I’m a seasoned Creative Marketing Specialist with over two decades of experience in branding, marketing strategy, and art direction across the retail, tech, and advertising sectors. My career journey has equipped me with a strong blend of creative vision and commercial insight, enabling me to develop and lead compelling, results-driven campaigns across both traditional and digital platforms. From launching e-commerce brands to shaping the narrative of global digital platforms, I thrive at the intersection of strategy and creativity. I’ve worked across diverse industries — from fashion to FMCG to tech — delivering impactful brand identities, integrated marketing plans, and engaging content that resonates with target audiences. What defines my work is a hands-on approach: I enjoy being involved from concept to execution, whether I’m styling a shoot, crafting messaging, or directing a multi-channel campaign. I bring a collaborative spirit, attention to detail, and a deep understanding of how to build brands that connect, adapt and grow. Driven by curiosity and creativity, I’m passionate about storytelling, psychology, visual communication, and the ever-evolving world of branding. Let’s have a chat to see how I can help you in your marketing pursuits.

Lisa Patricia Prosser

I’m a seasoned Creative Marketing Specialist with over two decades of experience in branding, marketing strategy, and art direction across the retail, tech, and advertising sectors. My career journey has equipped me with a strong blend of creative vision and commercial insight, enabling me to develop and lead compelling, results-driven campaigns across both traditional and digital platforms. From launching e-commerce brands to shaping the narrative of global digital platforms, I thrive at the intersection of strategy and creativity. I’ve worked across diverse industries — from fashion to FMCG to tech — delivering impactful brand identities, integrated marketing plans, and engaging content that resonates with target audiences. What defines my work is a hands-on approach: I enjoy being involved from concept to execution, whether I’m styling a shoot, crafting messaging, or directing a multi-channel campaign. I bring a collaborative spirit, attention to detail, and a deep understanding of how to build brands that connect, adapt and grow. Driven by curiosity and creativity, I’m passionate about storytelling, psychology, visual communication, and the ever-evolving world of branding. Let’s have a chat to see how I can help you in your marketing pursuits.

Available to hire

I’m a seasoned Creative Marketing Specialist with over two decades of experience in branding, marketing strategy, and art direction across the retail, tech, and advertising sectors. My career journey has equipped me with a strong blend of creative vision and commercial insight, enabling me to develop and lead compelling, results-driven campaigns across both traditional and digital platforms.

From launching e-commerce brands to shaping the narrative of global digital platforms, I thrive at the intersection of strategy and creativity. I’ve worked across diverse industries — from fashion to FMCG to tech — delivering impactful brand identities, integrated marketing plans, and engaging content that resonates with target audiences.

What defines my work is a hands-on approach: I enjoy being involved from concept to execution, whether I’m styling a shoot, crafting messaging, or directing a multi-channel campaign. I bring a collaborative spirit, attention to detail, and a deep understanding of how to build brands that connect, adapt and grow.

Driven by curiosity and creativity, I’m passionate about storytelling, psychology, visual communication, and the ever-evolving world of branding.

Let’s have a chat to see how I can help you in your marketing pursuits.

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Language

English
Fluent
Afrikaans
Intermediate

Work Experience

Marketing Consultant at ComUnity Platform
February 1, 2023 - Present
Led the refresh and consolidation of brand messaging for ComUnity, establishing a strong global presence through a new website and revitalised social media channels. Developed marketing strategy and detailed marketing plans, refined messaging, created compelling content, and executed targeted B2B campaigns across channels.
Marketing and Advertising Manager at One Step Ahead
January 1, 2023 - October 17, 2025
Joined to support the launch of One Step Ahead’s e-commerce fashion retail space, later expanding into a strategic role across both brands, Pesso and Step Ahead. Responsible for developing and executing marketing strategies, brand identity, digital and social media campaigns, email marketing, PR, and seasonal fashion shoots. Oversaw all creative direction to ensure a cohesive brand presence in-store and online, with a focus on building brand awareness and conversion-driven campaigns.
Freelance Art Director at JWT
June 1, 2011 - October 17, 2025
Worked as part of an Art Director - Copy Writer team on briefs for Nestlé, Kelloggs, Unilever. Concepted 360 campaigns and managed creative from storyboards to TVCs, scripts, radio ads, scamps, shoots, billboards and print ads.
Freelance Art Director at JWT
May 1, 2012 - October 17, 2025
Continued freelance work with JWT on additional campaigns and creative production.
Freelance Art Director & Designer at Morris Jones
November 1, 2010 - October 17, 2025
Gained experience across branding and campaigns, including work on the CellC sub-brand (Winc) and CI guidelines, plus print, outdoor and TV campaigns for various clients.
Freelance Art Director at Ogilvy
June 30, 2009 - October 17, 2025
Two-week engagement focusing on the KFC Add Hope campaign, including concept development, client presentation, and art directing shoots.
Art Director at Rednail
May 1, 2009 - October 17, 2025
Worked on a range of brands including Cadbury Local ‘n Lekker packaging evolution; contributed to Nedbank BTL, Fiat, Amka, and Endangered Wildlife Trust campaigns, coordinating research, promotions and 360º campaigns.
Art Director at MGM
October 1, 2007 - October 17, 2025
Collaborated with creative teams on integrated campaigns for Telesure accounts and other brands; involved in pre- and post-production, TV production, stills shoots, styling, and location scouting; helped introduce agency systems and led creative sessions.
Art Director & Designer at 8 SECONDS
October 1, 2005 - October 17, 2025
End-to-end brand development from research and strategy to creative execution; contributed to campaigns for Coca-Cola (Coke, Sprite, Fanta), The Palms: Bazaruto, Jacaranda 94.2fm, British American Tobacco, and iBurst.
Junior Art Director & Designer at Lesoba Difference
September 1, 2004 - October 17, 2025
Direct mail campaigns for Joshua Doore, ABSA, Liberty Life and Western Cape Education Department, working closely with copywriters.
Junior/Medium Weight Designer at TTW Advertising
May 1, 2004 - October 17, 2025
Brand origination to concept and final execution across print ads, POS, promotions, packaging, labels, annual reports, corporate ID and brochures; delivered high-quality work in fast-paced environment.
Artworker at TOMPLA UK
November 1, 2001 - October 17, 2025
Reprographics-focused role preparing artwork for production; worked with files via ISDN, email, samples or film; learned repro-ready artwork and tight deadline management.
Graphic Designer at FREELANCE PROJECTS (Edinburgh)
May 1, 2001 - October 17, 2025
Designed websites and graphics for clients; parallel admin roles at KPMG and Lloyds TSB during this period.
Junior Designer at LUNAR ADVERTISING
January 1, 2001 - October 17, 2025
Gained broad experience across accounts including DSTV Magazine, Evian, World Online, HP Sauce and Redken.

Education

Part-time psychology degree (incomplete) at WITSPLUS
January 1, 2009 - January 1, 2011
Intermediate Photography Certificate at THE NATIONAL COLLEGE OF PHOTOGRAPHY
January 1, 2005 - January 1, 2005
Art Direction & Graphic Design Diploma at THE DESIGN CENTER
January 1, 1997 - January 1, 1999
Management Diploma in Advertising at MIDRAND UNIVERSITY
January 1, 1996 - January 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail