Driving brand growth and audience engagement through strategic storytelling, data-driven campaigns, and meaningful digital experiences that connect people and purpose.…

May Thaw Tar Susan

Driving brand growth and audience engagement through strategic storytelling, data-driven campaigns, and meaningful digital experiences that connect people and purpose.…

Available to hire

Driving brand growth and audience engagement through strategic storytelling, data-driven campaigns, and meaningful digital experiences that connect people and purpose.

Language

Burmese
Fluent
English
Fluent
Chinese
Intermediate
Thai
Beginner

Work Experience

Marketing & Communications Lead – SDG Youth Innovation Challenge at FAO / UN Agencies
March 1, 2025 - September 30, 2025
Directed organic social media campaigns on TikTok & Instagram, driving 1,000+ qualified applicants across 40+ countries. Streamlined CRM workflows for UN agency and corporate partners, ensuring retention and smooth collaboration. Produced high-quality marketing materials (briefs, newsletters, event content) that elevated brand positioning at COP29.
Youth Leadership Summit Coordinator at OSG Youth Alliance
January 1, 2025 - Present
Coordinated cross-border partnerships with universities, media outlets, and corporate sponsors, achieving 35% growth in youth engagement. Managed event logistics for 200+ international delegates, strengthened corporate-academic networks. Collaborated with student creators and ambassadors to amplify reach and generate user-generated content.
Communications Associate at United World Schools
December 31, 2021 - October 12, 2025
Created safeguarding-compliant stories and advocacy content that elevated the organization’s digital presence and strengthened donor engagement. Produced human-centered content with field teams to reduce school dropout rates in at-risk communities by 25%, and collaborated with global media teams to broaden educational access via storytelling across radio and social platforms.
Public Relations & Marketing at Spring University (Myanmar)
December 31, 2023 - October 12, 2025
Supported digital communications during Myanmar’s coup, developed creative campaigns balancing visibility with security in a volatile environment. Collaborated with independent media and creators to maintain educational access through storytelling across radio and social platforms. Produced and adapted multi-platform content that grew social media reach and engagement.
Communications & Program Manager at Growth Session Myanmar
December 1, 2024 - October 24, 2025
Built an active digital community of 3,800+ qualified users, improving activation and retention metrics through structured engagement sequences. Designed weekly showcase campaigns to increase click-through and message response rates, driving consistent pipeline engagement. Secured partnerships via targeted outbound pitch funnels, following a data-led follow-up cadence similar to GoHighLevel-style workflows. Reworked user-generated content into ad-ready assets and supported funnel build-out and go-to-market positioning for lead generation.
Media & Partnership Manager at Sabai Jobs (Startup)
January 1, 2024 - October 24, 2025
Repurposed UGC into Meta Ads assets, increasing ad-ready content output and click performance during pre-launch phase. Supported funnel build-out and positioning assets for go-to-market rollout, aligning copy, visuals, and CTA clarity toward lead generation. Contributed to performance reporting decks for investors and partners, communicating results in a high-accountability environment.

Education

Certificate in Civic Engagement at Central European University
January 11, 2030 - October 12, 2025
Diploma in Business Intelligence & Data Analysis at Matrix Institute
January 11, 2030 - October 12, 2025
Diploma in Community Development at SUM Institute of Human Rights
January 11, 2030 - October 12, 2025
Certificate in Human Rights & Development at Mahidol University
January 11, 2030 - October 12, 2025
AA (Liberal Arts) in Data Science & Communication Arts at Bard College
January 11, 2030 - January 1, 2025

Qualifications

Certificate in Civic Engagement
January 11, 2030 - October 12, 2025
Diploma in Business Intelligence & Data Analysis
January 11, 2030 - October 12, 2025
Diploma in Community Development
January 11, 2030 - October 12, 2025
Certificate in Human Rights & Development
January 11, 2030 - October 12, 2025
Meta Business Suite, Power BI, Email Marketing, Notion
January 1, 2024 - January 1, 2024

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Government, Software & Internet
    paper ASEAN-China-India Youth Leadership Summit (ACIYLS)

    Client- OSG Youth Alliance

    Service Provided- Partnership Development, Comprehensive marketing, branding, and volunteer management for a regional cultural initiative across 12 ASEAN countries.

    The Goal and challenges:

    1. To develop a unified brand identity to represent diverse cultures. 2. To coordinate marketing efforts across multiple countries and cultural contexts. 3. To recruit and manage volunteers to support event operations and outreach.

    How I Did It:

    1. Created and managed marketing campaigns tailored to each country’s audience. 2. Designed event collateral, including flyers, banners, and branded materials. 3. Oversaw volunteer recruitment, training, and coordination across 12 countries. 4. Maintained consistent branding across all communication channels.

    The Result

    1. Established a cohesive brand identity recognized across all participating countries. 2. Recruited and managed a volunteer network of 100+ members. 3. Increased event participation and online visibility across the ASEAN region

    Check out for more details - https://www.twine.net/signin