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I’m a performance-driven marketer who thrives on shaping robust sales and marketing initiatives from planning through to execution. As an all-round, hands-on yet strategic professional, I combine B2B and B2C know-how with a focus on customer acquisition across digital channels. I excel at developing customer marketing campaigns in line with overall marketing strategy to drive acquisition and growth across multiple channels. I’m adept at coordinating with stakeholders on campaign performance analysis and insights to ensure data-driven strategy is continually improved and optimised. I have a proven track record of delivering both long- and short-term business goals by taking a proactive, profit-oriented approach in fast-paced environments and I’m comfortable leading cross-functional teams to achieve ambitious objectives.…I’m a performance-driven marketer who thrives on shaping robust sales and marketing initiatives from planning through to execution. As an all-round, hands-on yet strategic professional, I combine B2B and B2C know-how with a focus on customer acquisition across digital channels. I excel at developing customer marketing campaigns in line with overall marketing strategy to drive acquisition and growth across multiple channels. I’m adept at coordinating with stakeholders on campaign performance analysis and insights to ensure data-driven strategy is continually improved and optimised. I have a proven track record of delivering both long- and short-term business goals by taking a proactive, profit-oriented approach in fast-paced environments and I’m comfortable leading cross-functional teams to achieve ambitious objectives.

Martine Hirrell

ABM Marketer, Social Media Manager, Content Strategist, +5

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I’m a performance-driven marketer who thrives on shaping robust sales and marketing initiatives from planning through to execution. As an all-round, hands-on yet strategic professional, I combine B2B and B2C know-how with a focus on customer acquisition across digital channels. I excel at developing customer marketing campaigns in line with overall marketing strategy to drive acquisition and growth across multiple channels. I’m adept at coordinating with stakeholders on campaign performance analysis and insights to ensure data-driven strategy is continually improved and optimised. I have a proven track record of delivering both long- and short-term business goals by taking a proactive, profit-oriented approach in fast-paced environments and I’m comfortable leading cross-functional teams to achieve ambitious objectives.…I’m a performance-driven marketer who thrives on shaping robust sales and marketing initiatives from planning through to execution. As an all-round, hands-on yet strategic professional, I combine B2B and B2C know-how with a focus on customer acquisition across digital channels. I excel at developing customer marketing campaigns in line with overall marketing strategy to drive acquisition and growth across multiple channels. I’m adept at coordinating with stakeholders on campaign performance analysis and insights to ensure data-driven strategy is continually improved and optimised. I have a proven track record of delivering both long- and short-term business goals by taking a proactive, profit-oriented approach in fast-paced environments and I’m comfortable leading cross-functional teams to achieve ambitious objectives.

Available to hire

I’m a performance-driven marketer who thrives on shaping robust sales and marketing initiatives from planning through to execution. As an all-round, hands-on yet strategic professional, I combine B2B and B2C know-how with a focus on customer acquisition across digital channels. I excel at developing customer marketing campaigns in line with overall marketing strategy to drive acquisition and growth across multiple channels.

I’m adept at coordinating with stakeholders on campaign performance analysis and insights to ensure data-driven strategy is continually improved and optimised. I have a proven track record of delivering both long- and short-term business goals by taking a proactive, profit-oriented approach in fast-paced environments and I’m comfortable leading cross-functional teams to achieve ambitious objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

ABM Specialist at LRQA

December 1, 2024 - October 17, 2025

Responsible for overall ABM strategy and execution of campaigns to strengthen relationships with current Global Accounts and to attain new Global Accounts through targeted 1:1 communications with key personnel globally.

Digital Marketing Manager / Group Deputy at IBP GROUP Ltd

July 1, 2022 - October 17, 2025

Led digital marketing across website development and content strategy, UX improvements, and inbound marketing; drove lead generation; supported CRM implementation; deputised for Regional Marketing Managers; managed three direct reports.

Worldwide Marketing Communications Manager at JCB

July 1, 2020 - October 17, 2025

Managed global marketing communications for construction machinery; grew campaigns for product lines; handled multilingual content and translations; oversaw campaign assets and dealer network support.

Marketing Manager at Shropshire Tourism

November 1, 2015 - October 17, 2025

Conceptualised KPI-driven portfolio growth; increased awareness and membership; digital marketing uplift of 30% in 6 months; organic social media growth and follower increases.

Marketing Manager at TigerTurf

June 1, 2015 - October 17, 2025

Directed all marketing operations for the EMEA region; aligned global campaigns; increased newsletter sign-ups; heightened social campaigns; oversaw PR, events, and website updates; contributed to substantial PR value.

POS Marketing Coordinator at Poundland

April 1, 2012 - October 17, 2025

Created engaging point-of-sale campaigns from concept to print; managed budgets; coordinated with category managers, merchandising, finance, design, PR, and agencies for UK & Ireland campaigns.

ABM Specialist at LRQA

October 1, 2022 - December 1, 2024

Responsible for overall ABM strategy and execution of campaigns to strengthen relationships with current Global Accounts, with a focus on attaining new Global Accounts through targeted 1:1 communications to key personnel across the globe.

Digital Marketing Manager / Group Deputy at IBP GROUP Ltd

May 1, 2021 - July 1, 2022

Oversee digital marketing activities, website development and improvement with a focus on content and user experience; led a migration project to a new platform; guided Regional Marketing Managers and central team; managed three direct reports at group level; developed inbound marketing strategy to increase lead generation and supported CRM implementation.

Worldwide Marketing Communications Manager at JCB

April 1, 2016 - July 1, 2020

Managed integrated marketing communications to grow lead generation and profitability for product divisions; produced content including blogs, articles, and multilingual materials; supported worldwide dealership network and launched a new website with improved SEO and UX.

Marketing Manager at TigerTurf

February 1, 2012 - June 1, 2015

Directed marketing operations for EMEA and aligned global campaigns; conducted market research to communicate product value, supported PR and events, and led a site-wide website rollout that increased traffic; contributed to record product sales with the launch of an electric product reaching GBP 2M in the first year.

POS Marketing Coordinator at Poundland

November 1, 2011 - April 1, 2012

Created engaging POS campaigns from concept to print and delivery; managed budgets and in-store audio; coordinated with category managers, merchandising, finance, design and external agencies to ensure timely seasonal campaigns across the UK and Ireland; tracked online marketing effectiveness.