Marta Santoni

Available to hire

I’m Marta Santoni, a Marketing Insights Analyst based in Milan with a strong background in digital marketing and consumer psychology.

About

I’m Marta Santoni, a Marketing Insights Analyst based in Milan with a strong background in digital marketing and consumer psychology. I enjoy turning data into actionable strategies that boost brand awareness and help generate business leads. My experience spans market research, SEM campaign management, and multi-channel marketing efforts for both B2B and B2C clients.

Over the years I’ve collaborated with cross-functional teams to design innovative services and map the customer journey, with a focus on measurable results and clear communication. I’m passionate about using data-driven insights to improve campaigns, optimize content, and deliver tangible value for clients.

  • Joined October 2025

Industry experience

  • Consumer Goods
  • Education
  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Other

Projects · 1

All my clients and projects I followed so far

  • Marketing Consultant
  • Marketing Strategist
  • Social Media Freelancer

Work experience· 10 roles

Market Analyst · GfK BelgiumJan 2024 – Oct 2025 · 1 yr 10 mos

Managing a portfolio of FMCG clients by extracting added value from the existing GfK database; providing insightful analyses to support the daily business of clients such as Ferrero, P&G, Unilever and Mars.

Freelance Digital Marketing Specialist · Independent / FreelanceJan 2024 – Present · 2 yrs 11 mos

Offering expert consulting in Digital Marketing and Consumer Behavior; delivering end-to-end projects across channels; building and optimizing websites, content, and campaigns.

Guest Lecturer · University of Milan (Milano) / University in MilanDec 2023 – Oct 2025 · 1 yr 11 mos

Guest lecturer focusing on marketing and consumer psychology; sharing case studies and industry insights with students.

Marketing Insights Analyst · MPS ConsultingApr 2022 – Oct 2025 · 3 yrs 7 mos
Marketing & Consumer Insights Analyst · MPS Consulting, MilanApr 2022 – Oct 2025 · 3 yrs 7 mos
Marketing Insights Analyst · MPS ConsultingApr 2022 – Oct 2025 · 3 yrs 7 mos
Market Research Intern · Studio VolpiSep 2021 – Oct 2025 · 4 yrs 2 mos
Market Research Intern · IWD Market ResearchSep 2021 – Oct 2025 · 4 yrs 2 mos

Education· 6

Master in Marketing and Consumer Psychology · Università degli Studi di Milano-Bicocca2016 – 2020
Bachelor in Psychological Sciences and Techniques · Università Cattolica del Sacro Cuore, Milan2019 – 2021
Master in Digital Marketing & Business Transformation · Rome Business School2025
Bachelor of Psychological Sciences and Techniques · Università degli Studi di Milano-Bicocca2016 – 2020

Certifications and awards· 5

Italian – Mother Tongue2030 – 2025
English – B12030 – 2025
French – A22030 – 2025
Dutch – A22030 – 2025

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