Social Media Manager and Digital Creative with over three years of experience leading content strategy, community engagement, and digital storytelling. I managed the social media platforms of Senator Pia Cayetano, achieving a 94.57% engagement increase and 43% Instagram growth, which led to my promotion from SG16 to SG20. Passionate about social media trends and lifestyle content, my personal TikTok videos have reached up to 166,000 views, reflecting my creative intuition and understanding of online culture.

Andrea Matti

Social Media Manager and Digital Creative with over three years of experience leading content strategy, community engagement, and digital storytelling. I managed the social media platforms of Senator Pia Cayetano, achieving a 94.57% engagement increase and 43% Instagram growth, which led to my promotion from SG16 to SG20. Passionate about social media trends and lifestyle content, my personal TikTok videos have reached up to 166,000 views, reflecting my creative intuition and understanding of online culture.

Available to hire

Social Media Manager and Digital Creative with over three years of experience leading content strategy, community engagement, and digital storytelling. I managed the social media platforms of Senator Pia Cayetano, achieving a 94.57% engagement increase and 43% Instagram growth, which led to my promotion from SG16 to SG20. Passionate about social media trends and lifestyle content, my personal TikTok videos have reached up to 166,000 views, reflecting my creative intuition and understanding of online culture.

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Language

English
Fluent

Work Experience

Social Media Manager and Graphic Designer at Joy Murphy Yoga
June 1, 2025 - Present
Conceptualized and designed branding and logo, redesigned client website using Wix, produced social media tiles and reels for Instagram and Pinterest using CapCut, and scheduled posts to support brand growth.
Communications Officer at Senator Pia Cayetano, Senate of the Philippines
December 1, 2024 - October 24, 2025
Led digital strategy and content execution for the Senator’s Instagram, Facebook, and TikTok; increased public engagement by 94.57%; promoted from SG 16 to SG 20; conducted A/B testing; prepared weekly social media calendars; designed daily content using Canva, Adobe Photoshop, Illustrator, and InDesign; managed paid ads via Meta Business Suite; performed legal research and briefings; supported calendar management; coordinated with partners using Outlook and Google Workspace.
Social Media Manager at Isko Moreno Domagoso Presidential Campaign
August 2, 2021 - May 10, 2022
Performed A/B testing, managed candidate pages, scheduled posts, designed graphic assets, boosted content on Facebook, Instagram, TikTok, and YouTube; tracked ad spend using Excel; provided nationwide campaign support as needed.

Education

Intensive Short Course in Politics and the Media at King's College London
July 1, 2023 - July 1, 2023
Bachelor of Arts in Diplomacy and Governance at De La Salle - College of Saint Benilde
January 1, 2018 - December 1, 2021
Dean's List: AY 2020-21 at De La Salle - College of Saint Benilde
January 11, 2030 - October 24, 2025

Qualifications

META’s Intro to Social Media Marketing
September 1, 2021 - October 24, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Government, Non-Profit Organization