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Hi, I’m Marta Duarte, a Performance Marketing Specialist with a passion for maximizing ROI through data-driven strategies. I’ve managed over 40 B2B and B2C accounts across Europe, America, and Australia, focused on sales, lead generation, and mobile app installs. I thrive on turning insights into measurable growth and constantly improving my techniques and results. I’m organized, proactive, and hands-on, collaborating with design and content teams to align creatives with conversion goals, and I enjoy exploring customer motivations to uncover opportunities for impactful campaigns.…Hi, I’m Marta Duarte, a Performance Marketing Specialist with a passion for maximizing ROI through data-driven strategies. I’ve managed over 40 B2B and B2C accounts across Europe, America, and Australia, focused on sales, lead generation, and mobile app installs. I thrive on turning insights into measurable growth and constantly improving my techniques and results. I’m organized, proactive, and hands-on, collaborating with design and content teams to align creatives with conversion goals, and I enjoy exploring customer motivations to uncover opportunities for impactful campaigns.

Marta Duarte

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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Hi, I’m Marta Duarte, a Performance Marketing Specialist with a passion for maximizing ROI through data-driven strategies. I’ve managed over 40 B2B and B2C accounts across Europe, America, and Australia, focused on sales, lead generation, and mobile app installs. I thrive on turning insights into measurable growth and constantly improving my techniques and results. I’m organized, proactive, and hands-on, collaborating with design and content teams to align creatives with conversion goals, and I enjoy exploring customer motivations to uncover opportunities for impactful campaigns.…Hi, I’m Marta Duarte, a Performance Marketing Specialist with a passion for maximizing ROI through data-driven strategies. I’ve managed over 40 B2B and B2C accounts across Europe, America, and Australia, focused on sales, lead generation, and mobile app installs. I thrive on turning insights into measurable growth and constantly improving my techniques and results. I’m organized, proactive, and hands-on, collaborating with design and content teams to align creatives with conversion goals, and I enjoy exploring customer motivations to uncover opportunities for impactful campaigns.

Available to hire

Hi, I’m Marta Duarte, a Performance Marketing Specialist with a passion for maximizing ROI through data-driven strategies. I’ve managed over 40 B2B and B2C accounts across Europe, America, and Australia, focused on sales, lead generation, and mobile app installs. I thrive on turning insights into measurable growth and constantly improving my techniques and results.

I’m organized, proactive, and hands-on, collaborating with design and content teams to align creatives with conversion goals, and I enjoy exploring customer motivations to uncover opportunities for impactful campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Performance Marketing & Account Manager at JELLY Digital Agency

October 1, 2023 - Present

Definition and execution of multichannel paid media strategies (Google Ads, Meta Ads, and Apple Search Ads) focused on performance. Ongoing campaign optimization through A/B testing, data analysis, and growth opportunities identification. Account and client relationship management with KPI monitoring. Coordination with internal teams (design and content) to ensure alignment between creatives, messaging and conversion goals. Monthly reports and insights with improvement proposals.

Performance Marketing & Account Manager at JELLY Digital Agency

October 31, 2023 - October 20, 2025

Remote Advertising: Google Ads, Meta Ads, Apple Search Ads, DV360 Ads, Bing Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Eskimi Ads. Analytics & Tracking: Google Analytics, Google Tag Manager, Looker Studio (Data Studio), Merchant Center, Search Console, Pixel. CRM & Automation: MailChimp, WhatsApp SMS Marketing. Project Management: Slack, Trello, Notion, Teamwork, Clockify, Microsoft Office. Others: WordPress, Marketplaces (Worten, FNAC). Online advertising creation, management & analysis; Task & team management; Tag implementation & tracking; Marketing & communication strategy; Data analysis & reporting.

Account Manager at Agency Bmais Comunicação

September 30, 2018 - October 20, 2025

Create and manage campaigns on Google Ads; Facebook Ads; Instagram Ads. Social media management for Facebook, Instagram & YouTube. Manage and maintain an E-commerce on WordPress. Work with Worten and Fnac marketplaces and Facebook. Manage clients, have meetings and deliver final designs that fit client goals.

Account Manager at POWEBMedia

February 28, 2022 - October 20, 2025

Performance optimization through A/B testing, creative testing, UX testing on landing pages or websites, and conversion tracking to improve ROI. Development and execution of paid media and remarketing strategies to increase conversion rates. Daily management and direct communication with around 30 clients. Campaign planning, task management with the design department and delivery of artwork for customer approval. Data analysis, attribution reporting, and performance insights shared monthly with clients. Task management of freelancers assigned to the performance department.