Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Sophia Yi Li, a UI/UX designer and brand strategist based in the New York metropolitan area. I blend user research, testing, and thoughtful visuals to create intuitive digital experiences and engaging brand stories. My work spans digital exhibitions, gallery experiences, and marketing campaigns. I turn insights into practical design decisions that improve navigation, engagement, and conversions across both digital and physical environments.…I'm Sophia Yi Li, a UI/UX designer and brand strategist based in the New York metropolitan area. I blend user research, testing, and thoughtful visuals to create intuitive digital experiences and engaging brand stories. My work spans digital exhibitions, gallery experiences, and marketing campaigns. I turn insights into practical design decisions that improve navigation, engagement, and conversions across both digital and physical environments.

Sophia Yi Li

UI Designer, UX Designer, Graphic Designer, +3





I'm Sophia Yi Li, a UI/UX designer and brand strategist based in the New York metropolitan area. I blend user research, testing, and thoughtful visuals to create intuitive digital experiences and engaging brand stories. My work spans digital exhibitions, gallery experiences, and marketing campaigns. I turn insights into practical design decisions that improve navigation, engagement, and conversions across both digital and physical environments.…I'm Sophia Yi Li, a UI/UX designer and brand strategist based in the New York metropolitan area. I blend user research, testing, and thoughtful visuals to create intuitive digital experiences and engaging brand stories. My work spans digital exhibitions, gallery experiences, and marketing campaigns. I turn insights into practical design decisions that improve navigation, engagement, and conversions across both digital and physical environments.

Available to hire

I’m Sophia Yi Li, a UI/UX designer and brand strategist based in the New York metropolitan area. I blend user research, testing, and thoughtful visuals to create intuitive digital experiences and engaging brand stories.

My work spans digital exhibitions, gallery experiences, and marketing campaigns. I turn insights into practical design decisions that improve navigation, engagement, and conversions across both digital and physical environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

UI/UX Designer & Brand Strategist at Rhythm

February 1, 2025 - Present

Led the UX and visual design for digital exhibition platforms, using user research and testing to enhance online navigation and engagement.

Client Experience Coordinator at Cartier

February 1, 2025 - October 13, 2025

Conducted client research and UX analysis to identify service delivery gaps, informing operational enhancements that improved satisfaction by 5%.

Visual Marketing Intern at Daniel H. Stock PLLC

October 1, 2024 - October 13, 2025

Managed boutique operations using a client-tracking system, coordinating real-time client flow for 1,000+ daily visitors while maintaining high UX standards.

Graphic Design Intern at Ruder Finn

August 1, 2022 - October 13, 2025

Developed marketing strategies and content for Instagram and email campaigns; collaborated with the technology team to optimize website UI/UX, boosting client conversions by 20%.

Graphic Design Intern at Mango TV

May 1, 2022 - October 13, 2025

Collaborated on advertising design for LV MH liquor brands (Hennessy, Moët & Chandon, Krug), creating visually engaging social media layouts that boosted engagement by 40x; supported packaging design for campaigns, including LEGO Moon Festival and Clarins 618, contributing to revenue growth.

UI/UX Designer & Brand Strategist at Rhythm mm

February 1, 2025 - Present

Led the UX and visual design for digital exhibition platforms, using user research and testing to enhance online navigation and engagement.

Client Experience Coordinator at Cartier

February 1, 2025 - October 13, 2025

Conducted client research and UX analysis to identify service delivery gaps, informing operational enhancements that improved satisfaction by 5%.

Visual Marketing Intern at Daniel H. Stock PLC

October 1, 2024 - October 13, 2025

Developed and executed marketing strategies for the firm, including designing content for Instagram and email campaigns, resulting in a 59% increase in follower engagement.

Graphic Design Intern at Ruder Finn

August 1, 2022 - October 13, 2025

Collaborated on advertising designs for LVMH liquor brands (Hennessy, Moët & Chandon, Krug), creating visually engaging social media layouts that boosted engagement by 40x.

Graphic Design Intern at Mango TV

May 1, 2022 - October 13, 2025

Created marketing materials such as splash screens, banners, and promotional posters, boosting user penetration by 3% and raising the app's Apple App Store ranking to 12th.

UI/UX Designer & Brand Strategist at Rhythm

February 1, 2025 - Present

Led the UX and visual design for digital exhibition platforms, using user research and testing to enhance online navigation and engagement. Designed interactive promotional materials and gallery experiences, improving visitor engagement and dwell time. Analyzed audience and collector data to inform design strategy and optimize user experience for both digital and physical exhibitions.

Client Experience Coordinator at Cartier

February 1, 2025 - October 13, 2025

Conducted client research and UX analysis to identify service delivery gaps, informing operational enhancements that improved satisfaction by 5%. Collaborated with the marketing and CRM teams to plan and execute data-driven campaigns, including segmentation analysis and personalized client outreach. Created PowerPoint presentations and campaign summaries for internal stakeholders, showing results of experiential activations and customer engagement metrics. Managed boutique operations using a client-tracking system, coordinating real-time client flow for 1,000+ daily visitors while maintaining high UX standards.

Visual Marketing Intern at Daniel H. Stock PLLC

October 1, 2024 - October 13, 2025

Developed and executed marketing strategies for the firm, including designing content for Instagram and email campaigns, resulting in a 59% increase in follower engagement. Collaborated with the technology team to optimize web UI/UX, boosting client conversions by improving design and navigation. Brainstormed and refined the firm's brand image and enhanced its presence through strategic networking and relationship-building at private events.

Graphic Design Intern at Ruder Finn

August 1, 2022 - October 13, 2025

Collaborated on advertising designs for LV Liqueur brands (Hennessy, Moët & Chandon, Krug), creating visually engaging social media layouts that boosted engagement by 40x. Enhanced brand communication in the Hennessy and NBA collaboration through creative design and content, driving a 200% increase in sales for NBA co-branded products on e-commerce platforms. Supported packaging design and advertising for LEGO Moon Festival sets and Clarins 618 campaigns, driving 68% sales increase, generating $37.2 million in revenue.

Graphic Design Intern at Mango TV

May 1, 2022 - October 13, 2025

Created marketing materials such as splash screens, banners, and promotional posters, boosting user penetration by 3% and raising the app's Apple App Store ranking to 12th.