Nick Martin

Creative Lead, Special Projects & Bullion at THE EAST INDIA COMPANY

Responsible for EIC’s special projects from brand creation to production; led branding for premium ventures including a joint venture with Oxford University (Premium Foods) and the ‘Bullion’ gold business; managed all collateral from packaging to POS, advertising and exhibitions; liaised with external coin designers and overseas/domestic manufacturers; created gift/presentation packaging for Home division.

Creative Director & Head of NPD at NEWBY OF LONDON

Led the creative team for a luxury boutique tea company; launched an obscure brand into the premium UK market; acted as hub for packaging, POS, advertising and literature; built a creative team of artworkers, designers and copywriters; launched teas into Waitrose, Harvey Nichols, Harrods and Ocado; sourced overseas manufacturers; created brand guidelines and ensured global brand consistency and packaging compliance; developed blue-sky NPD tea packaging for untapped markets; achieved packaging efficiencies and multi-SKU packaging solutions; won 3 Pentawards for outstanding packaging design.

Creative Lead, Principal at WOWME (Agency)

Secured ALDI non-food range creative; created guidelines for international roll-out; led WILKO organise to establish WowMe as lead design agency; secured Del Monte as key roster design agency; partnered with Mothercare and Kerry Foods; produced multiple brand design assets including packaging and identity for various brands; drove a multi-brand roster and packaging redesign.

Creative Lead at THE NATIONAL TRUST

Principal creative responsible for the Core brand redesign during Covid; produced graphic material and signage; worked during a period when only a small team remained; acknowledged as vital role during furloughs; maternity cover for approximately one year.

Freelance Consultant at FREELANCE CONSULTANT

Contractcd creative director work for clients including The National Trust, The East India Company and The Tower Mint; provided end-to-end creative leadership and brand development.

Creative Lead Special Projects & Bullion at The East India Company

Responsible for EIC’s special projects from brand creation to production. Led brand collateral for packaging, POS, advertising and exhibitions; liaised with external coin designers for EIC’s bullion division; created gift/presentation packaging and liaised with overseas/domestic manufacturers; defined EIC Home division packaging and presentation. Managed brand coherence and regulatory packaging considerations across markets.

Creative Lead Principal at WOWMe (Agency)

Led creative for ALDI non-food range creation; secured lead design for international rollout; drove packaging redesign for Del Monte; steered Mothercare clothing packaging; led Kerry Foods brands; created brand guidelines and ensured global adherence; achieved Pentawards for outstanding packaging design.

Creative Lead Principal at The National Trust

Developed core brand redesign during Covid, delivering essential graphic material and signage; ensured continuity of identity under challenging circumstances; was one of a small group not furloughed during the period.

Creative Director / Freelance Consultant at Freelance

Independent consultancy working for clients including The National Trust, The East India Company, and The Tower Mint; responsible for creative direction, branding, packaging design, and production coordination across multiple projects.

Creative Lead - Special Projects & Bullion at The East India Company

Responsible for the brand's special projects from creation to production; launched Oxford University Premium Foods joint venture; created packaging, POS, advertising and exhibit materials; liaised with external coin designers and created coin designs for EIC's bullion business; developed gift/presentation packaging and items for EIC's 'Home' division; specification and provisioning with overseas/domestic manufacturers.

Creative Lead at WOWME (Agency)

Led creative for Aldi's new non-food range; secured project and produced design guidelines for international roll-out; managed packaging design for major retailers including Wilko, Del Monte, Mothercare and Kerry Foods; liaised with overseas manufacturers; created brand guidelines and cohesive global brand assets; won multiple packaging design awards and delivered premium packaging concepts.

Freelance Creative Consultant at Independent / Freelance

Consulted on brand and packaging projects for The National Trust, The East India Company and The Tower Mint; provided creative direction, typography, packaging and collateral development across multiple brands.

Creative Lead - Special Projects & Bullion at The East India Company

Led EIC's special projects from brand creation to production. Coordinated with external coin designers to create coin designs and collateral for EIC's gold business. Created packaging, gift/presentation packaging, and liaised with overseas and domestic manufacturers. Developed the Home division presentation items; authored brand guidelines and ensured worldwide brand coherence and packaging legal compliance. Identified blue-sky NPD packaging opportunities and created cost-efficient generic packaging for multi-SKU ranges. Won 3 Pentawards for outstanding packaging design.

Creative Director & Head of NPD at Newby of London

Led the creative team for a luxury boutique tea brand, taking an obscure brand into the premium UK market. Served as the central hub for branding, packaging, POS, POP, advertising and literature. Sourced and liaised with overseas and domestic manufacturers. Created brand guidelines and oversaw worldwide brand adherence. Implemented packaging efficiencies for multi-SKU ranges and prepared the launch of the range into premium retailers.

Creative Lead Principal at WOWMe (Agency)

Secured WOWMe’s role as lead design agency for ALDI non-food range creative and supported subsequent national rollouts. Drove design guidelines for major retailer projects (Wilko, Del Monte, Mothercare, KerrY Foods) and led a practical, hands-on design team including artworkers and copywriters. Liaised with manufacturers and suppliers to ensure cohesive packaging across SKUs; established brand guidelines and contributed to cross-market packaging efficiencies.

Creative Lead - Principal Creative at The National Trust

Led the Core brand redesign during the Covid period and produced essential graphic material and signage to support the Trust’s needs during a challenging time. Played a pivotal role in maintaining brand coherence and delivering critical communications.