Mert DELLAL

Led end-to-end digital marketing operations: data-driven optimization, A/B testing in Google Ads, SEO initiatives boosting organic traffic, and social media advertising growth. Implemented customer data platform integration, built automated segments, and launched omnichannel campaigns (email, SMS, push, social). Enhanced UX on product pages, improved add-to-cart rates, and achieved ROAS above 400% with a 10M TL annual ad budget. Drove influencer collaborations, email automation, and personalized campaigns; produced real-time KPI dashboards for management.

Lead the Digital Marketing Department, overseeing operations and process improvements. Achievements include a 50% increase in post-click conversion rates and a 35% reduction in CPC through data-driven optimization and Google Ads testing. Drove 120% organic traffic growth in six months via comprehensive SEO initiatives and expanded sales via social advertising by 80% with performance-focused targeting. Enhanced customer reactivation by 40% through remarketing, and boosted brand visibility with influencer collaborations, contributing to a 25% uplift in conversions. Implemented a CDP for customer segmentation and personalized workflows, built automated segments by purchasing behavior, and launched omnichannel campaigns (email, SMS, push, social) with personalized content. Designed behavior-triggered cart-abandonment campaigns, developed a 360° customer profile aggregating web, mobile, offline, and social data, and applied predictive analytics to identify churn risk for retention programs

Developed and managed performance marketing strategies aligned with KPI targets and built data-driven models for Digital Performance and Creative teams. Analyzed performance across Google Ads, Meta Ads, Amazon Ads, X (Twitter), and retargeting/display channels; coordinated with agencies and vendors to improve brand campaigns, traffic, and lead generation. Implemented SEO/SEM initiatives, conversion rate optimization, and A/B and multivariate testing, and planned website updates to drive traffic and leads. Led integration of email marketing tools (Mailchimp, SendGrid) with e-commerce and B2B channels and managed online brand campaigns across domestic and international marketplaces (Çiçeksepeti, HepsiBurada, Trendyol, n11, Amazon, Alibaba, eBay, Etsy). Oversaw ERP integration planning, payment partnerships, Google Shopping automation, push/SMS/email campaigns, and social media communications; produced regular performance reports for senior management.