Available to hire
I am a dedicated Digital Content Writer and Strategist who thrives on problem solving and creative thinking. I turn innovative ideas into high-quality, compelling content with a strong focus on SEO, website management, ideation, and account management. I enjoy collaborating across teams and delivering content that not only informs but also engages and inspires.
I have experience working with senior leadership and stakeholders to generate newsworthy digital content, lead publication deadlines, and train teammates. My goal is to craft work that aligns with brand guidelines, elevates the reader experience, and drives measurable outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
German
Fluent
English
Fluent
Work Experience
Writer & Digital Content Producer at The CEO Magazine
June 1, 2024 - June 1, 2024As a Digital Content Writer, I led the SEO strategy and digital content production, analysing performance using Google Analytics. My tasks included account management, commissioning and editing website articles, generating newsworthy ideas for digital magazine editions, and crafting the global newsletter in line with brand guidelines. I also wrote and published articles, addressed content-related issues with creative solutions, and trained new team members. I have sought out and interviewed leading CEOs, executives and entrepreneurs across sectors and geographical locations, meeting strict publication deadlines on every occasion.
Digital Content Writer at The CEO Magazine
June 1, 2024 - June 1, 2024Led the SEO strategy and digital content production; analysed performance using Google Analytics; managed accounts, commissioned and edited website articles; generated newsworthy ideas for digital magazine editions; crafted the global newsletter in line with brand guidelines; wrote and published articles; addressed content-related issues with creative solutions; trained new team members; interviewed leading CEOs and executives across sectors and locations; met strict publication deadlines.
Content Writer (freelance) at Laundry Lane Productions
November 1, 2019 - October 28, 2025Conducted research and drafted a whitepaper on video marketing in the not-for-profit sector. Produced a wireframe for the whitepaper based on feedback from internal stakeholders and independent research.
Content Writer (freelance) at Laundry Lane Productions
November 1, 2019 - November 1, 2019Conducted research and drafted a whitepaper on video marketing in the not-for-profit sector; produced a wireframe for the whitepaper based on feedback from internal stakeholders and independent research.
Content Writer (STEM) at Careers with STEM
July 1, 2019 - July 1, 2019Crafted engaging and informative articles bridging complex concepts in Science, Technology, Engineering and Maths with reader-friendly content.
Marketing Communications (contract) at BrandMatters - Brand strategy, design and marketing consultancy
April 1, 2019 - April 1, 2019I successfully created three brand architecture eBooks and all associated promotional content for publication on the BrandMatters website and social media channels, requiring time management skills, flexibility and the ability to tailor writing to meet the requirements of the brief. Using wireframes and user personas, I tailored the content to the target audience as well as undertaking extensive research and stakeholder interviews. I drove promotional efforts with social media copy, managed eBook production timelines, and contributed to brand messaging. Additionally, I wrote blog articles on brand architecture, fostering a cohesive narrative.
Marketing Communications (contract) at BrandMatters
April 1, 2019 - April 1, 2019Created three brand architecture eBooks and all associated promotional content for publication; tailored writing to target audiences using wireframes and user personas; managed eBook production timelines and contributed to brand messaging; wrote blog articles on brand architecture.
Marketing Assistant (short-term contract) at Sydney Eisteddfod
November 1, 2018 - November 1, 2018Wrote and published website articles, press releases, and managed the digital calendar; drafted email newsletters; supported events, social media tasks, and communication strategies to boost audience participation and revenue.
Editorial Assistant (Internship) at Art Almanac
April 1, 2018 - April 1, 2018Researched and wrote copy including book reviews, art exhibitions, and event coverage; fact-checked and proofread; drafted enewsletters using Campaign Monitor; liaised with publishers.
Communications Assistant (Internship) at Zadro Agency
March 1, 2018 - March 1, 2018Wrote blog posts, drafted press releases and social media content for ATMS; researched marketing trends and supported client projects; contributed to the launch of a new integrated training program.
Corporate Communications Assistant (Internship) at Edelman
December 1, 2017 - December 1, 2017Undertook daily media monitoring and analysis for clients including Hewlett Packard and Paypal; conducted client research and assisted with additional PR tasks.
Education
Graduate Diploma in Communication Management at University of Technology Sydney
January 1, 2017 - January 1, 2017Bachelor of Fine Arts at UNSW Art and Design
January 1, 2014 - January 1, 2016Graduate Diploma in Communication Management at University of Technology Sydney
January 11, 2030 - January 1, 2017Bachelor of Fine Arts at UNSW Art and Design
January 1, 2014 - January 1, 2016Graduate Diploma in Communication Management at University of Technology Sydney
January 1, 2017 - January 1, 2017Bachelor of Fine Arts at UNSW Art and Design
January 1, 2014 - January 1, 2016Qualifications
Certificate of Achievement in User Experience
April 1, 2019 - October 27, 2025Certificate of Achievement in Brand Management: Aligning Business, Brand and Behaviour
April 1, 2021 - October 27, 2025Certificate of Completion in Udemy’s Coding for Beginner’s Course
April 1, 2024 - October 27, 2025Certificate of Achievement in User Experience (Accenture)
April 1, 2019 - October 28, 2025Certificate of Achievement in Brand Management: Aligning Business, Brand and Behaviour (University of London)
April 1, 2021 - October 28, 2025Certificate of Completion in Udemy’s Coding for Beginner’s Course
April 1, 2024 - October 28, 2025Certificate of Achievement in User Experience (Accenture)
April 1, 2019 - October 28, 2025Certificate of Achievement in Brand Management: Aligning Business, Brand and Behaviour (University of London)
April 1, 2021 - October 28, 2025Certificate of Completion in Udemy’s Coding for Beginners Course
April 1, 2024 - October 28, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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