Hi, I’m Marianna Spanou, an Editor-in-Chief and Digital Content Lead with over a decade of experience in online media. I specialize in SEO-driven growth, cross-platform distribution and storytelling that explains complex research in clear, actionable terms.
I’ve led fast, high-volume newsrooms and built durable content systems, from health and wellness to international politics. I’m passionate about turning data and research into services people can use, and mentoring teams to deliver high-impact coverage.
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As Editor-In-Chief at oloygeia.gr, I co-led the product and editorial design from concept to launch. Working closely with the director, the design team, and the social media managers, I shaped the site’s template system, logo direction, layout, and content model to deliver a modern, highly readable health destination. We aligned brand voice with visual identity, built mobile-first page layouts that make long-form content effortless to scan, and set clear editorial and social packaging guidelines so every story ships consistent, accurate, and high quality.
How that looked in practice (with examples)
Brand & logo direction: defined positioning, tone, and usage rules to keep the identity consistent across web and socials.
Template & layout system: article, category, and landing page patterns designed for readability (typography, spacing, hierarchy, media).
Content architecture: pillars, taxonomy, and SEO-friendly metadata so stories are discoverable and easy to maintain.
Editorial playbook: voice, headline framing, fact-checking steps, and accessibility checks to raise baseline quality.
Social packaging: formats for headlines, thumbnails, and captions; UTM conventions and posting cadence aligned with newsroom flow.
Workflow & QA: CMS field structure, publishing checklists, and performance/accessibility reviews to keep quality high at speed.
My contribution (skills & outputs)
Co-design: Brand & logo direction plus modular templates (article/category/landing) built for mobile readability.
Explain: Turned medical research into clear, accurate service pieces with strict sourcing and fact-checks.
Systematize: Set taxonomy/SEO and social packaging standards; added lightweight CMS fields & pre-publish checklists for speed and consistency.
Edit & optimize health content: Craft readable, trustworthy health content from complex studies—explainers, checklists, and evergreen hubs—paired with SEO structure, social packaging, and smart push to lift engagement.
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