I'm a collaborative, results-driven creative with over 25 years of experience working with brands I love. I bring a wealth of expertise to design, communication and creative direction, offering a full design, branding and marketing service. I specialise in story telling in the most appropriate way for a brand. Be it the concept and design of marketing products such as brochures, reports, large artworks or packaging, bespoke book creation, publication design, packaging and branding. I work across all areas from education to health & innovation, and a large proportion of my clients are from the modern interior and lifestyle sectors in particular. I value honesty, integrity, connection, creativity, storytelling and attention to detail, and this is evident in the visual strategies and thoughtful work I deliver, ensuring I resonate deeply with a diverse clientele. My adaptable skills and experience elevate brands and engage their audiences by maximising a company's branding and messaging.

Tracy Lines

PRO

I'm a collaborative, results-driven creative with over 25 years of experience working with brands I love. I bring a wealth of expertise to design, communication and creative direction, offering a full design, branding and marketing service. I specialise in story telling in the most appropriate way for a brand. Be it the concept and design of marketing products such as brochures, reports, large artworks or packaging, bespoke book creation, publication design, packaging and branding. I work across all areas from education to health & innovation, and a large proportion of my clients are from the modern interior and lifestyle sectors in particular. I value honesty, integrity, connection, creativity, storytelling and attention to detail, and this is evident in the visual strategies and thoughtful work I deliver, ensuring I resonate deeply with a diverse clientele. My adaptable skills and experience elevate brands and engage their audiences by maximising a company's branding and messaging.

Available to hire

I’m a collaborative, results-driven creative with over 25 years of experience working with brands I love. I bring a wealth of expertise to design, communication and creative direction, offering a full design, branding and marketing service.

I specialise in story telling in the most appropriate way for a brand. Be it the concept and design of marketing products such as brochures, reports, large artworks or packaging, bespoke book creation, publication design, packaging and branding. I work across all areas from education to health & innovation, and a large proportion of my clients are from the modern interior and lifestyle sectors in particular. I value honesty, integrity, connection, creativity, storytelling and attention to detail, and this is evident in the visual strategies and thoughtful work I deliver, ensuring I resonate deeply with a diverse clientele. My adaptable skills and experience elevate brands and engage their audiences by maximising a company’s branding and messaging.

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Language

English
Fluent

Work Experience

Marketing, Events & PR Director at Kelvin Grove State College, Brisbane
January 1, 2024 - October 21, 2025
Led a consulting department to become more collaborative and high-performing; mentored staff; initiated a Year 12 internship; delivered thoughtful solutions on time; improved processes and social media engagement.
Owner / Director at TLC
January 1, 2025 - October 21, 2025
Creative design consultancy providing branding, strategy, marketing & PR, conceptualising, designing and creating campaigns, web, packaging, books and magazines for clients.
Creative Director at Frankie Press
January 1, 2015 - October 21, 2025
Creative Director for Frankie Magazine + Smith Journal; grew readership and revenue; developed brand extensions; led a creative team.
Lifestyle Publisher at Murdoch Books
January 1, 2012 - October 21, 2025
Independent publisher creating beautiful, innovative books with high production values; identified and nurtured new talent; developed global publishing strategy; delivered portfolio; built industry relationships.
Creative Director at Inside Out Magazine
January 1, 2011 - October 21, 2025
Maintained highest content and design standards; collaborated with marketing and advertising teams; led the design team; managed deadlines and budgets; grew circulation; launched Emporium for a Myer brand extension.
Art Director at Condé Nast
January 1, 2003 - October 21, 2025
Created brand extensions: Vogue Living Renovation bible; Vogue Entertaining & Travel cookbook; launched Conde Nast Traveller in Australia; produced strong, on-brand titles with limited resources.
Art Director at Marie Claire Health + Beauty
January 1, 2001 - October 21, 2025
Redesigned magazine with bold, innovative approach; recruited high-caliber photographers; improved advertising features; reduced printing costs while increasing ROI.
Launch Art Editor at Red Magazine
January 1, 1999 - October 21, 2025
Joined launch art team; helped establish Red’s visual language; collaborated with world-class talent; contributed to building the magazine’s visual identity.

Education

M.A. Communication Design at University of the Arts, London (Central St Martins)
January 11, 2030 - October 21, 2025
B.A.HonS in Graphic Design at Leeds Arts University
January 11, 2030 - October 21, 2025
National Diploma in Art & Design at Lincoln College of Art & Design, Lincoln, UK
January 11, 2030 - October 21, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Retail