Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Calista Xu, a digital artist and illustrator based in Burnaby, Canada. I specialize in concept art, character design, and visual storytelling for games and marketing campaigns. I love blending narrative with expressive visuals and collaborating with cross-functional teams to bring ideas to life. I’m currently freelancing on independent projects and platforms, building a portfolio of concept art, illustrations, and branded visuals for health, wellness, and entertainment creatives. I’m also pursuing personal visual novel work and ongoing client commissions, with a focus on strong storytelling, environment design, and marketing assets.…Hi, I’m Calista Xu, a digital artist and illustrator based in Burnaby, Canada. I specialize in concept art, character design, and visual storytelling for games and marketing campaigns. I love blending narrative with expressive visuals and collaborating with cross-functional teams to bring ideas to life. I’m currently freelancing on independent projects and platforms, building a portfolio of concept art, illustrations, and branded visuals for health, wellness, and entertainment creatives. I’m also pursuing personal visual novel work and ongoing client commissions, with a focus on strong storytelling, environment design, and marketing assets.

Calista Xu

Illustrator, Designer, Graphic Designer, +4





Hi, I’m Calista Xu, a digital artist and illustrator based in Burnaby, Canada. I specialize in concept art, character design, and visual storytelling for games and marketing campaigns. I love blending narrative with expressive visuals and collaborating with cross-functional teams to bring ideas to life. I’m currently freelancing on independent projects and platforms, building a portfolio of concept art, illustrations, and branded visuals for health, wellness, and entertainment creatives. I’m also pursuing personal visual novel work and ongoing client commissions, with a focus on strong storytelling, environment design, and marketing assets.…Hi, I’m Calista Xu, a digital artist and illustrator based in Burnaby, Canada. I specialize in concept art, character design, and visual storytelling for games and marketing campaigns. I love blending narrative with expressive visuals and collaborating with cross-functional teams to bring ideas to life. I’m currently freelancing on independent projects and platforms, building a portfolio of concept art, illustrations, and branded visuals for health, wellness, and entertainment creatives. I’m also pursuing personal visual novel work and ongoing client commissions, with a focus on strong storytelling, environment design, and marketing assets.

Available to hire

Hi, I’m Calista Xu, a digital artist and illustrator based in Burnaby, Canada. I specialize in concept art, character design, and visual storytelling for games and marketing campaigns. I love blending narrative with expressive visuals and collaborating with cross-functional teams to bring ideas to life.

I’m currently freelancing on independent projects and platforms, building a portfolio of concept art, illustrations, and branded visuals for health, wellness, and entertainment creatives. I’m also pursuing personal visual novel work and ongoing client commissions, with a focus on strong storytelling, environment design, and marketing assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Coordinator & Social Media Content Creator at CAC Naturals Food Inc.

January 1, 2024 - October 16, 2025

Completed over 70+ character commissions with high narrative fidelity. Designed outfits, weapons, accessories, and symbolic elements tied to lore and personality. Managed full commission workflow from sketch to delivery under tight deadlines. Produced process videos for sharing across social media platforms such as Instagram Reels, Rednote, and Twitter. Created branded visuals for health & wellness marketing.

Concept Artist & Creator – Personal Visual Novel Project at Independent IP (OBRIS寰序万象)

February 1, 2025 - Present

Designed a full original cast of characters with outfit variants, expressions, and turnaround sheets. Created fantasy-inspired environments and background elements supporting layered storytelling. Handled narrative integration and visual flow between character art, UI layout, and background visuals.

Freelance Illustrator at MiHuashi Platform

February 1, 2025 - Present

Freelance concept art artist & illustrator with strong experience in 2D visual development and marketing creatives. Skilled in character concepting, environment design, and promotional asset production (banners, social media visuals, product showcases). Background includes designing branded assets and campaign visuals in the health & wellness sector, with proven ability to deliver engaging, data-aligned artwork under tight deadlines. Adept at collaborating with cross-functional teams and adapting creative strategies to meet audience needs.

Health Supplement Marketing Coordinator & Social Media Content Creator at CAC Naturals Food Inc.

December 31, 2024 - October 16, 2025

Designed promotional visuals, product imagery, holiday/event banners, and social media assets; created outfits, weapons, accessories, and symbolic elements tied to lore and personality; managed full workflow from sketch to delivery under tight deadlines; produced and edited short form promotional videos and product showcases; wrote and published content aligned with official WeChat/Reddit accounts, increasing engagement and reinforcing brand identity.

Concept Artist & Creator – Personal Visual Novel Project at OBRIS (寰序万象)

February 1, 2025 - Present

Created a full original cast of characters with outfit variants, expressions, and turnaround sheets. Crafted fantasy-inspired environments and background elements supporting layered storytelling. Handled narrative integration and visual flow between character art, UI layout, and background. Led collaborative process with cross-functional teams to adapt visuals to audience needs.

Freelance Illustrator at MiHuashi Platform

February 20, 2025 - Present

Freelance concept art illustrator with strong experience in 2D visual development and marketing creatives. Specialized in character concepting, environment design, and promotional asset production (banners, social visuals, product showcases).

Concept Artist & Creator – Personal Visual Novel Project at OBRIS 寰序万象 (Independent IP)

February 1, 2023 - Present

Created an original cast of characters with outfits, expressions, turnaround sheets, and fantasy-inspired environments. Handled narrative integration and visual flow between character art, UI layout, and background scenes.

Freelance Illustrator at MiHuashi Platform

February 1, 2025 - Present

Freelance illustration work including branded assets, banners, social visuals, and character design assets for health & wellness sector; responsible for end-to-end delivery from concept to final artwork under tight deadlines.