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I am Tracy Lines, a collaborative, results-driven creative with over 25 years of experience working with brands I connect with. I bring a wealth of expertise across design, communication, branding and creative direction, offering a full design, branding and consultancy service. I specialise in bespoke book creation, publication design, packaging and branding for interior and lifestyle sectors in particular. I value honesty, integrity, connection and trust in my working relationships, which allows me to bring creativity, storytelling and meticulous attention to detail. This is evident in the strategic, thoughtful work I deliver that resonates with a diverse clientele. My collaborative approach and genuine interest in my clients elevates brands and engages audiences. I am passionate about delivering high-quality, meaningful design outcomes. My breadth—from books to branding to campaigns—reflects a commitment to craft, storytelling and measurable results, all while maintaining a friendly, collaborative working style.…I am Tracy Lines, a collaborative, results-driven creative with over 25 years of experience working with brands I connect with. I bring a wealth of expertise across design, communication, branding and creative direction, offering a full design, branding and consultancy service. I specialise in bespoke book creation, publication design, packaging and branding for interior and lifestyle sectors in particular. I value honesty, integrity, connection and trust in my working relationships, which allows me to bring creativity, storytelling and meticulous attention to detail. This is evident in the strategic, thoughtful work I deliver that resonates with a diverse clientele. My collaborative approach and genuine interest in my clients elevates brands and engages audiences. I am passionate about delivering high-quality, meaningful design outcomes. My breadth—from books to branding to campaigns—reflects a commitment to craft, storytelling and measurable results, all while maintaining a friendly, collaborative working style.

Tracy Lines

PRO

Creative Director, Art Director, Designer, +2

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I am Tracy Lines, a collaborative, results-driven creative with over 25 years of experience working with brands I connect with. I bring a wealth of expertise across design, communication, branding and creative direction, offering a full design, branding and consultancy service. I specialise in bespoke book creation, publication design, packaging and branding for interior and lifestyle sectors in particular. I value honesty, integrity, connection and trust in my working relationships, which allows me to bring creativity, storytelling and meticulous attention to detail. This is evident in the strategic, thoughtful work I deliver that resonates with a diverse clientele. My collaborative approach and genuine interest in my clients elevates brands and engages audiences. I am passionate about delivering high-quality, meaningful design outcomes. My breadth—from books to branding to campaigns—reflects a commitment to craft, storytelling and measurable results, all while maintaining a friendly, collaborative working style.…I am Tracy Lines, a collaborative, results-driven creative with over 25 years of experience working with brands I connect with. I bring a wealth of expertise across design, communication, branding and creative direction, offering a full design, branding and consultancy service. I specialise in bespoke book creation, publication design, packaging and branding for interior and lifestyle sectors in particular. I value honesty, integrity, connection and trust in my working relationships, which allows me to bring creativity, storytelling and meticulous attention to detail. This is evident in the strategic, thoughtful work I deliver that resonates with a diverse clientele. My collaborative approach and genuine interest in my clients elevates brands and engages audiences. I am passionate about delivering high-quality, meaningful design outcomes. My breadth—from books to branding to campaigns—reflects a commitment to craft, storytelling and measurable results, all while maintaining a friendly, collaborative working style.

Available to hire

Australia

I am Tracy Lines, a collaborative, results-driven creative with over 25 years of experience working with brands I connect with. I bring a wealth of expertise across design, communication, branding and creative direction, offering a full design, branding and consultancy service. I specialise in bespoke book creation, publication design, packaging and branding for interior and lifestyle sectors in particular. I value honesty, integrity, connection and trust in my working relationships, which allows me to bring creativity, storytelling and meticulous attention to detail. This is evident in the strategic, thoughtful work I deliver that resonates with a diverse clientele. My collaborative approach and genuine interest in my clients elevates brands and engages audiences.

I am passionate about delivering high-quality, meaningful design outcomes. My breadth—from books to branding to campaigns—reflects a commitment to craft, storytelling and measurable results, all while maintaining a friendly, collaborative working style.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing, Events & PR Director at Kelvin Grove State College, Brisbane

January 1, 2024 - October 21, 2025

Led a consulting department to become more collaborative and high-performing; mentored staff; initiated a Year 12 internship; delivered thoughtful solutions on time; improved processes and social media engagement.

Owner / Director at TLC

January 1, 2025 - October 21, 2025

Creative design consultancy providing branding, strategy, marketing & PR, conceptualising, designing and creating campaigns, web, packaging, books and magazines for clients.

Creative Director at Frankie Press

January 1, 2015 - October 21, 2025

Creative Director for Frankie Magazine + Smith Journal; grew readership and revenue; developed brand extensions; led a creative team.

Lifestyle Publisher at Murdoch Books

January 1, 2012 - October 21, 2025

Independent publisher creating beautiful, innovative books with high production values; identified and nurtured new talent; developed global publishing strategy; delivered portfolio; built industry relationships.

Creative Director at Inside Out Magazine

January 1, 2011 - October 21, 2025

Maintained highest content and design standards; collaborated with marketing and advertising teams; led the design team; managed deadlines and budgets; grew circulation; launched Emporium for a Myer brand extension.

Art Director at Condé Nast

January 1, 2003 - October 21, 2025

Created brand extensions: Vogue Living Renovation bible; Vogue Entertaining & Travel cookbook; launched Conde Nast Traveller in Australia; produced strong, on-brand titles with limited resources.

Art Director at Marie Claire Health + Beauty

January 1, 2001 - October 21, 2025

Redesigned magazine with bold, innovative approach; recruited high-caliber photographers; improved advertising features; reduced printing costs while increasing ROI.

Launch Art Editor at Red Magazine

January 1, 1999 - October 21, 2025

Joined launch art team; helped establish Red’s visual language; collaborated with world-class talent; contributed to building the magazine’s visual identity.

Marketing, Events & PR Director at Kelvin Grove State College

January 1, 2024 - Present

Led by example in a transformed, supportive department; mentored staff; initiated Year 12 internship; delivered high-quality solutions on time; improved processes, expanded design programs and tripled social media engagement.

Owner / Director at TLC - Sydney + Brisbane

January 1, 2012 - January 1, 2025

Created original content and visual direction for print and digital; provided branding, strategy, web design, packaging and bespoke books; managed multiple clients with a strong design vision and collaborative approach.

Creative Director at Frankie Press

January 1, 2014 - January 1, 2015

Creative Director for Frankie Magazine + Smith Journal; led growth and brand extensions; built a collaborative team culture and delivered creative excellence.

Lifestyle Publisher at Murdoch Books

January 1, 2011 - January 1, 2012

Independent publisher creating high-production lifestyle titles; identified new talent and developed commercially successful publishing strategies; managed broad portfolio with international outreach.

Creative Director at Inside Out Magazine

January 1, 2003 - January 1, 2011

Maintained high standards of content and design; collaborated with marketing and advertising teams; briefed and led teams through deadlines and budgets; grew circulation and readership.

Art Director at Conde Nast

January 1, 2001 - January 1, 2003

Created strong, stylish brand extensions (Vogue Living, Vogue Entertaining & Travel) and launched Conde Nast Traveller in Australia; managed concept-to-print workflows with limited resources.

Art Director at Marie Claire Health + Beauty

January 1, 1999 - January 1, 2001

Redesigned magazine and relaunched with bold, innovative visuals; introduced high-calibre photographers and improved advertising features; increased quality while reducing printing costs for better ROI.

Launch Editor at Red Magazine

January 1, 1997 - January 1, 1999

Joined the launch art team to establish Red’s visual language and oversee brand visuals; collaborated with world-class talent to shape the magazine’s early look and feel.