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Hello! I’m Samantha D. Walter, a marketing leader focused on building engaging digital experiences for education and nonprofit organizations. At Bucks County Community College, I lead digital marketing strategies, social media, and enrollment campaigns that connect students with our programs while maintaining a consistent brand voice across channels. I’m passionate about turning data into compelling content and mentoring teams to grow our online community. I thrive on collaboration with colleagues and vendors, turning ideas into measurable results, and delivering creative campaigns that inform and inspire. I enjoy guiding interns and fostering a culture of continuous improvement through analytics, SEO, and digital storytelling.…Hello! I’m Samantha D. Walter, a marketing leader focused on building engaging digital experiences for education and nonprofit organizations. At Bucks County Community College, I lead digital marketing strategies, social media, and enrollment campaigns that connect students with our programs while maintaining a consistent brand voice across channels. I’m passionate about turning data into compelling content and mentoring teams to grow our online community. I thrive on collaboration with colleagues and vendors, turning ideas into measurable results, and delivering creative campaigns that inform and inspire. I enjoy guiding interns and fostering a culture of continuous improvement through analytics, SEO, and digital storytelling.

Samantha D. Walter

Digital Marketer, Social Media Manager, Marketing Strategist, +2

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Hello! I’m Samantha D. Walter, a marketing leader focused on building engaging digital experiences for education and nonprofit organizations. At Bucks County Community College, I lead digital marketing strategies, social media, and enrollment campaigns that connect students with our programs while maintaining a consistent brand voice across channels. I’m passionate about turning data into compelling content and mentoring teams to grow our online community. I thrive on collaboration with colleagues and vendors, turning ideas into measurable results, and delivering creative campaigns that inform and inspire. I enjoy guiding interns and fostering a culture of continuous improvement through analytics, SEO, and digital storytelling.…Hello! I’m Samantha D. Walter, a marketing leader focused on building engaging digital experiences for education and nonprofit organizations. At Bucks County Community College, I lead digital marketing strategies, social media, and enrollment campaigns that connect students with our programs while maintaining a consistent brand voice across channels. I’m passionate about turning data into compelling content and mentoring teams to grow our online community. I thrive on collaboration with colleagues and vendors, turning ideas into measurable results, and delivering creative campaigns that inform and inspire. I enjoy guiding interns and fostering a culture of continuous improvement through analytics, SEO, and digital storytelling.

Available to hire

Hello! I’m Samantha D. Walter, a marketing leader focused on building engaging digital experiences for education and nonprofit organizations. At Bucks County Community College, I lead digital marketing strategies, social media, and enrollment campaigns that connect students with our programs while maintaining a consistent brand voice across channels. I’m passionate about turning data into compelling content and mentoring teams to grow our online community.

I thrive on collaboration with colleagues and vendors, turning ideas into measurable results, and delivering creative campaigns that inform and inspire. I enjoy guiding interns and fostering a culture of continuous improvement through analytics, SEO, and digital storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Digital Marketing at Bucks County Community College

September 1, 2018 - Present

Lead and optimize original organic and paid content for the College’s social media accounts (TikTok, Instagram, Facebook, LinkedIn); maintain brand voice across digital channels; build monthly content calendars; report on social KPIs and ad data; drive 50-80% YoY engagement increases; manage relationships with digital media buyers; monitor and improve website SEO with Siteimprove; produce weekly employee e-newsletter; supervise social media interns.

Interim Executive Director of Marketing, PR & Creative Services at Bucks County Community College

May 1, 2023 - October 15, 2025

Managed a $600k marketing budget; facilitated vendor relationships and contracts; planned and executed enrollment campaigns; oversaw marketing, public relations, and creative services during interim period.

Coordinator, Digital Marketing at Bucks County Community College

September 1, 2020 - October 15, 2025

Created and scheduled original content for the College’s social media accounts; served as social media community manager; responded to messages within 24 hours; placed paid social media ads; wrote copy for paid radio spots, online native ads, and Google Ads.

Coordinator, Annual Fund & Digital Marketing at Bucks County Community College

February 1, 2020 - October 15, 2025

Managed and maintained College & Foundation’s social media accounts; executed 2–4 annual giving campaigns per fiscal year including digital fundraising; raised $50,000+ annually for the Annual Fund; maintained a donor portfolio of 20–30 donors with quarterly outreach.

Annual Fund Manager at Pacific Science Center

September 1, 2018 - October 15, 2025

Grew annual fund participation by 15–20% annually; created content for social media around fundraising initiatives; planned and produced copy for stewardship pieces; executed 2–4 annual giving campaigns per fiscal year.

Institutional Giving Coordinator at The Franklin Institute

November 1, 2016 - October 15, 2025

Planned and produced copy for promotional materials for the Philadelphia Science Festival; solicited gifts of $2,500+; drafted and sent acknowledgment letters for corporate gifts; managed renewal of Corporate Membership gifts with an 80% renewal rate.