I'm Simona Lianza, Director & Creative Director with over 15 years of international experience across branded content, fashion films, institutional storytelling and visual campaigns. I lead complex productions from concept to final delivery, blending creative vision, narrative coherence and technical precision. In recent years, I’ve integrated AI-driven video generation, generative design and machine-learning assisted workflows into my creative process, exploring new ways to combine human direction with algorithmic visual synthesis. I collaborate with agencies, production companies and global brands to design content that translates identity, values and vision into powerful visual narratives with a cinematic yet essential approach.

SIMONA LIANZA

PRO

I'm Simona Lianza, Director & Creative Director with over 15 years of international experience across branded content, fashion films, institutional storytelling and visual campaigns. I lead complex productions from concept to final delivery, blending creative vision, narrative coherence and technical precision. In recent years, I’ve integrated AI-driven video generation, generative design and machine-learning assisted workflows into my creative process, exploring new ways to combine human direction with algorithmic visual synthesis. I collaborate with agencies, production companies and global brands to design content that translates identity, values and vision into powerful visual narratives with a cinematic yet essential approach.

Available to hire

I’m Simona Lianza, Director & Creative Director with over 15 years of international experience across branded content, fashion films, institutional storytelling and visual campaigns. I lead complex productions from concept to final delivery, blending creative vision, narrative coherence and technical precision. In recent years, I’ve integrated AI-driven video generation, generative design and machine-learning assisted workflows into my creative process, exploring new ways to combine human direction with algorithmic visual synthesis. I collaborate with agencies, production companies and global brands to design content that translates identity, values and vision into powerful visual narratives with a cinematic yet essential approach.

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Language

Italian
Fluent
English
Fluent
French
Intermediate

Work Experience

Creative Director at Frame by Frame (Italy)
January 1, 2023 - Present
Lead creative for the corporate division. Oversee creative strategy, art direction and production for high-profile institutional and corporate campaigns.
Director / Creative at Frame by Frame (Italy)
January 1, 2017 - October 14, 2025
Directed and developed visual content for major corporate and branded projects, ensuring creative consistency and quality across production phases.
Creative Director (Board Member) at Cinecittà World (Italy)
January 1, 2014 - October 14, 2025
Creative board member overseeing audiovisual and advertising content for Italy’s major theme park.
Director / Creative Director at Arkimedia / iLIKE.TV (Italy)
January 1, 2013 - October 14, 2025
Directed and produced branded content for TV, digital and mobile platforms.
Director at Filmmaster Productions (Italy)
January 1, 2010 - October 14, 2025
Directed commercials, social campaigns and music videos for leading brands and agencies.

Education

Diploma in Visual Effects & Filmmaking at Digital Hollywood University
January 11, 2030 - October 14, 2025
Certificate in Cinematography & Visual Direction at Digital Desk Academy
January 11, 2030 - October 14, 2025
Technical program in VFX Engineering, Mechanics and Post-Production at Advanced VFX & Digital Arts Training
January 11, 2030 - October 14, 2025

Qualifications

Diploma in Visual Effects & Filmmaking
January 11, 2030 - October 14, 2025
Certificate in Cinematography & Visual Direction
January 11, 2030 - October 14, 2025
Technical program in VFX Engineering, Mechanics and Post-Production
January 11, 2030 - October 14, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other
    paper Prysmian Group – PRY-CAM: A Fully 3D-Animated Corporate Film

    Directed and written the full PRY-CAM corporate campaign for Prysmian Group, entirely in 3D.
    Developed in collaboration with the 3D team, I oversaw modeling, lighting, animation, and compositing from concept to delivery.
    The visual narrative highlights Prysmian’s global infrastructure, cable networks, energy connectivity, and sustainability mission — blending technical precision with cinematic storytelling.
    The work premiered internally across Prysmian’s divisions and was featured in corporate communications, branding and investor presentations.

    paper Acqua Lete – "Vita da cellule" Advertising Campaign – Directing

    Client: Acqua Lete
    Agency: JWT / Wunderman Thompson
    Production: Frame by Frame
    Directed a series of TV and digital commercials featuring the CGI mascot “Celluline”. The campaign was designed to engage audiences with the concept of hydration and the importance of water at a cellular level, blending motion graphics, visual storytelling, and creative direction to bring the brand’s message to life.

    paper Fendi – The Glory of Water | Exhibition Film

    Directed for Fendi in collaboration with Karl Lagerfeld, this exhibition film was created for “The Glory of Water”, an immersive installation celebrating the restoration of Rome’s historic fountains.
    The video was presented during Paris Haute Couture Week 2013, projected at Théâtre des Champs-Élysées as part of a scenographic experience curated by Fendi and Lagerfeld.

    paper OTB Group-Corporate Video (Sustainability Report)

    A corporate video built around a cohesive narrative and visual identity.
    Using curated footage and client-provided materials, I developed a concept and execution that align with OTB’s values through storytelling, design and rhythm.

    paper Enel – Capital Market Strategy | CGI Corporate Film

    Client: Enel
    Agency: Luther DSGN
    Production: AL1 Production

    Directed the corporate film for Enel’s Capital Market Strategy. Entirely developed in CGI, the video uses abstract landscapes, visual metaphors and architectural compositions to evoke the brand’s global positioning and long-term vision. A cinematic and immersive narration built through space, rhythm and design.

    paper Webuild Italia– Per lo Sport | Institutional Campaign

    Directed the full campaign for Webuild, featuring Olympic champions in a series produced by Frame by Frame. Created in collaboration with executive producer Connie Godano and presented at Premio Film Impresa 2025.

    paper Saint-Gobain – Advertising Campaign | 3D Direction

    Directed and developed in full CGI for Saint-Gobain, in collaboration with agency Question Mark. Produced by Frame by Frame. The campaign blends narrative and design to express the brand’s vision of innovation and sustainability.

    paper ESA – Space Rider | Institutional Film

    Directed and visually developed the film for ESA’s Space Rider program. A cinematic and technical narrative produced by Frame by Frame, combining motion design and CGI to communicate Europe’s first reusable space vehicle.

    paper Fendi – Eyewear Collection | Fashion Film

    Directed and led the creative direction of this fashion film for Fendi Eyewear. Produced by Frame by Frame, the video was nominated at the International Fashion Film Awards for Best Art Direction and Best Creative Concept.

    paper Showreel – Direction & Creative Execution

    A curated selection of visual projects directed and creatively developed across fashion, corporate, institutional and cultural fields. From concept to final delivery, through motion design, CGI and visual storytelling.

    paper FEEL. WIN. REPEAT. – A Speculative Nike Ad Created Entirely with AI

    Created entirely with AI — from concept to voiceover, visuals, and edit.
    This short film explores the idea that emotion isn’t weakness.
    It’s movement.
    And movement is power.