I'm Priya Upadhyaya, a Creative Social Media Manager and Content Creator with 5+ years of experience helping beauty, wellness, and lifestyle brands grow through intentional content strategies, UGC campaigns, and influencer collaborations. My background in corporate financial services and compliance has sharpened my ability to analyse complex information, spot trends, and communicate clearly. I bring a meticulous eye for detail and strong project-management skills to deliver polished, data-driven campaigns that connect with diverse audiences and drive growth.\n\nI'm passionate about turning cultural insights into authentic content that resonates with South Asian audiences and beyond, while building trusted brand communities through thoughtful strategy, measurable results, and collaborative partnerships.…

Priya Upadhyaya

I'm Priya Upadhyaya, a Creative Social Media Manager and Content Creator with 5+ years of experience helping beauty, wellness, and lifestyle brands grow through intentional content strategies, UGC campaigns, and influencer collaborations. My background in corporate financial services and compliance has sharpened my ability to analyse complex information, spot trends, and communicate clearly. I bring a meticulous eye for detail and strong project-management skills to deliver polished, data-driven campaigns that connect with diverse audiences and drive growth.\n\nI'm passionate about turning cultural insights into authentic content that resonates with South Asian audiences and beyond, while building trusted brand communities through thoughtful strategy, measurable results, and collaborative partnerships.…

Available to hire

I’m Priya Upadhyaya, a Creative Social Media Manager and Content Creator with 5+ years of experience helping beauty, wellness, and lifestyle brands grow through intentional content strategies, UGC campaigns, and influencer collaborations. My background in corporate financial services and compliance has sharpened my ability to analyse complex information, spot trends, and communicate clearly. I bring a meticulous eye for detail and strong project-management skills to deliver polished, data-driven campaigns that connect with diverse audiences and drive growth.\n\nI’m passionate about turning cultural insights into authentic content that resonates with South Asian audiences and beyond, while building trusted brand communities through thoughtful strategy, measurable results, and collaborative partnerships.

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Language

English
Fluent

Work Experience

Social Media Manager at Hair & Skin Media
August 1, 2023 - Present
Designed and executed monthly content calendars including product launches and campaign tie-ins. Led strategy calls with clients to align content with marketing goals. Scheduled and published content across Instagram. Created and edited short-form video content (Reels, BTS, promotional clips). Captured on-site event coverage (BTS, launches, influencer activations). Delivered Instagram audits to optimise growth and engagement. Trained client teams on how to capture and use social-first content.
Nano Influencer & UGC Creator at Self-Employed
April 1, 2020 - Present
Created highly engaged UGC campaigns and influencer content for beauty and skincare brands. Collaborated with brands including: Revolution Haircare, Avon, Eucerin, Klorane, Brûlée Beauty, Inde Wild, Balance Me Skincare, Palmers, AKT Deodrant, Beauty Pie and many more. Produced authentic, storytelling-driven Reels and posts to showcase product use for South Asian audiences. Developed long-term relationships with PR agencies and beauty brands for gifting and paid opportunities. Grew an engaged community of South Asian women 35-44, focused on skincare, haircare, and ayurveda wellness.
Senior Compliance & Risk Professional
January 1, 2023 - October 12, 2025
Delivered compliance training to 50+ colleagues — translating complex topics into clear, engaging content for diverse audiences. Managed FCA submissions and Consumer Duty projects — skilled at delivering structured, deadline-driven campaigns. Deputy MLRO experience monitoring risk — transferable to analysing social metrics, spotting trends, and protecting brand integrity. 14+ years building trust with stakeholders — mirrors creating authentic, credible content that builds loyal online communities. Advised senior leaders with persuasive communication — directly applicable to storytelling and presenting brand narratives. Designed frameworks to reduce risk — now design content strategies and workflows that boost reach and engagement.
Social Media Manager at Hair & Skin Media (Freelance)
August 1, 2023 - Present
Designed and executed monthly content calendars including product launches and campaign tie-ins. Led strategy calls with clients to align content with marketing goals. Scheduled and published content across Instagram. Created and edited short-form video content (Reels, BTS, promotional clips). Captured on-site event coverage (BTS, launches, influencer activations). Delivered Instagram audits to optimise growth and engagement. Trained client teams on how to capture and use social-first content.
Nano Influencer & UGC Creator at Self-Employed
April 1, 2020 - Present
Created highly engaged UGC campaigns and influencer content for beauty and skincare brands. Collaborated with brands including: Revolution Haircare, Avon, Eucerin, Klorane, Brûlée Beauty, Inde Wild, Balance Me Skincare, Palmers, AKT Deodrant, Beauty Pie and many more. Produced authentic, storytelling-driven Reels and posts to showcase product use for South Asian audiences. Developed long-term relationships with PR agencies and beauty brands for gifting and paid opportunities. Grew an engaged community of South Asian women 35-44, focused on skincare, haircare, and ayurveda wellness.
Senior Compliance & Risk Professional
January 1, 2023 - October 12, 2025
Delivered compliance training to 50+ colleagues and translated complex topics into clear, engaging content for diverse audiences. Managed FCA submissions and Consumer Duty projects, delivering structured, deadline-driven campaigns. Deputy MLRO experience monitoring risk—transferable to analysing social metrics, spotting trends, and protecting brand integrity. 14+ years building trust with stakeholders and advising senior leaders with persuasive communication. Designed frameworks to reduce risk—now designing content strategies and workflows that boost reach and engagement.
Social Media Manager at Hair & Skin Media (Freelance)
August 1, 2023 - Present
Designed and executed monthly content calendars including product launches and campaign tie-ins. Led strategy calls with clients to align content with marketing goals. Scheduled and published content across Instagram. Created and edited short-form video content (Reels, BTS, promotional clips). Captured on-site event coverage (BTS, launches, influencer activations). Delivered Instagram audits to optimise growth and engagement. Trained client teams on how to capture and use social-first content.
Nano Influencer & UGC Creator at Self-Employed
April 1, 2020 - Present
Created highly engaged UGC campaigns and influencer content for beauty and skincare brands. Collaborated with brands including Revolution Haircare, Avon, Eucerin, Klorane, Brûlée Beauty, Inde Wild, Balance Me Skincare, Palmers, AKT Deodrant, Beauty Pie and many more. Produced authentic, storytelling-driven Reels and posts to showcase product use for South Asian audiences. Developed long-term relationships with PR agencies and beauty brands for gifting and paid opportunities. Grew an engaged community of South Asian women 35-44, focused on skincare, haircare, and ayurveda wellness.
Senior Compliance & Risk Professional at Various Financial Services Organizations (Contract/Employee)
January 1, 2023 - October 12, 2025
Delivered compliance training to 50+ colleagues, translating complex topics into clear, engaging content for diverse audiences. Managed FCA submissions and Consumer Duty projects, delivering structured, deadline-driven campaigns. Deputy MLRO experience monitoring risk, transferable to analysing social metrics and protecting brand integrity. Built trust with stakeholders over 14+ years and advised senior leaders with persuasive communication. Designed frameworks to reduce risk.

Education

BA (Hons) Law at Kingston University
January 11, 2030 - January 1, 2010
BA (Hons) Law at Kingston University
January 11, 2030 - January 1, 2010
BA (Hons) Law at Kingston University
January 11, 2030 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Consumer Goods, Retail
    paper Social Media Manager for Laser Clinic

    Laser Clinic Social Media Strategy & Growth
    Led the comprehensive social media management for a regional laser clinic, implementing a data-backed strategy focused on targeted, educational short-form video (Reels) and service-specific content. This strategic overhaul generated outstanding results, including a 15x increase in overall engagement and rapid follower growth. The resulting spike in high-quality inquiries and lead generation, allowing the clinic owners to shift their focus away from daily marketing tasks and concentrate entirely on core business operations and client care.