Available to hire
I’m Marta Santoni, a Marketing Insights Analyst based in Milan with a strong background in digital marketing and consumer psychology. I enjoy turning data into actionable strategies that boost brand awareness and help generate business leads. My experience spans market research, SEM campaign management, and multi-channel marketing efforts for both B2B and B2C clients.
Over the years I’ve collaborated with cross-functional teams to design innovative services and map the customer journey, with a focus on measurable results and clear communication. I’m passionate about using data-driven insights to improve campaigns, optimize content, and deliver tangible value for clients.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Intermediate
French
Beginner
Dutch
Beginner
Spanish; Castilian
Beginner
Work Experience
Marketing & Consumer Insights Analyst at MPS Consulting, Milan
April 30, 2022 - October 24, 2025Supported the development of marketing and communications insights; built brand awareness to help generate business leads. Managed SEM and project campaigns; measured and reported the performance of digital marketing campaigns for B2B and B2C.
Market Research Intern at Studio Volpi
September 30, 2021 - October 24, 2025Carried out a consumer behavior survey and analysis to provide useful insights for the design of innovative services; mapped and described the outdoor coffee consumption experience in Italy.
Market Analyst at GfK Belgium
January 31, 2024 - October 24, 2025Managing a portfolio of FMCG clients by extracting added value from the existing GfK database; providing insightful analyses to support the daily business of clients such as Ferrero, P&G, Unilever and Mars.
Freelance Digital Marketing Specialist at Independent / Freelance
January 1, 2024 - PresentOffering expert consulting in Digital Marketing and Consumer Behavior; delivering end-to-end projects across channels; building and optimizing websites, content, and campaigns.
Guest Lecturer at University of Milan (Milano) / University in Milan
December 31, 2023 - October 24, 2025Guest lecturer focusing on marketing and consumer psychology; sharing case studies and industry insights with students.
Market Research Intern at Studio Volpi
June 1, 2020 - October 24, 2025With my team, I carried out a consumer behavior survey and analysis to provide useful insights to the company for the design of innovative services; in particular the aim was to map and describe the experience of outdoor coffee consumption in Italy.
Market Research Intern at IWD Market Research
September 1, 2021 - October 24, 2025Prepared a survey for German international discount retailer customers; this work helped translate theoretical studies from psychology into market research practice and improved client relations regarding consumer perceptions of products and brands.
Marketing Insights Analyst at MPS Consulting
April 1, 2022 - October 24, 2025Supported the development of marketing and communications insights to build brand awareness and help generate business leads. Managed SEM and campaign management, and measured and reported on the performance of digital marketing campaigns for B2B and B2C.
Marketing Insights Analyst at MPS Consulting
April 30, 2022 - October 24, 2025Supported the development of marketing and communications insights to build brand awareness and help generate business leads. Managed SEM and project management campaigns. Measured and reported on the performance of digital marketing campaigns for B2B and B2C. Main skills included analysis of data from Google Analytics, Mailchimp and Power BI.
Market Research Intern at Studio Volpi
June 30, 2020 - October 24, 2025Carried out a consumer behavior survey and analysis to provide useful insights for the design of innovative services; specifically mapped and described the outdoor coffee consumption experience in Italy.
Education
Master in Marketing and Consumer Psychology at Università degli Studi di Milano-Bicocca
January 1, 2016 - January 1, 2020Bachelor in Psychological Sciences and Techniques at Università Cattolica del Sacro Cuore, Milan
January 1, 2019 - January 1, 2021Master in Digital Marketing & Business Transformation at Rome Business School
October 24, 2025 - October 24, 2025Bachelor of Psychological Sciences and Techniques at Università degli Studi di Milano-Bicocca
January 1, 2016 - January 1, 2020Master in Marketing and Consumer Psychology at Università degli Studi di Milano-Bicocca
January 11, 2030 - October 24, 2025Master in Digital Marketing and Business Transformation at Rome Business School
January 1, 2024 - January 1, 2025Qualifications
Italian – Mother Tongue
January 11, 2030 - October 24, 2025English – B1
January 11, 2030 - October 24, 2025French – A2
January 11, 2030 - October 24, 2025Dutch – A2
January 11, 2030 - October 24, 2025Spanish – A2
January 11, 2030 - October 24, 2025Industry Experience
Consumer Goods, Education, Media & Entertainment, Professional Services, Software & Internet, Other
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