Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a project-focused professional with over four years of experience in digital marketing, technology and SaaS. I lead brand, web development, content and CRM initiatives with budgets from 50,000 to 200,000 USD, always ensuring execution aligned with business goals. I blend strategic thinking with data-driven analysis and continuous improvement to drive efficiency and growth. I’ve managed multidisciplinary teams and reported to senior leadership, prioritizing structure, clarity and measurable results. I thrive in cross-functional environments and continuously seek opportunities to optimize processes and outcomes.…I’m a project-focused professional with over four years of experience in digital marketing, technology and SaaS. I lead brand, web development, content and CRM initiatives with budgets from 50,000 to 200,000 USD, always ensuring execution aligned with business goals. I blend strategic thinking with data-driven analysis and continuous improvement to drive efficiency and growth. I’ve managed multidisciplinary teams and reported to senior leadership, prioritizing structure, clarity and measurable results. I thrive in cross-functional environments and continuously seek opportunities to optimize processes and outcomes.

Claus Kothe

Project Manager, Digital Marketer, Marketing Strategist, +6





I’m a project-focused professional with over four years of experience in digital marketing, technology and SaaS. I lead brand, web development, content and CRM initiatives with budgets from 50,000 to 200,000 USD, always ensuring execution aligned with business goals. I blend strategic thinking with data-driven analysis and continuous improvement to drive efficiency and growth. I’ve managed multidisciplinary teams and reported to senior leadership, prioritizing structure, clarity and measurable results. I thrive in cross-functional environments and continuously seek opportunities to optimize processes and outcomes.…I’m a project-focused professional with over four years of experience in digital marketing, technology and SaaS. I lead brand, web development, content and CRM initiatives with budgets from 50,000 to 200,000 USD, always ensuring execution aligned with business goals. I blend strategic thinking with data-driven analysis and continuous improvement to drive efficiency and growth. I’ve managed multidisciplinary teams and reported to senior leadership, prioritizing structure, clarity and measurable results. I thrive in cross-functional environments and continuously seek opportunities to optimize processes and outcomes.

Available to hire

I’m a project-focused professional with over four years of experience in digital marketing, technology and SaaS. I lead brand, web development, content and CRM initiatives with budgets from 50,000 to 200,000 USD, always ensuring execution aligned with business goals. I blend strategic thinking with data-driven analysis and continuous improvement to drive efficiency and growth.

I’ve managed multidisciplinary teams and reported to senior leadership, prioritizing structure, clarity and measurable results. I thrive in cross-functional environments and continuously seek opportunities to optimize processes and outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

German

Advanced

Work Experience

Programmatic Media Analyst (Operations Department) at AdPort / Kimia Group (Marketing / Technology)

January 1, 2024 - Present

Collaborate with Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) across various platforms to maximize revenue generation. Created a Predictive Maintenance model achieving a 30% improvement in supply chain performance. Reported to C-Level, managed key stakeholders from Operations and IT departments. Explored new partnerships and negotiated favorable terms to increase ad inventory and reach. Optimized pricing strategies and ad placements, boosting monthly revenue by 20% in the first quarter. Implemented fraud detection mechanisms to identify and mitigate fraudulent traffic or suspicious behavior. Explored emerging platforms and technologies to enhance traffic quality and performance. Regularly engaged with partners, clients, and stakeholders to address their requests and preferences.

Digital Project Manager at Brainstorming Marketing & Communications

December 1, 2023 - October 13, 2025

Supported key and national accounts (turnover of around $80k). Participated in negotiations of prices, ranges, promotions, and merchandising. Worked with Customer Team to achieve an 11% improvement in customer satisfaction (4.0 to 4.4 out of 5). Identified opportunities via market research and prospecting, acquiring 8 new clients in 2022 (25% new revenue). Proactively monitored deliverables, implementing improvements that increased productivity by 30% and reduced deadlines by 13% over one year. Developed and executed comprehensive digital marketing strategies for clients, achieving a 15% average increase in online engagement and improved conversion rates. Collaborated with cross-functional teams to ensure 100% branding consistency across channels, contributing to a 25% growth in overall brand reach.

Programmatic Media Analyst (Operations Dept.) at Adport / Kimia Group (Marketing / Technology)

January 1, 2024 - Present

B2B advertising technology analyst collaborating with Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) to maximize revenue. Developed a predictive maintenance model improving supply chain performance by 30%. Reported to C-Level and managed stakeholders from Operations and IT. Negotiated partnerships to expand ad inventory, optimized pricing and placements which boosted monthly revenue by 20% in the first quarter. Implemented fraud detection to identify and mitigate suspicious traffic. Explored emerging platforms to enhance traffic quality and regularly engaged with partners, clients, and stakeholders to address requests.

Digital Project Manager at Brainstorming Marketing & Communications

December 1, 2023 - October 17, 2025

Innovative marketing consulting/advisor agency. Supported key and national accounts (turnover ~$80k). Participated in pricing negotiations, promotions, and merchandising; contributed to an 11% improvement in customer satisfaction (4.0 to 4.4). Identified opportunities via market research, acquiring 8 new clients in 2022 (25% new revenue). Proactively monitored deliverables, improving productivity by 30% and reducing deadlines by 13% over one year. Developed and executed digital marketing strategies, achieving a 15% average increase in online engagement and improved conversions. Collaborated with cross-functional teams to ensure 100% brand consistency across channels.

Programmatic Media Analyst (Operations Dept.) at AdPort / Kimia Group (Marketing / Technology, €25M)

January 1, 2024 - Present

Delivered 3 daily, 2 weekly and 2 monthly performance reports for client and partner campaigns, enabling management to optimize decisions based on key metrics. Set up 10-15 campaigns per day across DV360 and The Trade Desk, ensuring accurate configuration aligned with objectives. Managed web traffic for direct publishers and sites within our platform, driving monetization and achieving ~USD 100,000 monthly revenue. Built workflow automations using Excel, Google Sheets and Slack, including daily alerts on traffic trend changes that improved responsiveness and visibility. Strengthened coding knowledge to support platform improvements and configure advanced campaign setups, transitioning data flows from XML to JSON. Regularly engaged with partners, clients, and stakeholders to address requests and preferences.

Digital Project Manager at Brainstorming Marketing & Communications (Startup)

March 1, 2021 - December 1, 2023

Managed digital marketing, sales and CRM projects across more than 10 market segments. Designed and executed digital marketing strategies to increase lead acquisition, achieving online conversion lifts >15% and improved ROI across social platforms. Led projects with investments ranging from USD 80,000 to 120,000 and conducted pricing negotiations. Identified process improvements via parallel analysis, acquiring 8 new clients in 2022 and a 25% quarterly increase. Implemented Agile methodologies by forming small teams aligned to project stages, significantly reducing delivery timelines. Oversaw deliverables from multidisciplinary teams and elevated design/presentation methods for clients. Integrated digital strategies such as strategic content marketing and programmatic media into high-volume projects to accelerate outcomes and reduce turnaround times.

B2B Advertising Technology Programmatic Media Analyst (Operations Dept.) at AdPORT / KIMIA GROUP

January 1, 2024 - Present

Delivered daily, weekly and monthly performance reports for client and partner campaigns to inform optimization. Set up 10-15 campaigns per day across proprietary platform, DV360 and The Trade Desk with configurations aligned to objectives. Managed web traffic for direct publishers/sites, driving monetization and achieving monthly revenue around USD 100,000. Built workflow automations using Excel, Google Sheets and Slack, including daily alerts on traffic trend changes to improve responsiveness. Enhanced platform capabilities by improving data flows from XML to JSON and supporting advanced campaign configurations. Regularly engaged with partners, clients and stakeholders to address requests and preferences.

Digital Project Manager at Brainstorming Marketing & Communications (START-UP)

March 1, 2021 - December 31, 2023

Managed digital marketing, sales and CRM projects across more than 10 market segments. Designed and executed digital marketing strategies that increased lead acquisition, achieving online conversion lifts above 15% and improving ROAS across social platforms. Led projects with investment ranges between 80,000 and 120,000 USD, including pricing negotiations supported by client testimonials. Identified process improvement opportunities through parallel analysis, acquiring 8 new clients in 2022 and driving a 25% increase in the last quarter. Implemented Agile methodologies by forming small teams aligned to each project stage, significantly reducing delivery timelines. Oversaw deliverables from multidisciplinary teams, ensuring high service quality and elevating design and presentation methods used with clients. Integrated digital strategies such as strategic content marketing and programmatic media into high-volume projects to reach goals faster and reduce turnaround times.