Available to hire
I come from a family of artists who shaped my creative foundation and lifelong commitment to visual storytelling. From neighborhood murals to global campaigns, I’ve learned that art has the power to connect communities. As a motion and multimedia designer, I am a griot who preserves culture through visuals.
I specialize in high-impact visuals for sports, entertainment, and media brands, including the NBA, New York Post, and Def Jam Records. Whether I’m designing in-arena graphics, crafting stage visuals, or producing digital content for indie artists and local events, my work stays rooted in culture, community, style, and spirit.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Multimedia Creative Director at ROBCAVEJR.COM
January 1, 2020 - PresentOver a decade, I’ve produced music videos, AR filters, and animated content for indie labels, driving social engagement. I lead cross-platform campaigns for musicians and community events, and design apparel, merch, and print media enhanced with interactive AR via Meta and TikTok. I also create short-format videos for Instagram, Reels, YouTube Shorts, and TikTok.
Senior Interactive Designer / Director at New York Post Studios
December 31, 2020 - October 14, 2025Directed creative campaigns for high-end clients including Neiman Marcus, Netflix, and Supreme. Managed projects from pitch to completion under tight deadlines. Standardized digital ad formats across NYPost.com, PageSix, and Decider.com. Created branded content and multimedia pitches, leading to successful ad campaigns. Produced editorial emails for Page Six, Alexa, Post Sports, and more, retaining and enhancing audience retention. Developed visual assets for Upfront presentations and other high-stakes media events showcasing content to advertisers and partners.
Senior Interactive Designer / Motion Graphics Designer at National Basketball Association
December 31, 2012 - October 14, 2025Developed in-arena motion graphics for Jumbotrons and ribbons used during NBA, WNBA, and G-League events. Led interactive and advertising design for marquee events, including NBA All-Star, Playoffs, Finals, and Draft, producing visuals seen by millions of fans across arenas and digital platforms. Designed and maintained NBA team websites and microsites, and ads, improving user engagement and brand consistency. Collaborated with Game Presentation and Broadcast teams to deliver integrated visual experiences.
Senior Interactive Designer at Okayplayer.com
December 31, 2005 - October 14, 2025Began as a member of the street team, promoting live performances of The Roots and affiliated artists. Created website design, merch, and branding for The Roots, Common, D’Angelo, and the Okayplayer Tour. Pioneered new standards of tour documentation and fan-to-artist engagement with Questlove’s online tour diary. Created micro-sites for adjacent artists, growing Okayplayer.com into a creative agency for like-minded hip hop and R&B artists.
Multimedia Creative Director at ROBCAVEJR.COM
January 1, 2020 - PresentProduce music videos, AR filters, and animated content, driving an increase in social engagement for indie labels. Lead creative direction for cross-platform campaigns with musicians, indie labels, and community events. Design apparel, merch, and print media enhanced with interactive AR experiences via Meta and TikTok. Create short-format videos for Instagram Stories, Reels, YouTube Shorts, TikTok, etc.
Senior Interactive Designer / Art Director at New York Post Studios
January 1, 2020 - October 14, 2025Directed creative campaigns for high end clients including Neiman Marcus, Netflix, and Supreme. Retained ownership of projects from pitch to completion under tight deadlines. Built and standardized digital ad formats across NYPost.com, PageSix, and Decider.com. Created branded content and multimedia pitches, leading to successful ad campaigns. Produced and managed editorial emails for Page Six, Alexa, Post Sports, and more, retaining, and enhancing audience retention. Developed and designed visual assets for annual Upfront presentations and other high-stakes media events showcasing content to advertisers and partners.
Senior Interactive Designer / Motion Graphics Designer at National Basketball Association
January 1, 2012 - October 14, 2025Developed in-arena motion graphics for Jumbotrons and ribbons used during NBA, WNBA, and G-League events. Led interactive and advertising design for marquee events, including NBA All-Star, Playoffs, Finals, and Draft, producing visuals seen by millions of fans across arenas and digital platforms. Designed and maintained NBA team websites and microsites, and ads, improving user engagement and brand consistency. Collaborated with Game Presentation and Broadcast teams to deliver integrated visual experiences.
Senior Interactive Designer at Okayplayer.com
January 1, 2005 - October 14, 2025Began as a member of the street team, promoting live performances of The Roots and affiliated artists. Created website design, merch, and branding for The Roots, Common, D’Angelo, and the Okayplayer Tour. Pioneered new standards of tour documentation and fan-to-artist engagement with Questlove’s online tour diary. Created micro-sites for adjacent artists, growing Okayplayer.com into a creative agency for like-minded hip hop and R&B artists.
Multimedia Creative Director at ROBCAVEJR.COM
January 1, 2020 - PresentLead multimedia and motion design initiatives for brand storytelling, including in-arena visuals, stage visuals, and digital content for indie artists and local events; develop high-impact campaigns and AR experiences to drive engagement across platforms.
Senior Interactive Designer / Art Director at New York Post Studios
January 1, 2020 - October 14, 2025Directed creative campaigns for high-end clients (Neiman Marcus, Netflix, Supreme); owned projects from pitch to completion under tight deadlines; standardized digital ad formats across NYPost.com, PageSix, and Decider.com; produced and managed editorial emails and branded content for advertisers.
Senior Interactive Designer / Motion Graphics Designer at National Basketball Association
January 1, 2012 - October 14, 2025Developed in-arena motion graphics for Jumbotrons and ribbons; led interactive and advertising design for marquee events (NBA All-Star, Playoffs, Finals, Draft); designed and maintained NBA team websites and microsites; collaborated with Game Presentation and Broadcast teams to deliver integrated visual experiences.
Senior Interactive Designer at Okayplayer.com
January 1, 2005 - October 14, 2025Promoted from street team to designer; created website design, merch, and branding for The Roots and affiliated artists; documented and engaged fans with Questlove’s online tour diary; built micro-sites that helped Okayplayer.com evolve into a creative agency for hip hop and R&B artists.
Multimedia Creative Director at ROBCAVEJR.COM
January 1, 2020 - PresentDevelop music videos, AR filters, and animated content for indie labels; lead cross-platform campaigns for musicians, indie labels, and community events; design apparel, merch, and print media enhanced with interactive AR experiences via Meta and TikTok; create short-format videos for social platforms such as Instagram, Reels, YouTube Shorts, and TikTok.
Senior Interactive Designer / Director at New York Post Studios
January 1, 2020 - October 14, 2025Directed creative campaigns for high-end clients including Neiman Marcus, Netflix, and Supreme. Retained ownership of projects from pitch to completion under tight deadlines. Built and standardized digital ad formats across NYPost.com, PageSix, and Decider.com. Created branded content and multimedia pitches, leading to successful ad campaigns. Produced and managed editorial emails for Page Six, Alexa, Post Sports, and more, retaining and enhancing audience retention. Developed and designed visual assets for annual Upfront presentations and other high-stakes media events showcasing content to advertisers and partners.
Senior Interactive Designer / Motion Graphics Designer at National Basketball Association
January 1, 2012 - October 14, 2025Developed in-arena motion graphics for Jumbotrons and ribbons used during NBA, WNBA, and G-League events. Led interactive and advertising design for marquee events, including NBA All-Star, Playoffs, Finals, and Draft, producing visuals seen by millions of fans across arenas and digital platforms. Designed and maintained NBA team websites and microsites, and ads, improving user engagement and brand consistency. Collaborated with Game Presentation and Broadcast teams to deliver integrated visual experiences.
Senior Interactive Designer at Okayplayer.com
January 1, 2005 - October 14, 2025Began as a member of the street team promoting live performances; created website design, merch, and branding for The Roots, Common, D’Angelo, and Okayplayer Tour. Pioneered new standards of tour documentation and fan-to-artist engagement with Questlove’s online tour diary; created micro-sites for adjacent artists, growing Okayplayer.com into a creative agency for like-minded hip hop and R&B artists.
Education
Bachelor of Arts at Art Institute of Philadelphia
January 11, 2030 - October 14, 2025Bachelor of Arts in Graphic Design / Computer Animation at Art Institute of Philadelphia
January 11, 2030 - October 14, 2025Bachelor of Arts at Art Institute of Philadelphia
January 11, 2030 - October 14, 2025Bachelor of Arts at Art Institute of Philadelphia
January 11, 2030 - October 14, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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