I am an international Creative Director & Fashion Consultant with more than 20 years of experience in luxury fashion, specializing in womenswear, menswear, and genderless collections. I fuse a strong artistic vision with technical know-how to translate concepts from runway into cohesive capsules while honoring brand identity. My collaborations span leading international brands, shaping seasonal themes, tailoring, and product lines from runway to capsule collections. I thrive in cross-functional teams, inspire design studios, and balance aesthetics with commercial viability.

Baik Jong Ye

I am an international Creative Director & Fashion Consultant with more than 20 years of experience in luxury fashion, specializing in womenswear, menswear, and genderless collections. I fuse a strong artistic vision with technical know-how to translate concepts from runway into cohesive capsules while honoring brand identity. My collaborations span leading international brands, shaping seasonal themes, tailoring, and product lines from runway to capsule collections. I thrive in cross-functional teams, inspire design studios, and balance aesthetics with commercial viability.

Available to hire

I am an international Creative Director & Fashion Consultant with more than 20 years of experience in luxury fashion, specializing in womenswear, menswear, and genderless collections. I fuse a strong artistic vision with technical know-how to translate concepts from runway into cohesive capsules while honoring brand identity.

My collaborations span leading international brands, shaping seasonal themes, tailoring, and product lines from runway to capsule collections. I thrive in cross-functional teams, inspire design studios, and balance aesthetics with commercial viability.

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Language

Korean
Fluent
Italian
Fluent
English
Advanced
French
Intermediate

Work Experience

Fashion Director Consultant Designer at Aspesi
January 1, 2019 - October 30, 2025
Design lead for womenswear and genderless collections; defined creative direction with emphasis on minimalism and tailoring.
Top Designer at Silvia Heach
January 1, 2021 - January 1, 2021
Consultant Top Designer.
Creative Director Consultant Designer at Mantù
January 1, 2019 - January 1, 2019
Shaped seasonal themes, directed design team, and reinforced global positioning for Pre-collection and Main collection.
Top Designer Consultant at Tommy Hilfiger
January 1, 2020 - January 1, 2020
Runway, Pre-collection, and Gigi Collection; Line-up Illustrator for Zendaya Collection (NY & Paris Fashion Weeks); Developed capsule Tommy Hilfiger X Rossignol FW18/19; Consultant Designer for Tommy Hilfiger Dee Wardrobe.
Consultant Designer at Tod’s
January 1, 2018 - January 1, 2018
RTW womenswear and capsule shoes; Line-up Illustrator for full men’s and women’s collections.
Top Designer Consultant at Twinset
January 1, 2015 - January 1, 2015
Pre-collection with focus on feminine elegance.
Senior Designer at Kenzo
January 1, 2011 - January 1, 2011
Womenswear and Menswear; contributed to bold prints and modern silhouettes.
Senior Designer at Antonio Marras
January 1, 2014 - January 1, 2014
Womenswear runway & pre-collections, Menswear, and Accessories; runway storytelling and innovative fabric combinations.
Fashion Director Consultant Designer at Aspesi
January 1, 2019 - November 27, 2025
Defined creative direction with emphasis on minimalism and tailoring.
Creative Director Consultant Designer at Mantù
January 1, 2018 - November 27, 2025
Shaped seasonal themes, directed design team, and reinforced global positioning.
Top Designer Consultant at Tommy Hilfiger
January 1, 2015 - November 27, 2025
Runway, Pre-collection, and Gigi Collection; Line-up Illustrator for Zendaya Collection (NY & Paris Fashion Weeks); Developed capsule Tommy Hilfiger X Rossignol FW18/19; Consultant Designer for Tommy Hilfiger Dee Wardrobe.
Top Designer at SILVIA HEACH
January 1, 2020 - January 1, 2021
Consultant Top Designer.
Creative Director at MANTÙ
January 1, 2018 - January 1, 2019
Shaped seasonal themes and directed design team.
Top Designer at TOMMY HILFIGER
January 1, 2015 - January 1, 2020
Runway, Pre-collection, Gigi Collection, Rossignol FW18/19, Zendaya illustrations.
Consultant Designer at TOD’S
January 1, 2017 - January 1, 2018
RTW womenswear and capsule shoes, line-up illustrator.
Top Designer at TWINSET
January 1, 2014 - January 1, 2015
Pre-collection focus on feminine elegance.
Senior Designer at KENZO
January 1, 2003 - January 1, 2011
Womenswear and Menswear collections.
Senior Designer at ANTONIO MARRAS
January 1, 2000 - January 1, 2014
Runway, pre-collections, Menswear and Accessories.
Fashion Director / Consultant Designer at Aspesi
October 1, 2019 - Present
Fashion director and consultant designer for women's wear collection and genderless collection (men's and women's top collection).
Creative Director / Consultant Designer at Mantù
October 1, 2018 - Present
Creative director consultant designer for Pre-collection and Main collection.
Top Designer / Consultant Designer at Tommy Hilfiger
January 1, 2015 - Present
Top designer consultant for Runway collection, Pre-collection, Gigi collection; Line up Illustrator for Zendaya collection; Line up illustrator for women's wear; Consultant designer for Tommy Hilfiger X Rossignol capsule F/W18/19; Consultant designer for Tommy Hilfiger Dee wardrobe.
Consultant Designer at Tod's
June 1, 2017 - January 1, 2018
Consultant designer for RTW women's wear; capsule shoes (men and women); Line up Illustrator for whole collection (men and women).
Founder / Creative Director at YENI BP s.r.l.
April 1, 2017 - Present
Set up creative consulting and design studio; founding member with Giovanni Perino.
Top Designer / Consultant at Twinset
October 1, 2014 - January 1, 2015
Top designer consultant for Pre-collection.
Senior Designer - Women’s Wear at Kenzo
October 1, 2003 - January 1, 2011
Senior designer for women’s wear (2003-2011).
Senior Designer - Men’s Wear at Kenzo
January 1, 2008 - January 1, 2011
Senior designer for men’s wear (2008-2011).
Senior Designer - Women’s Wear at Antonio Marras
November 1, 2000 - January 1, 2014
Senior designer for women's wear (2000-2014) for Runway and Pre-collection.
Senior Designer - Men’s Wear at Antonio Marras
January 1, 2003 - January 1, 2014
Senior designer for men's wear (2003-2008 / 2013-2014).
Senior Designer - Accessories at Antonio Marras
November 1, 2000 - January 1, 2014
Senior designer for accessories collection (shoes, bags, scarves, underwear).
Collaborator at Sartoria Teatrale GP11
August 1, 1999 - Present
Collaborator at Rome.
Intern at Sartoria Teatrale GP11
August 1, 1988 - Present
Internship at Rome.
Creative Director Consultant Designer at MANTÙ
January 1, 2018 - December 31, 2019
Shaped seasonal themes and directed design team.
Top Designer Consultant at TWINSET
January 1, 2014 - December 31, 2015
Pre-collection focus on feminine elegance.

Education

Degree in Costume Design at Academy of Costume and Fashion, Rome
January 11, 2030 - January 1, 1999
Italian Course for Foreigners (Advanced Proficiency) at University of Siena for Foreigners
January 11, 2030 - January 1, 1995
Fashion Design Graduation at Sang-Myung University, Seoul
January 11, 2030 - January 1, 1994
High School Diploma at Sang-Myung, Seoul
January 11, 2030 - January 1, 1989
Degree in Costume and Fashion at Academy of Costume and Fashion, Rome
January 11, 2030 - January 1, 1999
Italian Course at University of Siena for Foreigners
January 11, 2030 - January 1, 1995
Graduation in Fashion Design at Sang-Myung University, Seoul
January 11, 2030 - January 1, 1994
Classical High School Diploma at Sang-Myung, Seoul
January 11, 2030 - January 1, 1989
Degree in Costume and Fashion at Academy of Costume and Fashion, Rome
January 1, 1999 - January 1, 1999
Italian Course (Advanced Proficiency for Foreigners) at University of Siena for Foreigners
January 1, 1995 - January 1, 1995
Graduation in Fashion Design at Sang-Myung University, Seoul
January 1, 1994 - January 1, 1994
Degree at Academy of Costume and Fashion
June 1, 1999 - January 15, 2026
Graduation at Sang-Myung University, Faculty of Fashion Design
February 1, 1994 - January 15, 2026
Italian course at University Siena for foreigners
September 1, 1995 - January 15, 2026
3rd year registration at Academy of Costume and Fashion
September 1, 1996 - January 15, 2026
High School Diploma at Sang-Myung Classical High School, Seoul
February 1, 1989 - January 15, 2026
Degree in Costume and Fashion at Academy of Costume and Fashion, Rome
January 11, 2030 - January 1, 1999
Italian Course for Foreigners (advanced proficiency) at University of Siena for Foreigners
January 11, 2030 - January 1, 1995
Graduation in Fashion Design at Sang-Myung University, Seoul
January 11, 2030 - January 1, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Retail, Media & Entertainment, Professional Services, Other