I’m Simona Lianza, Director & Creative Director with over 15 years of international experience across branded content, fashion films, institutional storytelling and visual campaigns. I lead complex productions from concept to final delivery, blending creative vision, narrative coherence and technical precision. In recent years, I’ve integrated AI-driven video generation, generative design and machine-learning assisted workflows into my creative process, exploring new ways to combine human direction with algorithmic visual synthesis. I collaborate with agencies, production companies and global brands to design content that translates identity, values and vision into powerful visual narratives with a cinematic yet essential approach.
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Directed and written the full PRY-CAM corporate campaign for Prysmian Group, entirely in 3D.
Developed in collaboration with the 3D team, I oversaw modeling, lighting, animation, and compositing from concept to delivery.
The visual narrative highlights Prysmian’s global infrastructure, cable networks, energy connectivity, and sustainability mission — blending technical precision with cinematic storytelling.
The work premiered internally across Prysmian’s divisions and was featured in corporate communications, branding and investor presentations.
Client: Acqua Lete
Agency: JWT / Wunderman Thompson
Production: Frame by Frame
Directed a series of TV and digital commercials featuring the CGI mascot “Celluline”. The campaign was designed to engage audiences with the concept of hydration and the importance of water at a cellular level, blending motion graphics, visual storytelling, and creative direction to bring the brand’s message to life.
Directed for Fendi in collaboration with Karl Lagerfeld, this exhibition film was created for “The Glory of Water”, an immersive installation celebrating the restoration of Rome’s historic fountains.
The video was presented during Paris Haute Couture Week 2013, projected at Théâtre des Champs-Élysées as part of a scenographic experience curated by Fendi and Lagerfeld.
A corporate video built around a cohesive narrative and visual identity.
Using curated footage and client-provided materials, I developed a concept and execution that align with OTB’s values through storytelling, design and rhythm.
Client: Enel
Agency: Luther DSGN
Production: AL1 Production
Directed the corporate film for Enel’s Capital Market Strategy. Entirely developed in CGI, the video uses abstract landscapes, visual metaphors and architectural compositions to evoke the brand’s global positioning and long-term vision. A cinematic and immersive narration built through space, rhythm and design.
Directed the full campaign for Webuild, featuring Olympic champions in a series produced by Frame by Frame. Created in collaboration with executive producer Connie Godano and presented at Premio Film Impresa 2025.
Directed and developed in full CGI for Saint-Gobain, in collaboration with agency Question Mark. Produced by Frame by Frame. The campaign blends narrative and design to express the brand’s vision of innovation and sustainability.
Directed and visually developed the film for ESA’s Space Rider program. A cinematic and technical narrative produced by Frame by Frame, combining motion design and CGI to communicate Europe’s first reusable space vehicle.
Directed and led the creative direction of this fashion film for Fendi Eyewear. Produced by Frame by Frame, the video was nominated at the International Fashion Film Awards for Best Art Direction and Best Creative Concept.
A curated selection of visual projects directed and creatively developed across fashion, corporate, institutional and cultural fields. From concept to final delivery, through motion design, CGI and visual storytelling.
Created entirely with AI — from concept to voiceover, visuals, and edit.
This short film explores the idea that emotion isn’t weakness.
It’s movement.
And movement is power.
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