Led core front-end initiatives across eCommerce and marketing experiences, supporting revenue-driven campaigns for a $2B+ retail business. Architected and launched a modern PW A with Next.js and React, contributing to a notable uplift in digital earnings. Co-led the rollout of a custom headless CMS, collaborating across product, design, and engineering to enable future-proof content workflows. Built reusable, testable micro-frontend components to reduce tech debt and improve consistency across features. Partnered with marketing, QA, and backend engineers to ensure accessibility, performance, and production readiness. Enhanced GitHub Actions automation, improving test coverage and deployment confidence. Participated in roadmap planning, A/B testing, and triaging high-severity production issues across rotating squads.

Full-Stack Developer at BC Roof Inspections

September 20, 2022 - September 20, 2022

Redesigned and modernized the company’s website to improve UX and brand alignment. Created a custom WordPress template and navigation system to reflect business goals.

Front End Web Developer / Marketing Specialist at Goopter E-commerce Solutions

May 20, 2022 - May 20, 2022

Shipped multiple high-impact kiosk and web UI improvements to support restaurant partners. Migrated an existing React application into a desktop experience using Electron.js for in-store use. Ran UX audits and real-time iterations to support the U.S. market launch.