information and created compelling product descriptions with high-quality images; managed product listings and met deadlines. Developed customer loyalty programs and gathered feedback to improve products and services.
Founder, Sales & Marketing Strategy at Olive Berry
June 1, 2023 - October 12, 2025Founded and led the business, overseeing daily operations and sales/marketing strategy. Sourced products locally and internationally, negotiated pricing, and implemented inventory management to optimize stock levels. Built an online presence across Shopee, TikTok, Instagram, and Facebook; created SEO-optimized product listings and compelling descriptions; managed promotions, pricing strategies, and sales analytics to maximize profitability. Cultivated supplier and influencer partnerships to expand reach and drive demand.
Web Designer at Mercola Consulting Services LLC (USA & Philippines / Onsite)
February 1, 2020 - October 12, 2025Built and maintained landing pages using HTML, CSS, and JavaScript within Kentico CMS. Coordinated with QA, SEO, content writers, admins, creatives, and developers for SKU promotions; resolved website defects with India-based teams; applied web design best practices to enhance page speed and usability. Designed marketing materials (banners, infographics, brochures, standees); redesigned Korean blog pages; managed a large volume of shop products; developed user-friendly landing pages with dynamic pricing displays to optimize conversions.
Business Development Specialist at KRACESS
December 20, 2025 - October 12, 2025Conducted market research and analysis to identify emerging trends, competitive positioning, and new business opportunities. Spearheaded lead generation and prospecting initiatives, building a strong pipeline of high-quality prospects. Developed and nurtured client relationships to ensure long-term partnerships and repeat business. Supported international expansion and collaborated with leadership on strategic planning and partnerships. Delivered reporting and performance metrics to inform decision-making. Designed Canva creatives for paid ads and created short UGC videos.
Business Analyst at IA Innovations
December 31, 2025 - October 12, 2025Analyzed business requirements, identified process improvements, and conducted gap analysis to optimize systems. Collaborated with stakeholders, facilitated workshops, and acted as a bridge between business users, developers, and designers to define project scope and objectives. Created business process workflows, wireframes, and system documentation. Led UX enhancements, usability testing, and training to ensure smooth adoption.
Virtual Assistant at NH Discounts LLC
November 30, 2024 - October 12, 2025Provided fast, professional client support; specialized in drafting listings for e-commerce sites (eBay, Amazon, Etsy); ensured requirements and checklists were met; drafted product listings with accurate specs and SEO elements; managed listings and deadlines; crafted compelling 80-word product titles and refined images.
Founder, Sales & Marketing Strategy at Olive Berry
June 30, 2023 - October 12, 2025Managed daily operations, optimized order processing and shipping across major platforms; coordinated with logistics providers; tracked orders, handled returns, and resolved disputes; created marketing strategies and listings with SEO; developed pricing, inventory management, promotions, and customer engagement initiatives; led customer support and loyalty programs to drive growth.
Web Designer at Mercola Consulting Services LLC
February 28, 2020 - October 12, 2025Built landing pages using HTML, CSS, and JavaScript within Kentico CMS; coordinated with QA, SEO, content writers, admins, creatives, and developers for SKU promotions; redesigned Korean blog pages for a modern layout; managed large product catalogs; created user-friendly landing pages that increased engagement and sales; ensured dynamic pricing displays by customer type.
Business Analyst at A Innovations Philippines, Inc.
July 1, 2023 - PresentAnalyzed business requirements, identified process improvements, and conducted gap analysis to optimize systems. Collaborated with stakeholders, facilitated workshops, and bridged business users, developers, and designers to define project scope and objectives. Created business process workflows, wireframes, and system documentation. Designed and enhanced UX/UI for web platforms, ensuring alignment with user needs. Conducted usability testing and implemented improvements based on feedback. Managed SDLC processes using Agile, Scrum, and Waterfall methodologies. Led UAT and provided training to ensure seamless system adoption. Provided end-user support via email and phone for system errors and account issues. Supported digital transformation efforts in the hospital industry, assisting developers in project delivery and process optimization. Developed in-house and online systems to improve hospital workflows and operational efficiency.
Product Lister at NH Discounts LLC
October 1, 2023 - November 1, 2024Responded quickly to client inquiries and specialized in listing drafts on C2C/B2C sites (eBay, Amazon, Etsy). Ensured client requirements and checklists were met, and communicated with clients for clarifications. Sourced accurate product information, specs, and relevant details. Created compelling product descriptions and SEO-optimized listings with high-quality images. Managed listings, met deadlines, and crafted compelling 80-word product titles. Edited and enhanced images when provided photos were low quality. Efficiently managed listings and maintained timely delivery.
Founder, Sales & Marketing Strategy at Oliveberry Online Shop Philippines
February 1, 2020 - June 1, 2023Managed daily operations ensuring efficient order processing and shipping across Shopee, TikTok Shop, Lazada, and Shopify. Coordinated with logistics providers, tracked orders, handled returns, and resolved disputes. Maintained accurate sales records, invoices, and financial documentation for accounting and tax compliance. Planned inventory needs, sourced products, and negotiated pricing. Implemented inventory management, tracked stock levels, and automated stock alerts. Researched market trends, sourced trending products, and optimized pricing strategies. Created product descriptions and SEO-optimized listings with high-quality images. Managed promotions, tested pricing models, and analyzed sales data to maximize profits. Executed marketing strategies across Shopee, TikTok, Instagram, and Facebook; ran paid ads, collaborated with influencers, and leveraged email marketing/chatbots for customer engagement. Provided excellent customer support, resolved disputes, and implemented a FAQ sy
Web Designer at Mercola Consulting Services LLC
January 1, 2015 - February 1, 2020Built landing pages using HTML, CSS, and JavaScript with Kentico CMS. Coordinated with QA, SEO, content writers, admins, creatives, and developers for SKU promotions. Worked with QA and developers from India to resolve website defects and issues. Applied web design best practices to enhance page speed and usability. Designed marketing materials including banners, infographics, brochures, and standees. Redesigned Korean blog pages for a modern, updated layout. Managed and organized a large volume of shop products. Developed user-friendly landing pages that increased customer engagement and sales. Ensured accurate, dynamic pricing displays based on customer type.
Education
Bachelor of Science in Information Technology at Adamson University
July 1, 2010 - October 1, 2011Bachelor of Science in Information Technology at Adamson University
July 1, 2010 - October 1, 2011Bachelor of Science in Information Technology at Adamson University
July 1, 2010 - October 1, 2013Qualifications
Industry Experience
Professional Services, Software & Internet, Media & Entertainment, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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