Available to hire
I’m Paola Belloso, a creative and results-oriented Social Media Marketing Manager with 5+ years of experience growing brand presence and engagement across key social platforms. I excel at managing multiple projects under tight deadlines, mentoring team members, and collaborating across departments to deliver cohesive, impactful social media strategies.
I’m Google Digital Marketing Certified and bilingual in English and Spanish, with a strong focus on driving measurable growth and supporting fast-paced marketing efforts through clear communication and organization.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Social Media Marketing Manager at Hispanic Business Association of the Gulf Coast (HABAGC)
March 1, 2025 - PresentOversee and maintain the organization’s website with timely updates; manage and grow social media presence across Facebook, Instagram, Twitter, and YouTube; develop content calendars; launch targeted email campaigns via Mailchimp; monitor performance metrics with Sprout Social and Google Analytics to optimize posting times and content formats; translate and produce Spanish-language interviews and articles.
Digital Content Producer at DC News Now
March 1, 2025 - October 15, 2025Managed and grew brand presence on Twitter, Instagram, Facebook, and YouTube; trained social media interns; collaborated with design, video, and editorial teams to produce on-brand multimedia content; tracked performance using Google Analytics and Sprout Social to improve reach and engagement; increased post shares and engagement through strategic use of hashtags and real-time audience interaction.
Multimedia Journalist at FOX43 News
January 1, 2023 - October 15, 2025Produced, shot, and edited news features and human-interest stories; coordinated with producers, editors, and anchors to ensure on-brand storytelling for broadcast and digital audiences; trained interns in shooting and editing; delivered live reports under deadlines.
Multimedia Journalist at KVRR News
January 1, 2021 - October 15, 2025Shot, wrote, and edited daily news packages for broadcast and digital; led social media coverage during high-profile events; collaborated with photographers, producers, and community partners to generate compelling, shareable content.
Social Media Marketing Manager at Hispanic Business Association of the Gulf Coast (HABAGC)
March 1, 2025 - PresentOversee and maintain the organization’s website with timely updates and accurate event information; manage and grow social media presence across Facebook, Instagram, Twitter, and YouTube; create and distribute monthly newsletters to members and community partners to drive event participation and organizational awareness; develop and implement content calendars for web, social, and email marketing; launched targeted Mailchimp campaigns achieving an average open rate of 28% and click-through rate of 12%; monitor and analyze key metrics with Sprout Social and Google Analytics to optimize posting times and content formats, improving post reach by 30%; translate Spanish-language interviews for reporters and author articles in Spanish, including translations from English to Spanish.
Digital Content Producer at DC News Now
March 1, 2025 - October 15, 2025Managed and grew brand presence on Twitter, Instagram, Facebook, and YouTube, driving a 70% increase in engagement and boosting monthly unique visitors to over 70,000; trained and mentored social media interns in content creation, scheduling, analytics, and platform best practices; collaborated with design, video, and editorial teams to produce visually compelling, on-brand multimedia content; monitored performance metrics using Google Analytics and Sprout Social to make data-driven adjustments that improved reach, click-through rates, and overall engagement; increased post shares, comments, and saves through strategic use of hashtags, trending topics, and real-time follower engagement.
Multimedia Journalist at FOX43 News
January 1, 2023 - October 15, 2025Produced, shot, and edited news features and human-interest stories; coordinated with producers, editors, and anchors to ensure on-brand storytelling for broadcast and digital audiences; trained and mentored interns in shooting, editing, and social media best practices; delivered live reports and interviews under tight deadlines, maintaining accuracy and audience appeal.
Multimedia Journalist at KVRR News
January 1, 2021 - October 15, 2025Shot, wrote, and edited daily news packages for broadcast and digital, focusing on local events and breaking news; led social media coverage during high-profile events, boosting viewer interaction across multiple platforms; collaborated with photographers, producers, and community partners to generate compelling, shareable content.
Social Media Marketing Manager at Hispanic Business Association of the Gulf Coast (HABAGC)
March 1, 2025 - PresentOversee and maintain HABAGC's website with timely updates, fresh content, and accurate event information. Manage and grow social presence on Facebook, Instagram, Twitter, and YouTube; create and distribute monthly newsletters via Mailchimp; develop content calendars for web, social, and email marketing; launch targeted email campaigns achieving an average open rate of 28% and click-through rate of 12%; monitor metrics with Sprout Social and Google Analytics to optimize posting times and content formats; translate and conduct Spanish-language interviews for reporters; author articles in Spanish and translate content from English to Spanish.
Digital Content Producer at DC News Now
March 1, 2025 - October 15, 2025Managed and grew brand presence on Twitter, Instagram, Facebook, and YouTube, driving a 70% increase in engagement and boosting monthly unique visitors to over 70,000. Trained and mentored social media interns; collaborated with design, video, and editorial teams to produce visually compelling and on-brand multimedia content. Monitored performance metrics using Google Analytics and Sprout Social, making data-driven adjustments to improve reach, click-through rates, and overall engagement. Increased post shares, comments, and saves through strategic use of hashtags, trending topics, and real-time engagement with followers.
Multimedia Journalist at FOX43 News
January 1, 2023 - October 15, 2025Produced, shot, and edited news features and human-interest stories that boosted online engagement. Coordinated with producers, editors, and anchors to ensure on-brand storytelling for broadcast and digital audiences. Trained and mentored interns in shooting, editing, and social media best practices. Delivered live reports and interviews under tight deadlines, maintaining accuracy and audience appeal.
Multimedia Journalist at KVRR News
January 1, 2021 - October 15, 2025Shot, wrote, and edited daily news packages for broadcast and digital, focusing on local events and breaking news. Led social media coverage during high-profile events, boosting viewer interaction across multiple platforms. Collaborated with photographers, producers, and community partners to generate compelling, shareable content.
Social Media Marketing Manager at H Hispanic Business Association of the Gulf Coast (HABAGC)
March 1, 2025 - PresentOversee the organization's website updates; manage social media across Facebook, Instagram, Twitter, and YouTube; create and distribute monthly newsletters; develop content calendars for web, social, and email marketing; launch targeted Mailchimp campaigns with an open rate of 28% and click-through rate of 12%; monitor performance with Sprout Social and Google Analytics to optimize posting times and formats; translate and interview Spanish-language content for reporters; drive event participation and organizational awareness.
Digital Content Producer at DC News Now
March 1, 2025 - October 15, 2025Managed and grew brand presence on Twitter, Instagram, Facebook, and YouTube, driving a 70% increase in engagement and boosting monthly unique visitors to over 70,000. Trained and mentored social media interns in content creation, scheduling, analytics, and platform best practices. Collaborated with design, video, and editorial teams to produce visually compelling and on-brand multimedia content. Monitored performance metrics with Google Analytics and Sprout Social, making data-driven adjustments to improve reach, CTR, and engagement. Leveraged hashtags, trending topics, and real-time engagement to increase shares.
Multimedia Journalist at FOX43 News
December 31, 2023 - October 15, 2025Produced, shot, and edited news features and human-interest stories that boosted online engagement by 30%. Coordinated with producers, editors, and anchors to ensure on-brand storytelling for broadcast and digital audiences. Trained and mentored interns in shooting, editing, and social media best practices. Delivered live reports and interviews under tight deadlines, maintaining accuracy and audience appeal.
Multimedia Journalist at KVRR News
December 31, 2021 - October 15, 2025Shot, wrote, and edited daily news packages for broadcast and digital, focusing on local events and breaking news. Led social media coverage during high-profile events, boosting viewer interaction across multiple platforms. Collaborated with photographers, producers, and community partners to generate compelling, shareable content.
Education
MA in Journalism at DePaul University
January 1, 2017 - January 1, 2019BA in Commercial Advertising at University of Puerto Rico
January 1, 2013 - January 1, 2016MA in Journalism at DePaul University
January 1, 2017 - January 1, 2019BA in Commercial Advertising at University of Puerto Rico
January 1, 2013 - January 1, 2016MA in Journalism at DePaul University
January 1, 2017 - January 1, 2019BA in Commercial Advertising at University of Puerto Rico
January 1, 2013 - January 1, 2016Master of Arts in Journalism at DePaul University
January 1, 2017 - January 1, 2019Bachelor of Arts in Commercial Advertising at University of Puerto Rico
January 1, 2013 - January 1, 2016Qualifications
Training in paid digital advertising strategies
January 11, 2030 - October 15, 2025Certification in paid digital advertising strategies, campaign optimization, and key fundamentals of digital marketing and e-commerce.
January 11, 2030 - October 15, 2025Paid Digital Advertising Certification
January 11, 2030 - October 15, 2025Google Digital Marketing Certification
January 11, 2030 - October 15, 2025Training in paid digital advertising strategies and campaign optimization
January 11, 2030 - October 15, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other
Experience Level
Expert
Expert
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Expert
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Expert
Expert
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Expert
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