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Hi, I’m Josh Wolfe, a web developer and UI/UX designer with 18+ years delivering high-performing WordPress and Shopify sites. I specialise in front-end development, custom themes, and ecommerce flows, turning Adobe XD or Figma into production-ready code, optimizing Core Web Vitals, and shipping clean, maintainable UI. Based in Cambridge, I thrive in hybrid/remote setups and collaborate closely with product, design, and marketing teams to grow conversion, speed, and SEO for retail and brand sites. From platform migrations to reusable components and content tooling, I’ve led redesigns that boosted conversion and AOV, cut page load times by 30–60%, and delivered structured data and technical SEO improvements that drive organic growth. I enjoy CRO, analytics, and content ops, and I build scalable design systems and component libraries that teams can reuse across brands.…Hi, I’m Josh Wolfe, a web developer and UI/UX designer with 18+ years delivering high-performing WordPress and Shopify sites. I specialise in front-end development, custom themes, and ecommerce flows, turning Adobe XD or Figma into production-ready code, optimizing Core Web Vitals, and shipping clean, maintainable UI. Based in Cambridge, I thrive in hybrid/remote setups and collaborate closely with product, design, and marketing teams to grow conversion, speed, and SEO for retail and brand sites. From platform migrations to reusable components and content tooling, I’ve led redesigns that boosted conversion and AOV, cut page load times by 30–60%, and delivered structured data and technical SEO improvements that drive organic growth. I enjoy CRO, analytics, and content ops, and I build scalable design systems and component libraries that teams can reuse across brands.

Joshua Wolfe

Web Developer, Front-End Developer, UI Designer, +4

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Hi, I’m Josh Wolfe, a web developer and UI/UX designer with 18+ years delivering high-performing WordPress and Shopify sites. I specialise in front-end development, custom themes, and ecommerce flows, turning Adobe XD or Figma into production-ready code, optimizing Core Web Vitals, and shipping clean, maintainable UI. Based in Cambridge, I thrive in hybrid/remote setups and collaborate closely with product, design, and marketing teams to grow conversion, speed, and SEO for retail and brand sites. From platform migrations to reusable components and content tooling, I’ve led redesigns that boosted conversion and AOV, cut page load times by 30–60%, and delivered structured data and technical SEO improvements that drive organic growth. I enjoy CRO, analytics, and content ops, and I build scalable design systems and component libraries that teams can reuse across brands.…Hi, I’m Josh Wolfe, a web developer and UI/UX designer with 18+ years delivering high-performing WordPress and Shopify sites. I specialise in front-end development, custom themes, and ecommerce flows, turning Adobe XD or Figma into production-ready code, optimizing Core Web Vitals, and shipping clean, maintainable UI. Based in Cambridge, I thrive in hybrid/remote setups and collaborate closely with product, design, and marketing teams to grow conversion, speed, and SEO for retail and brand sites. From platform migrations to reusable components and content tooling, I’ve led redesigns that boosted conversion and AOV, cut page load times by 30–60%, and delivered structured data and technical SEO improvements that drive organic growth. I enjoy CRO, analytics, and content ops, and I build scalable design systems and component libraries that teams can reuse across brands.

Available to hire

Hi, I’m Josh Wolfe, a web developer and UI/UX designer with 18+ years delivering high-performing WordPress and Shopify sites. I specialise in front-end development, custom themes, and ecommerce flows, turning Adobe XD or Figma into production-ready code, optimizing Core Web Vitals, and shipping clean, maintainable UI. Based in Cambridge, I thrive in hybrid/remote setups and collaborate closely with product, design, and marketing teams to grow conversion, speed, and SEO for retail and brand sites.

From platform migrations to reusable components and content tooling, I’ve led redesigns that boosted conversion and AOV, cut page load times by 30–60%, and delivered structured data and technical SEO improvements that drive organic growth. I enjoy CRO, analytics, and content ops, and I build scalable design systems and component libraries that teams can reuse across brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Website Developer / Consultant at Tickled Chilli Marketing

May 1, 2021 - Present

Built and maintained WordPress/Shopify sites for retail and services clients. Delivered performance, accessibility, and SEO improvements to reach CWV 'good'. Created promo modules and campaign landing pages that increased lead capture.

Website Developer / Consultant at Basis Point Design

July 1, 2021 - October 14, 2025

Converted Figma to modular WP theme; reduced time-to-publish by ~60%. Implemented GA4/Tag Manager; set up conversion tracking and dashboards.

Lead Designer & Developer at Novel Design

March 1, 2021 - October 14, 2025

Ran a small studio; scoped, designed, and shipped 100+ sites and campaigns. Introduced component library and CI flow; lowered defects ~40% release-to-release.

Consultant at Excellerate Brand Management (CBRE)

January 1, 2018 - Present

Managed multi-site retail portfolio; rolled out seasonal campaigns and microsites. Improved organic footfall tracking and on-site conversions.

e-commerce Manager at Metropolitain Cosmetics

January 1, 2009 - Present

Replatformed and optimised store; improved checkout completion and mobile revenue. Built SKU bundles, loyalty, and tagging for social commerce; ROAS +64% on paid.

Website Developer / Consultant at Tickled Chilli Marketing

May 1, 2021 - Present

Website Developer / Consultant at Basis Point Design

July 1, 2021 - October 14, 2025

Converted Figma to modular WordPress theme; reduced time-to-publish by ~60%. Implemented GA4/Tag Manager; set up conversion tracking and dashboards.

Lead Designer & Developer at Novel Design

March 1, 2021 - October 14, 2025

Ran a small studio; scoped, designed, and shipped 100+ sites and campaigns. Introduced component library and CI flow; lowered defects ~40% release-to-release.

Consultant at Excellerate Brand Management (CBRE)

January 1, 2018 - Present

Managed multi-site retail portfolio; rolled out seasonal campaigns and microsites. Improved organic footfall tracking and on-site conversions.

e-commerce Manager at Metropolitain Cosmetics

January 1, 2009 - Present

Replatformed and optimised store; improved checkout completion and mobile revenue. Built SKU bundles, loyalty, and tagging for social commerce; ROAS +64% on paid.

Website Developer / Consultant at Tickled Chilli Marketing

May 1, 2021 - Present

Built and maintained WordPress and Shopify sites for retail and services clients; delivered performance, accessibility, and SEO improvements to reach CWV 'good'; created promo modules and campaign landing pages that increased lead capture.

Website Developer / Consultant at Basis Point Design

July 1, 2021 - October 14, 2025

Converted Figma designs to modular WordPress themes; reduced time-to-publish by ~60%. Implemented GA4/Tag Manager; set up conversion tracking and dashboards.

Lead Designer & Developer at Novel Design

March 1, 2021 - October 14, 2025

Ran a small studio; scoped, designed, and shipped 100+ sites and campaigns. Introduced component library and CI flow; lowered defects ~40% release-to-release.

Consultant at Excellerate Brand Management (CBRE)

January 1, 2018 - Present

Managed multi-site retail portfolio; rolled out seasonal campaigns and microsites. Improved organic footfall tracking and on-site conversions.

e-commerce Manager at Metropolitain Cosmetics

January 1, 2009 - Present

Replatformed and optimised store; improved checkout completion and mobile revenue. Built SKU bundles, loyalty, and tagging for social commerce; ROAS +64% on paid.

Website Developer / Consultant at Tickled Chilli Marketing

May 1, 2021 - Present

Website Developer / Consultant at Basis Point Design

July 1, 2021 - October 14, 2025

Converted Figma to modular WP theme; reduced time-to-publish by ~60%. Implemented GA4/Tag Manager; set up conversion tracking and dashboards.

Lead Designer & Developer at Novel Design

March 1, 2021 - October 14, 2025

Ran a small studio; scoped, designed, and shipped 100+ sites and campaigns. Introduced component library and CI flow; lowered defects ~40% release-to-release.

Consultant at Excellerate Brand Management (CBRE)

January 1, 2018 - Present

Managed multi-site retail portfolio; rolled out seasonal campaigns and microsites. Improved organic footfall tracking and on-site conversions.

e-commerce Manager at Metropolitain Cosmetics

January 1, 2009 - Present

Replatformed and optimised store; improved checkout completion and mobile revenue. Built SKU bundles, loyalty, and tagging for social commerce; ROAS +64% on paid.

Website Developer / Consultant at Tickled Chilli Marketing

May 1, 2021 - Present

Built and maintained WordPress/Shopify sites for retail and services clients; delivered performance, accessibility, and SEO improvements to reach CWV “good”; created promo modules and campaign landing pages that increased lead capture.

Website Developer / Consultant at Basis Point Design

July 1, 2021 - October 14, 2025

Converted Figma to modular WP theme; reduced time-to-publish by ~60%. Implemented GA4/Tag Manager; set up conversion tracking and dashboards.

Lead Designer & Developer at Novel Design

March 1, 2021 - October 14, 2025

Ran a small studio; scoped, designed, and shipped 100+ sites and campaigns. Introduced component library and CI flow; lowered defects ~40% release-over-release.

Consultant at Excellerate Brand Management (CBRE)

January 1, 2018 - Present

Managed multi-site retail portfolio; rolled out seasonal campaigns and microsites. Improved organic footfall tracking and on-site conversions.

E-commerce Manager at Metropolitain Cosmetics

January 1, 2009 - Present

Replatformed and optimised store; improved checkout completion and mobile revenue. Built SKU bundles, loyalty, and tagging for social commerce; ROAS +64% on paid.