Hi there! I’m Illia Kuzmenko, a Lead Promo Artist with over 10 years of experience in game development and marketing for the gaming industry. I specialize in branding, graphic design, and art direction to craft compelling marketing visuals and identities for both AAA titles and commercial projects. I’m passionate about creating cohesive art directions and marketing assets that help teams tell their story clearly and powerfully. Based in Prague, I collaborate with cross-functional teams to shape the art and design language, manage partnerships, and deliver marketing assets across web, print, and exhibits. I enjoy blending creative vision with practical marketing needs to support successful campaigns and strong product branding.

Illia Kuzmenko

Hi there! I’m Illia Kuzmenko, a Lead Promo Artist with over 10 years of experience in game development and marketing for the gaming industry. I specialize in branding, graphic design, and art direction to craft compelling marketing visuals and identities for both AAA titles and commercial projects. I’m passionate about creating cohesive art directions and marketing assets that help teams tell their story clearly and powerfully. Based in Prague, I collaborate with cross-functional teams to shape the art and design language, manage partnerships, and deliver marketing assets across web, print, and exhibits. I enjoy blending creative vision with practical marketing needs to support successful campaigns and strong product branding.

Available to hire

Hi there! I’m Illia Kuzmenko, a Lead Promo Artist with over 10 years of experience in game development and marketing for the gaming industry. I specialize in branding, graphic design, and art direction to craft compelling marketing visuals and identities for both AAA titles and commercial projects. I’m passionate about creating cohesive art directions and marketing assets that help teams tell their story clearly and powerfully.

Based in Prague, I collaborate with cross-functional teams to shape the art and design language, manage partnerships, and deliver marketing assets across web, print, and exhibits. I enjoy blending creative vision with practical marketing needs to support successful campaigns and strong product branding.

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Language

English
Fluent
Ukrainian
Advanced

Work Experience

Lead Promo Artist at GSC Game World
February 1, 2021 - Present
Lead Promo Artist responsible for creating game covers and shaping the marketing art vision for S.T.A.L.K.E.R. 2 and related projects. Defined brand identity for S.T.A.L.K.E.R. 2 and other company brands; managed in-studio design needs, marketing assets, and merchandising; maintained partnerships with marketing partners; oversaw marketing campaigns, web projects, and corporate materials; prototyped identity updates and produced art for partner collaborations.
Promo Artist at GSC Game World
August 1, 2021 - October 15, 2025
Created the S.T.A.L.K.E.R. 2 logo and key art for game launch; developed key marketing visuals; produced content for marketing and community campaigns; designed UX + UI for S.T.A.L.K.E.R. 2 web projects and other GSC Game World projects; created design content for in-house departments.
Graphic Design Artist at Wargaming
February 1, 2021 - October 15, 2025
Created full brand identity for an unannounced vehicle-shooter game in Unreal Engine 4; served as a full-time project graphic designer; produced corporate materials and media; contributed visuals for game teaser; designed graphics and decals for the game; created concept art.
UI Artist at Wargaming
February 1, 2020 - October 15, 2025
Designed game UI for an unannounced vehicle-shooter game in Unreal Engine 4; created style concepts for game UI; contributed to UX prototypes.
Graphic Design Artist at Play PCF
January 1, 2020 - October 15, 2025
Created promotional graphic art for casino games; produced advertising media content for the company Web Gaming Platform; designed UI/UX concepts for the company Web Gaming Platform.
Marketing Creative Designer at Nimses Inc.
July 1, 2019 - October 15, 2025
Created marketing creative content with an alternative brand vision for social media and web advertising; developed alternative design solutions for company use.
Graphic Designer at Magic Portal
April 1, 2018 - October 15, 2025
Created Brand Identity for commercial products and company brands; produced marketing campaign content for multiple brands; maintained design for commercial projects; created graphic design marketing content for social media and web advertising; designed marketing creatives and web pages for branding and personal purposes; created digital illustrations for charity branding.
Graphic Designer at SEO-Studio
August 1, 2017 - October 15, 2025
Created marketing advertising content for social media and web advertising; produced creative content for social media; managed web marketing brand promotions.
Freelance Graphic Designer at Freelance
June 1, 2016 - October 15, 2025
Marketing and commercial graphic design projects for branding and web design; developed brand identities for commercial products and personal branding; created marketing content for social media and web advertising; produced commercial and personal web pages UI/UX.

Education

Bachelor at Киевский национальный торгово-экономический университет (КНТЭУ)
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services