I'm a Marketing & Communications Specialist with a background in Economics and Business Management. I combine analytical thinking and creativity to plan and coordinate digital and local marketing campaigns, optimizing budgets, resources, and timing while maintaining consistency and visual impact. I have experience in social media management, copywriting, graphic design, and brand communications across real estate, business associations, and educational sectors. My goal is to create projects that truly work — where strategy, creativity, and data meet in perfect balance.

Ilaria Pagliarini

I'm a Marketing & Communications Specialist with a background in Economics and Business Management. I combine analytical thinking and creativity to plan and coordinate digital and local marketing campaigns, optimizing budgets, resources, and timing while maintaining consistency and visual impact. I have experience in social media management, copywriting, graphic design, and brand communications across real estate, business associations, and educational sectors. My goal is to create projects that truly work — where strategy, creativity, and data meet in perfect balance.

Available to hire

I’m a Marketing & Communications Specialist with a background in Economics and Business Management. I combine analytical thinking and creativity to plan and coordinate digital and local marketing campaigns, optimizing budgets, resources, and timing while maintaining consistency and visual impact. I have experience in social media management, copywriting, graphic design, and brand communications across real estate, business associations, and educational sectors. My goal is to create projects that truly work — where strategy, creativity, and data meet in perfect balance.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Italian
Fluent
English
Advanced

Work Experience

Administrative Manager at Gruppo Casapoint
January 1, 2025 - October 14, 2025
Supervised the administrative and financial management of a network of 24 real estate agencies; managed invoicing, deadlines, payments, and bank reconciliations; prepared monthly reports on costs and performance; maintained relationships with banks, accounting firms, and consultants; supported the management team in optimizing administrative procedures; ensured accuracy and efficiency across financial processes.
Administrative and Communication Officer at Confimi Cremona
January 1, 2023 - October 14, 2025
Managed accounting, invoicing, and reporting for the business association; coordinated training courses in business and workplace safety (instructor selection, contracts, and logistics); oversaw the website (WordPress) and social media pages; created and managed social campaigns promoting training activities; conducted web marketing and SEO activities; designed and distributed newsletters using Mailchimp and Campaign Monitor; organized events and promotional campaigns; monitored KPI performance.
Administrative and Marketing Assistant at UniPop Cremona
January 1, 2020 - October 14, 2025
Handled front-of-house operations and community engagement activities; supported the organization of educational and social projects; created institutional communication materials and managed social media channels; contributed to planning cultural and volunteer events.
Administrative Manager at Gruppo CasaPoint
January 1, 2025 - October 14, 2025
Managed the overall administrative and financial management of a network of 24 real estate agencies; supervised invoicing, deadlines, payments and bank reconciliations; prepared monthly reports on costs and performance; maintained relationships with banks, accounting firms, and consultants; supported the management team in optimizing administrative procedures; ensured accuracy and efficiency across all financial processes.
Administrative and Communications Officer at Confimi Cremona
January 1, 2023 - October 14, 2025
Managed accounting, invoicing, and reporting for the business association; coordinated training courses in business and workplace safety (instructor selection, contracts, and logistics); oversaw the organization’s WordPress website and social media pages; created and managed newsletters using Mailchimp and Campaign Monitor; developed digital skills within the team.
Administrative and Marketing Assistant Manager at Auser Cremona
January 1, 2020 - October 14, 2025
Managed administrative and accounting operations, including payments, reports, and relations with public bodies; handled front-of-house operations and community engagement activities; supported the organization of educational and social projects; created institutional communication materials and managed social media channels; collaborated in planning cultural and volunteer events.
Administrative and Marketing Assistant Manager at Auser Cremona
January 1, 2019 - October 14, 2025
Managed administrative and accounting operations, including payments, reports, and relations with public bodies; handled front-office operations and community engagement activities; supported the organization of educational and social projects.
Administrative and Communications Officer at Confimi Cremona
December 31, 2023 - October 14, 2025
Managed accounting, invoicing, deadlines, payments, and bank reconciliations; prepared monthly reports on costs and performance; maintained relationships with banks, accounting firms, and consultants; supported the management team in optimizing administrative procedures; ensured accuracy and efficiency across all financial processes. Oversaw the website (WordPress) and social media pages; designed and distributed newsletters via Mailchimp and Campaign Monitor; conducted web marketing and SEO activities; organized events and promotional campaigns.
Administrative Manager at Gruppo CasaPoint
January 1, 2025 - October 14, 2025
Supervised the administrative and financial management of a network of 24 real estate agencies; managed invoicing, deadlines, payments, and bank reconciliations; prepared monthly reports on costs and performance; maintained relationships with banks, accounting firms, and consultants; supported the management team in optimizing administrative procedures; ensured accuracy and efficiency across all financial processes.
Marketing and Communications Manager at Casapoint Pontevico
January 1, 2025 - October 14, 2025
Responsible for the agency's overall marketing and communications strategy; planned and implemented social media and advertising campaigns for property sales and acquisitions; produced digital content (graphics, videos, copy) for Facebook, Instagram, LinkedIn, and YouTube; developed the personal branding of agents through storytelling and visual identity; managed WhatsApp Business and MailUp campaigns for newsletters and direct communication; designed brochures, flyers, signage, and landing pages for promotional campaigns; planned and promoted local and charity events to strengthen community engagement; analyzed KPIs and campaign performance to optimize results and budget efficiency.
Administrative and Communication Officer at Confimi Cremona
January 1, 2023 - October 14, 2025
Managed accounting, invoicing and reporting for the business association; coordinated training courses in business and workplace safety (instructor selection, contracts, logistics); oversaw the organization's WordPress website and social media pages; created and managed social campaigns promoting training activities; conducted web marketing and SEO activities; designed and distributed newsletters using Mailchimp and Campaign Monitor; monitored events and promotional campaigns, KPI performance.
Administrative and Marketing Assistant at Auser Cremona
January 1, 2019 - October 14, 2025
Managed administrative and accounting operations, including payments, reports, and relationships with public bodies; handled front-office operations and community engagement activities; supported organization of educational and social projects; created institutional communication materials and managed social media channels; collaborated in planning cultural and volunteer events.

Education

Bachelor's Degree in Economics and Business Management at University of Brescia
January 11, 2030 - January 1, 2018
Bachelor’s Degree in Economics and Business Management at University of Brescia
January 11, 2030 - January 1, 2018
Bachelor's degree in Economics and Business Management at University of Brescia
January 11, 2030 - January 1, 2018
Accounting and Computer Programming Diploma at I.T.C. Eugenio Beltrami, Cremona
January 11, 2030 - January 1, 2013
Bachelor's Degree in Economics and Business Management at University of Brescia
January 11, 2030 - January 1, 2018
Accounting and Computer Programming Diploma at I.T. Eugenio Beltrami - Cremona
January 11, 2030 - January 1, 2013

Qualifications

Data privacy and GDPR compliance knowledge
January 11, 2030 - October 14, 2025
GDPR Compliance (Legislative Decree 196/2003) / EU GDPR Regulation 2016/679
January 11, 2030 - October 14, 2025
SEO Training – Stage 1 & 2
January 11, 2030 - October 14, 2025
Fundamentals of Digital Marketing (Google Digital Training)
August 6, 2021 - October 14, 2025
Web Marketing Regione Lombardia
February 16, 2022 - October 14, 2025
Web Writing & Web Editing (24 Ore Business School)
March 10, 2021 - October 14, 2025
SEO Alteredu
September 21, 2021 - October 14, 2025
Advanced Excel
February 28, 2021 - October 14, 2025
Estimating a Company’s Financial Requirements
May 13, 2021 - October 14, 2025
Workplace Communications (CESVI Lombardia Soc Coop)
February 1, 2021 - October 14, 2025
Google My Analytics
January 1, 2021 - October 14, 2025

Industry Experience

Real Estate & Construction, Education, Professional Services, Media & Entertainment, Non-Profit Organization, Retail