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I am a results-driven Ecommerce and SaaS Architect / Development Lead with 13+ years of experience designing, building, and scaling high-performance digital platforms. I have led multiple migrations and modernization projects, including transitions from Magento to Laravel/PHP and from Bootstrap/jQuery to Node.js and React.js. I excel in system architecture, API design, and performance optimization using Redis, Cloudflare, and monitoring tools like New Relic. I thrive across the full product lifecycle — from ideation and architecture to implementation and large-scale deployment — helping teams turn complex challenges into scalable, maintainable solutions. I’m known as a strategic problem solver who aligns technology with business goals and leads teams to deliver innovative, measurable results.…I am a results-driven Ecommerce and SaaS Architect / Development Lead with 13+ years of experience designing, building, and scaling high-performance digital platforms. I have led multiple migrations and modernization projects, including transitions from Magento to Laravel/PHP and from Bootstrap/jQuery to Node.js and React.js. I excel in system architecture, API design, and performance optimization using Redis, Cloudflare, and monitoring tools like New Relic. I thrive across the full product lifecycle — from ideation and architecture to implementation and large-scale deployment — helping teams turn complex challenges into scalable, maintainable solutions. I’m known as a strategic problem solver who aligns technology with business goals and leads teams to deliver innovative, measurable results.

Hemant Kelanka

Web Developer, Full Stack Developer, Programmer, +6

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I am a results-driven Ecommerce and SaaS Architect / Development Lead with 13+ years of experience designing, building, and scaling high-performance digital platforms. I have led multiple migrations and modernization projects, including transitions from Magento to Laravel/PHP and from Bootstrap/jQuery to Node.js and React.js. I excel in system architecture, API design, and performance optimization using Redis, Cloudflare, and monitoring tools like New Relic. I thrive across the full product lifecycle — from ideation and architecture to implementation and large-scale deployment — helping teams turn complex challenges into scalable, maintainable solutions. I’m known as a strategic problem solver who aligns technology with business goals and leads teams to deliver innovative, measurable results.…I am a results-driven Ecommerce and SaaS Architect / Development Lead with 13+ years of experience designing, building, and scaling high-performance digital platforms. I have led multiple migrations and modernization projects, including transitions from Magento to Laravel/PHP and from Bootstrap/jQuery to Node.js and React.js. I excel in system architecture, API design, and performance optimization using Redis, Cloudflare, and monitoring tools like New Relic. I thrive across the full product lifecycle — from ideation and architecture to implementation and large-scale deployment — helping teams turn complex challenges into scalable, maintainable solutions. I’m known as a strategic problem solver who aligns technology with business goals and leads teams to deliver innovative, measurable results.

Available to hire

I am a results-driven Ecommerce and SaaS Architect / Development Lead with 13+ years of experience designing, building, and scaling high-performance digital platforms. I have led multiple migrations and modernization projects, including transitions from Magento to Laravel/PHP and from Bootstrap/jQuery to Node.js and React.js. I excel in system architecture, API design, and performance optimization using Redis, Cloudflare, and monitoring tools like New Relic.

I thrive across the full product lifecycle — from ideation and architecture to implementation and large-scale deployment — helping teams turn complex challenges into scalable, maintainable solutions. I’m known as a strategic problem solver who aligns technology with business goals and leads teams to deliver innovative, measurable results.

Skills

Experience Level

Expert

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Intermediate

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Intermediate

Language

English

Fluent

Work Experience

Software Development Lead at Rug Artisan Ltd

July 1, 2021 - Present

Led the complete development of a high-traffic e‑commerce platform, overseeing a remote team of 8 developers and QA engineers. Modernized architecture to a Laravel-based stack and expanded global reach by launching sites in four additional countries. Drove concept-to-delivery for a factory production-management system (headless CMS) built with Node.js, React.js, and MySQL; implemented advanced pricing, production workflows, and on‑time delivery enhancements.

Architect & Lead Developer at Uni Commerce Technologies

June 1, 2021 - October 14, 2025

Led development of Milk Master, a comprehensive SaaS platform empowering direct-to-consumer brands with subscription-based models. Oversaw four interconnected apps: customer mobile app, delivery app, management app, and web app; guided architecture and end-to-end delivery.

Architect & Lead Developer at Pragmatic Data Solution Pvt Ltd

February 1, 2016 - October 14, 2025

Co-founded a thriving web development firm and served as lead developer, guiding the technical vision for Juvalia & You (German direct‑selling startup) with a team of 10 developers and QA engineers. Implemented a multi-level commission-based sales model in Magento and partnered with Ogilvy Neo to deliver key projects, including migration for BJP and other initiatives. Demonstrated versatility across domains with diverse technologies and frameworks.

Senior Web Developer at Technology 9 Labs

August 1, 2012 - October 14, 2025

Contributed to a range of projects, including BunchNow.com; completed critical tasks after core team resigned, and led development of BitGifting.com, a startup initiative.

Tech Lead at Web Virtue Technologies Pvt Ltd

January 1, 2012 - October 14, 2025

Led IT for multiple projects; initially a gourmet food aggregator concept evolving into a subscription-based fresh milk delivery service (Farmery). Architected and implemented an end‑to‑end IT platform, including customer app, delivery app, admin panel, CRM, and sourcing platform; mentored and outsourced the IT team while maintaining project oversight.

Senior Developer (FTC) at Advanced agility

January 1, 2016 - March 1, 2026

Supported the in-house engineering team in modernizing legacy PHP systems by migrating to Laravel, Vue.js, and improved MySQL architecture. Advised on scalable system design, performance optimization, and engineering best practices.

Lead Developer / Solution Architect (Full time) at Rug Artisan Ltd (UK), Leicester

July 1, 2021 - December 1, 2025

Led the redevelopment of a high-traffic ecommerce platform, managed a remote team of 8 developers and QA engineers, migrated to a modern Laravel architecture, and expanded to four additional country websites. Built a standalone image processing microservice to enhance user experience and oversaw CRM/ERP roadmap initiatives.

Lead Developer / Solution Architect (contract/remote) at Rug Artisan Corp (USA)

August 1, 2017 - June 1, 2021

Architected and launched an ecommerce platform (rugartisan.com) with an interactive image processing system for real-time customization and a dynamic pricing engine. Led a small remote team from concept to launch.

Lead Developer & / Solution Architect at Uni Commerce Technologies, New Delhi

January 1, 2019 - June 1, 2021

Architected and led Milkmaster, a SaaS platform for direct-to-consumer brands with four interconnected applications (customer app, delivery app, management app, web app) supporting subscription-based models.

Founding Developer & / Solution Architect at Farmery (Natural Box Retail Pvt Ltd), New Delhi

November 1, 2015 - January 1, 2020

Led tech strategy for Farmery, including consumer app, delivery app, admin panel, CRM, and sourcing platform. Outsourced IT operations while overseeing tool development; exited after a strategic sale.

Co-founder & Lead Developer at Pragmatic Data Solution Pvt Ltd, New Delhi

August 1, 2012 - February 1, 2016

Co-founded a web development firm and led technical vision for multiple projects, including Magento-based initiatives and custom integration work for clients like a German direct-selling startup.

Sr Web Developer at Technology 9 Labs, New Delhi

February 1, 2012 - August 1, 2012

Delivered on critical tasks and led development efforts for key projects, including coordinating a small team to complete complex modules after core team changes.

Web Developer at Webvirtue Technologies Pvt Ltd, New Delhi

October 1, 2010 - January 1, 2012

Contributed to multiple projects across backend and frontend, including building APIs, product pages, and front-end features for diverse clients.