Hi, I’m Rebecca Elia, a Master of Science candidate at USI, merging communication, economics, marketing, and the transformative economy to understand how brands connect with people. My research and projects explore the impact of AI tools on consumers’ perceived credibility of advertising, with a focus on ad liking and brand liking. I’m excited to apply this interdisciplinary lens to real-world challenges in media, marketing, and digital experiences. Beyond academics, I actively contribute to student life and events, work on digital marketing and VR experiences, and enjoy helping communities grow through inclusive, creative collaboration.

Rebecca Elia

Hi, I’m Rebecca Elia, a Master of Science candidate at USI, merging communication, economics, marketing, and the transformative economy to understand how brands connect with people. My research and projects explore the impact of AI tools on consumers’ perceived credibility of advertising, with a focus on ad liking and brand liking. I’m excited to apply this interdisciplinary lens to real-world challenges in media, marketing, and digital experiences. Beyond academics, I actively contribute to student life and events, work on digital marketing and VR experiences, and enjoy helping communities grow through inclusive, creative collaboration.

Available to hire

Hi, I’m Rebecca Elia, a Master of Science candidate at USI, merging communication, economics, marketing, and the transformative economy to understand how brands connect with people. My research and projects explore the impact of AI tools on consumers’ perceived credibility of advertising, with a focus on ad liking and brand liking. I’m excited to apply this interdisciplinary lens to real-world challenges in media, marketing, and digital experiences.

Beyond academics, I actively contribute to student life and events, work on digital marketing and VR experiences, and enjoy helping communities grow through inclusive, creative collaboration.

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Language

Italian
Fluent
English
Fluent
French
Beginner
German
Beginner

Work Experience

Bachelor Student Representative in Communication and Italian Literature at USI - Università della Svizzera italiana
September 1, 2024 - Present
Student representation: conveying students' needs and opinions to academic institutions; communication facilitation between students, faculty, and administration; initiative organization for events and projects; community support; problem-solving assistance for academic or organizational issues.
Hostess at MF AGENCY
October 1, 2023 - Present
Guest reception and registration; managing registrations and guest lists; technical assistance; providing information to guests; assistance during key moments; handling unforeseen situations; team collaboration during events.
VR Technician / Customer Service Representative / Game Instructor / Operations Manager at Transfinity Rivera
July 1, 2025 - October 13, 2025
Set up, configure and maintain VR equipment; troubleshoot and provide technical support; welcome customers and inform them about experiences; assist and guide customers during VR activities; monitor progress; organize events and group bookings; test new games; perform basic maintenance; report issues.
Digital Support Volunteer at City of Lugano
June 1, 2025 - October 13, 2025
Assisted local residents in using digital tools and online platforms; provided one-on-one guidance for digital literacy; troubleshooted common problems; collaborated with City staff; promoted digital inclusion; adapted explanations for diverse users.
Event Planning and Management – Lugano Food, Cinema and Science at Helvet Ticino
April 1, 2025 - October 13, 2025
Marketing and communications: integrated communication plan; media coordination for visibility; crowdfunding campaign; sponsorship proposals; partnerships with Farma Industria Ticino; general coordination of the communications/marketing team; collaboration with City of Lugano Marketing Assistant.
Digital Marketing and Social Media Manager at Yoga Ticino
September 1, 2023 - October 13, 2025
Organizing and managing social media pages with innovative posts; multimedia content creation; assisting manager with administrative tasks; event planning and implementation.
Private Tutor at Various
September 1, 2022 - October 13, 2025
Focus on science subjects, English, Italian; tutoring in core and specialized subjects; study plan organization and planning; feedback and assessments; language skills.
Bachelor Student Representative in Communication and Italian Literature at USI - Università della Svizzera italiana
September 1, 2024 - Present
Representing students in Communication and Italian Literature; facilitating communication between students, faculty, and administration; organizing events; fostering an inclusive academic community; problem-solving and providing support as needed.
Hostess at MF AGENCY
October 1, 2023 - Present
Guest reception and registration; managing registrations and guest lists; providing information to guests; assisting during key moments; handling unforeseen situations; team collaboration during events.
VR Technician / Customer Service Representative / Game Instructor / Operations Manager at Transfinity Rivera
July 1, 2025 - October 13, 2025
Set up, configure and maintain VR equipment; troubleshoot hardware and software; welcome customers and inform them about experiences; assist customers in using VR equipment; guide players and host events; organize bookings and test new games; perform basic maintenance.
Digital Support Volunteer at City of Lugano
June 1, 2025 - October 13, 2025
Assisted residents in using digital tools and online platforms; provided one-on-one guidance; troubleshot common problems; promoted digital inclusion; collaborated with city staff; tailored explanations to diverse users.
Event Planning and Management – Lugano at Helvet Ticino
April 1, 2025 - October 13, 2025
Developed an integrated communication plan; coordinated with media for visibility; crowdfunding and sponsorship campaigns; built partnerships with Farma Industria Ticino; managed the communication and marketing team; collaborated with the City of Lugano's Marketing Assistant.
Digital Marketing & Social Media Manager at Yoga Ticino
September 1, 2023 - October 13, 2025
Organized and managed social media pages with innovative posts; assisted with administrative tasks; planning and execution of events; multimedia content creation.
Private Tutor at Varie, Vercelli
September 1, 2022 - October 13, 2025
Tutored in science subjects, English, Italian; organized study plans; provided feedback and assessments; supported language skills as needed.
Bachelor Student Representative in Communication and Italian Literature at USI (Università della Svizzera italiana)
September 1, 2024 - Present
Student representation: conveying students' needs and opinions to academic institutions. Communication facilitation: serving as a bridge between students, faculty, and administration. Initiative organization: collaborating on events and projects to enhance academic life. Community support: fostering an inclusive and collaborative environment. Problem-solving: assisting with academic or organizational issues.
Hostess at MF AGENCY
October 1, 2023 - Present
Guest reception and registration; Managing registrations and guest lists; Technical assistance; Providing information to guests; Assistance during key moments; Handling unforeseen situations; Team collaboration during events.
VR Technician, Customer Service Representative, Game Instructor, Operations Manager at Transfinity Rivera
July 1, 2025 - October 13, 2025
Set up, configure and maintain VR equipment; Troubleshoot and provide technical support; Ensure proper functioning of hardware and software; Welcome customers and inform them about available games; Assist customers during VR experiences; Monitor progress; Organize events and competitions; Manage bookings for groups; Test new games and updates; Perform basic maintenance and report issues.
Digital Support Volunteer at City of Lugano
June 1, 2025 - October 13, 2025
Assisted local residents in using digital tools and online platforms; Provided one-on-one guidance; Troubleshot common problems; Collaborated with staff; Promoted digital inclusion; Adapted explanations to diverse users.
Event Planning and Management – Lugano at Helvet Ticino
April 1, 2025 - October 13, 2025
Marketing and Communications: defining an integrated communication plan; Coordination with media; Crowdfunding campaigns; Sponsorship proposals; Collaboration with Farma Industria Ticino; General coordination of communications/marketing team; Collaboration with City of Lugano Marketing Assistant.
Digital Marketing, Social Media Manager at Yoga Ticino
September 1, 2023 - October 13, 2025
Organizing and managing social media pages; Creating innovative posts; Assisting manager with administrative tasks; Event planning and implementation.
Private Tutor at Self-employed / varie
September 1, 2022 - October 13, 2025
Focus on science subjects, English, Italian; Study plan organization and planning; Providing feedback and assessments; Language support.
Bachelor Student Representative in Communication and Italian Literature at USI (Università della Svizzera italiana)
September 1, 2024 - Present
Represents students by conveying needs and opinions to academic institutions; facilitates communication between students, faculty and administration; collaborates on events and projects to enhance academic life; provides support for academic or organizational issues.
Hostess at MF AGENCY
October 1, 2023 - Present
Greeted and registered guests, managed registrations and guest lists, provided information and assistance during events, offered technical support and coordinated with the team to handle unforeseen situations and ensure smooth operations.
VR Technician, Customer Service Representative, Game Instructor, Operations Manager at Transfinity Rivera
July 1, 2025 - October 13, 2025
Set up, configured and maintained VR equipment; troubleshot hardware/software; guided customers through VR experiences; organized events and managed bookings for groups and corporate events; performed basic maintenance and reported issues.
Digital Support Volunteer at City of Lugano
June 1, 2025 - October 13, 2025
Assisted residents in using digital tools and online platforms; provided one-on-one guidance; helped troubleshoot devices and connectivity; promoted digital inclusion through patient, empowering instruction.
Event Planning and Management – Lugano Food, Cinema and Science Marketing and Communication at Helvet Ticino
April 1, 2025 - October 13, 2025
Developed integrated communications plans; coordinated with media for visibility; contributed to crowdfunding campaigns and sponsorship proposals; led marketing and communications activities for the event.
Digital Marketing, Social Media Manager, Assistance and Workshops at Yoga Ticino
September 1, 2023 - October 13, 2025
Managed and produced digital content, growing the audience; assisted with administrative tasks; helped plan and execute events and workshops.
Private Tutor at Various
September 1, 2022 - October 13, 2025
Tutored science subjects, English, Italian; organized study plans; provided feedback and assessments; supported diverse learners over several years.
Bachelor Student Representative in Communication and Italian Literature at USI - Università della Svizzera italiana
September 1, 2024 - Present
Student representative for Communication and Italian Literature: conveying students' needs and opinions to academic institutions; facilitating communication between students, faculty, and administration; organizing events; fostering an inclusive community; supporting problem-solving and addressing academic or organizational issues.
Hostess at MF AGENCY
October 1, 2023 - Present
Guest reception and registration; manage registrations and guest lists; provide information and technical assistance; support during key moments; handle unforeseen situations; collaborate with team during events.
VR Technician, Customer Service Representative, Game Instructor, Operations Manager at Transfinity Rivera
July 31, 2025 - October 13, 2025
Set up, configure and maintain VR equipment; troubleshoot and provide technical support; welcome customers and inform them about available games and experiences; assist customers in properly using VR equipment; guide customers during VR experiences; monitor progress; organize events; manage bookings; test new games and updates; perform basic maintenance and report issues.
Digital Support Volunteer at City of Lugano
June 30, 2025 - October 13, 2025
Assisted local residents in using digital tools and online platforms; provided one-on-one guidance; troubleshot problems related to smartphones, computers, and internet connectivity; promoted digital inclusion; collaborated with City staff; fostered a patient, empowering environment.
Event Planning and Management – Lugano Food, Cinema and Science at Helvet Ticino
April 30, 2025 - October 13, 2025
Marketing and communication strategy; media coordination; crowdfunding campaign design; sponsorship proposals; collaboration with Farma Industria Ticino; general coordination of the communication/marketing team to ensure alignment with event objectives.
Digital Marketing, Social Media Manager, Assistance and Workshops at Yoga Ticino
September 30, 2023 - October 13, 2025
Organized and managed social media pages with innovative posts; content creation (photos, videos, editing); assisted with administrative tasks; contributed to event planning and implementation.
Private Tutor at varie
September 30, 2022 - October 13, 2025
Private tutoring focusing on science subjects, English, Italian; study plan organization; providing feedback and assessments; language support.

Education

Master of Science in Communication and Economics, Marketing and Transformative Economy at USI - Università della Svizzera italiana
September 1, 2025 - October 13, 2025
Bachelor of Science in Communication, Major in Business, Markets and Society at USI - Università della Svizzera italiana
September 1, 2022 - September 1, 2025
High School Diploma (Scientific stream), Applied sciences track at Liceo Scientifico Amedeo Avogadro
September 1, 2017 - June 1, 2022
Master of Science at USI - Università della Svizzera italiana
September 1, 2025 - October 13, 2025
Bachelor of Science in Communication at USI - Università della Svizzera italiana
September 1, 2022 - September 1, 2025
High School Diploma (Scientific Stream) at Liceo Scientifico Amedeo Avogadro, Vercelli
September 1, 2017 - June 1, 2022
Master of Science in Communication and Economics, Marketing and Transformative Economy at USI - Università della Svizzera italiana
September 1, 2025 - October 13, 2025
Bachelor of Science in Communication, Major in Business, Markets and Society at USI - Università della Svizzera italiana
September 1, 2022 - September 1, 2025
High school diploma (Scientific stream) at Liceo Scientifico Amedeo Avogadro, Vercelli
September 1, 2017 - June 1, 2022
Master of Science in Communication and Economics, Marketing and Transformative Economy at USI - Università della Svizzera italiana
September 1, 2025 - October 13, 2025
Bachelor of Science in Communication at USI - Università della Svizzera italiana
September 1, 2022 - September 1, 2025
High school diploma (Scientific stream) at Liceo Scientifico Amedeo Avogadro, Vercelli
September 1, 2017 - June 1, 2022
Master of Science in Communication and Economics, Marketing and Transformative Economy at USI - Università della Svizzera italiana, Lugano, Switzerland
September 1, 2025 - October 13, 2025
Bachelor of Science in Communication, Major in Business, Markets and Society at USI - Università della Svizzera italiana, Lugano, Switzerland
September 1, 2022 - September 1, 2025
High school diploma (Scientific stream) at Liceo Scientifico Amedeo Avogadro, Vercelli, Italy
September 1, 2017 - June 30, 2022

Qualifications

IELTS Certification
January 11, 2030 - October 13, 2025
IELTS Certification
January 1, 2025 - October 13, 2025
IELTS Certification
January 1, 2025 - October 13, 2025
IELTS Certification
January 11, 2030 - October 13, 2025
IELTS Certification
January 1, 2025 - October 13, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Travel & Hospitality, Other, Retail