Omar Rostom

Led rebranding efforts including logo redesign and visual identity; consulted on brand and product strategy; designed pitch visuals that helped secure investments and supported social media strategy with visuals and copywriting.

Led end-to-end design processes for websites, web apps, mobile apps, and internal dashboards, from user research and wireframing to high-fidelity prototyping. Created branding guidelines & mood boards, produced weekly social media content, and collaborated with marketing teams to align designs with campaigns. Contributed to a 31-58% follower growth and up to 51% higher engagement on client Instagram accounts through visually compelling and strategically timed content.

Led the rebranding of the Startup, including logo redesign, visual identity and an official brand guidelines, strengthening brand positioning in the outdoor adventure market. Consulted on brand and product strategy, managed interns, and designed pitch visual presentations that helped secure up to $10K in investments while recommending improvements to boost user engagement. Supported social media strategy through visual design, copywriting, and digital content creation tailored to target audiences.