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Hi, I’m Mert Dellal. I’m a data-driven digital marketer and e-commerce strategist with a track record of lifting conversions, traffic, and revenue through integrated omnichannel campaigns. I excel at turning data into action, optimizing SEO/SEM, automation, and CRM-driven personalization. In the past years I led campaigns across Turkey and Switzerland, collaborating with agencies and internal teams to deliver measurable results. I thrive in fast-paced environments and enjoy building holistic growth strategies that combine SEO, CRO, content marketing, and personalized messaging to engage the right customers at the right time.…Hi, I’m Mert Dellal. I’m a data-driven digital marketer and e-commerce strategist with a track record of lifting conversions, traffic, and revenue through integrated omnichannel campaigns. I excel at turning data into action, optimizing SEO/SEM, automation, and CRM-driven personalization. In the past years I led campaigns across Turkey and Switzerland, collaborating with agencies and internal teams to deliver measurable results. I thrive in fast-paced environments and enjoy building holistic growth strategies that combine SEO, CRO, content marketing, and personalized messaging to engage the right customers at the right time.

Mert DELLAL

Brand Designer, Graphic Designer, Web Designer, +7

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Hi, I’m Mert Dellal. I’m a data-driven digital marketer and e-commerce strategist with a track record of lifting conversions, traffic, and revenue through integrated omnichannel campaigns. I excel at turning data into action, optimizing SEO/SEM, automation, and CRM-driven personalization. In the past years I led campaigns across Turkey and Switzerland, collaborating with agencies and internal teams to deliver measurable results. I thrive in fast-paced environments and enjoy building holistic growth strategies that combine SEO, CRO, content marketing, and personalized messaging to engage the right customers at the right time.…Hi, I’m Mert Dellal. I’m a data-driven digital marketer and e-commerce strategist with a track record of lifting conversions, traffic, and revenue through integrated omnichannel campaigns. I excel at turning data into action, optimizing SEO/SEM, automation, and CRM-driven personalization. In the past years I led campaigns across Turkey and Switzerland, collaborating with agencies and internal teams to deliver measurable results. I thrive in fast-paced environments and enjoy building holistic growth strategies that combine SEO, CRO, content marketing, and personalized messaging to engage the right customers at the right time.

Available to hire

Hi, I’m Mert Dellal. I’m a data-driven digital marketer and e-commerce strategist with a track record of lifting conversions, traffic, and revenue through integrated omnichannel campaigns. I excel at turning data into action, optimizing SEO/SEM, automation, and CRM-driven personalization. In the past years I led campaigns across Turkey and Switzerland, collaborating with agencies and internal teams to deliver measurable results.

I thrive in fast-paced environments and enjoy building holistic growth strategies that combine SEO, CRO, content marketing, and personalized messaging to engage the right customers at the right time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Turkish

Fluent

English

Beginner

Work Experience

Digital Marketing Manager at Optima Metal Goods Industry and Foreign Trade Inc.

February 1, 2024 - October 31, 2025

Lead the Digital Marketing Department, overseeing operations and process improvements. Achievements include a 50% increase in post-click conversion rates and a 35% reduction in CPC through data-driven optimization and Google Ads testing. Drove 120% organic traffic growth in six months via comprehensive SEO initiatives and expanded sales via social advertising by 80% with performance-focused targeting. Enhanced customer reactivation by 40% through remarketing, and boosted brand visibility with influencer collaborations, contributing to a 25% uplift in conversions. Implemented a CDP for customer segmentation and personalized workflows, built automated segments by purchasing behavior, and launched omnichannel campaigns (email, SMS, push, social) with personalized content. Designed behavior-triggered cart-abandonment campaigns, developed a 360° customer profile aggregating web, mobile, offline, and social data, and applied predictive analytics to identify churn risk for retention programs

E-Commerce, B2B, and Digital Marketing Executive at Fabio Air Suspension Systems and Spare Parts Industry and Trade Inc.

November 1, 2023 - November 1, 2023

Developed and managed performance marketing strategies aligned with KPI targets and built data-driven models for Digital Performance and Creative teams. Analyzed performance across Google Ads, Meta Ads, Amazon Ads, X (Twitter), and retargeting/display channels; coordinated with agencies and vendors to improve brand campaigns, traffic, and lead generation. Implemented SEO/SEM initiatives, conversion rate optimization, and A/B and multivariate testing, and planned website updates to drive traffic and leads. Led integration of email marketing tools (Mailchimp, SendGrid) with e-commerce and B2B channels and managed online brand campaigns across domestic and international marketplaces (Çiçeksepeti, HepsiBurada, Trendyol, n11, Amazon, Alibaba, eBay, Etsy). Oversaw ERP integration planning, payment partnerships, Google Shopping automation, push/SMS/email campaigns, and social media communications; produced regular performance reports for senior management.

Information Technology Executive at Vector Automotive Trade Inc.

March 1, 2022 - March 1, 2022

Managed IT operations across Exchange, ERP/Logo systems, and cross-department reporting. Led website/e-commerce development with enhanced UI/UX and SEO, yielding a 35% traffic increase. Built a 150,000-record prospect database to support targeted B2B campaigns, increasing leads by 50%. Executed a Python-based facial mask detection project for IP cameras to boost workplace safety. Coordinated branding initiatives, social media advertising, and content creation, including Web 3.0 concepts for automotive shows; oversaw ISO certifications (9001, 14001, 22301, 27001, 37001, 45001) and trademark registrations. Directed corporate video production and brand communications across domestic and international markets.

Database Specialist – Internship at RADNET Teleradiology Health Informatics Industry and Trade Ltd.

September 1, 2018 - September 1, 2018

Designed logical data models to optimize database structure and support data management. Implemented security protocols to ensure data integrity and protection. Applied advanced database techniques (B-Tree indexing, clustering, fragmentation) to improve performance.

Back-End Web Developer at Arslantas Creative

June 1, 2016 - June 1, 2016

Developed back-end applications in PHP, integrating front-end code and ensuring seamless functionality across web projects. Built and improved admin panels to support brand guidelines and user experience.

Digital Marketing Manager - Digital Marketing Department Operations and Process Management at Optima Metal Goods Industry and Foreign Trade Inc.

February 1, 2024 - January 1, 2026

Led end-to-end digital marketing operations: data-driven optimization, A/B testing in Google Ads, SEO initiatives boosting organic traffic, and social media advertising growth. Implemented customer data platform integration, built automated segments, and launched omnichannel campaigns (email, SMS, push, social). Enhanced UX on product pages, improved add-to-cart rates, and achieved ROAS above 400% with a 10M TL annual ad budget. Drove influencer collaborations, email automation, and personalized campaigns; produced real-time KPI dashboards for management.

E-Commerce, B2B, and Digital Marketing Executive - Digital Marketing Operations and Process Management at Fabio Air Suspension Systems and Spare Parts Industry and Trade Inc.

March 1, 2022 - November 1, 2023

Directed e-commerce and digital marketing operations for B2B and consumer channels, developing data-driven performance strategies, managing partnerships with agencies, and optimizing SEO/SEM, email marketing, and social media campaigns. Oversaw ERP integration, marketplace operations (Turkey and international), Google Shopping automation, and push/email/SMS campaigns. Led brand communications, competitor analysis, and performance reporting to senior management.

Information Technology Executive - Information Technology Department Operations and Process Management at Vector Automotive Trade Inc.

March 1, 2020 - March 1, 2022

Led Information Technology Department operations, including Exchange management, CRM/ERP access, and data governance; steered website/e-commerce projects, SEO/PPC initiatives, and analytics. Created a 360° customer profile and implemented real-time data activation. Directed social media, graphic design, and brand management workstreams, including Web 3.0 concepts for events, 3D visuals, and ISO compliance activities.

Database Specialist – Internship - Information Technology Department at RADNET Teleradiology Health Informatics Industry and Trade Ltd.

May 1, 2018 - September 1, 2018

Designed and optimized logical data models, implemented security configurations, and improved data access performance using indexing and fragmentation strategies.

Back-End Web Developer - Software Department at Arslantas Creative

September 1, 2015 - June 1, 2016

Developed back-end applications in PHP, integrated front-end with server-side logic, and built admin panels.

E-Commerce, B2B, and Digital Marketing Executive at Fabio Air Suspension Systems and Spare Parts Industry and Trade Inc.

March 1, 2022 - November 30, 2023

Developed and managed performance marketing strategies aligned with KPI targets across e-commerce, B2B, and digital marketing operations. Established data-driven models for Digital Performance and Creative teams to leverage insights; analyzed performance metrics and implemented initiatives to improve performance ratios. Managed social media and community management across META, Google, X (Twitter), YouTube, LinkedIn, and others; increased online brand awareness and lead generation. Coordinated with agencies and vendors (PR, digital, media buying, etc.) and managed performance channels (Google Ads, META Ads, Amazon Ads, X Ads, Retargeting, Display). Conducted Google Analytics analysis and reporting to inform decisions; monitored SEO and PPC using Semrush; executed SEO/SEM projects including conversion optimization, A/B testing, and multivariate testing. Planned website updates and digital channels to drive traffic and generate leads; conducted competitive analysis and defined growth str

Information Technology Executive at Vector Automotive Trade Inc.

March 1, 2020 - March 31, 2022

Led IT operations and process management across CRM/ERP systems, including user authorization and reporting, website and e-commerce development, SEO improvements, and UI/UX enhancements. Built a database of 150,000 potential clients to enable targeted B2B campaigns; developed a Python-based computer vision project for IP cameras to enhance workplace safety; managed social media campaigns on LinkedIn, Facebook, and Instagram; oversaw analytics reporting and KPI tracking. Planned and executed Web 3.0 concepts for automotive trade shows (3D holograms/VR) and coordinated 3D drawings with R&D using SolidWorks and AutoCAD. Ensured ISO certifications and brand trademark registrations; directed corporate video production and prepared enterprise performance reports.

Back-End Web Developer at Arslantas Creative

September 1, 2015 - June 30, 2016

Developed back-end applications using PHP, ensuring robust, scalable server-side functionality. Integrated front-end code (HTML, CSS, JS) with back-end logic for seamless web projects. Designed and enhanced admin panels to optimize usability and brand consistency.