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I’m Rachel Kim, a graphic designer focused on translating community stories into clear, accessible visuals. My work spans branding, print, and digital design, with a special emphasis on projects that uplift neighborhoods and public spaces. I collaborate with community organizers, government agencies, planners, and designers across disciplines to turn complex ideas into compelling tools, from city master plans to murals and wayfinding. I’m passionate about education and mentorship, and I love sharing design thinking with students and peers.…I’m Rachel Kim, a graphic designer focused on translating community stories into clear, accessible visuals. My work spans branding, print, and digital design, with a special emphasis on projects that uplift neighborhoods and public spaces. I collaborate with community organizers, government agencies, planners, and designers across disciplines to turn complex ideas into compelling tools, from city master plans to murals and wayfinding. I’m passionate about education and mentorship, and I love sharing design thinking with students and peers.

Rachel Kim

Graphic Designer, Designer, Art Director, +2

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I’m Rachel Kim, a graphic designer focused on translating community stories into clear, accessible visuals. My work spans branding, print, and digital design, with a special emphasis on projects that uplift neighborhoods and public spaces. I collaborate with community organizers, government agencies, planners, and designers across disciplines to turn complex ideas into compelling tools, from city master plans to murals and wayfinding. I’m passionate about education and mentorship, and I love sharing design thinking with students and peers.…I’m Rachel Kim, a graphic designer focused on translating community stories into clear, accessible visuals. My work spans branding, print, and digital design, with a special emphasis on projects that uplift neighborhoods and public spaces. I collaborate with community organizers, government agencies, planners, and designers across disciplines to turn complex ideas into compelling tools, from city master plans to murals and wayfinding. I’m passionate about education and mentorship, and I love sharing design thinking with students and peers.

Available to hire

I’m Rachel Kim, a graphic designer focused on translating community stories into clear, accessible visuals. My work spans branding, print, and digital design, with a special emphasis on projects that uplift neighborhoods and public spaces.

I collaborate with community organizers, government agencies, planners, and designers across disciplines to turn complex ideas into compelling tools, from city master plans to murals and wayfinding. I’m passionate about education and mentorship, and I love sharing design thinking with students and peers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Korean

Intermediate

Work Experience

Guest Lecturer at Claremont McKenna College

January 1, 2025 - Present

Human-Centered Design guest lecturer.

Graphic Designer at UCLA Recreation

June 1, 2023 - October 20, 2025

Branding and editorial design for UCLA Recreation. Design work includes: brochures, program assets, posters, social media graphics, merchandise, logos.

Graphic Designer at Kounkuey Design Initiative

March 1, 2023 - Present

Leads graphic design work for award-winning landscape design and urban planning projects. Collaborates with teams of diverse disciplines, such as community organizers, gov't agencies, planners, and landscape designers. Project work ranges from city master plans and program branding to wayfinding signage and community murals. Selected clients: LA County Parks & Rec, LA Department of Transportation, City of Coachella, City of Palm Springs, LA Council District 1.

Teaching Assistant at UCLA Design | Media Arts

January 1, 2023 - Present

Teaching Assistant for Game Design.

Art & Design Manager at UCLA Radio

September 1, 2022 - October 20, 2025

Branding, art direction, and project management. Facilitated weekly team meetings and delegated design responsibilities under fast-paced deadlines. Directed all visual assets, social media campaigns, merch production, zine-making, and other creative work within UCLA Radio.

Freelance Artist at rachkim.com

October 1, 2020 - Present

Diverse design services include music marketing, business and event branding, high-end apparel design, posters, greeting cards, graphics for publications, and more. Selected clients: UCLA, Koreatown Youth + Community Center, Chinatown Community for Equitable Development, LA Chinatown Community Land Trust, RE/DONE Apparel.