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I’m a marketing expert with a strong track record in B2B SaaS, CRM/automation & DemanGen. I excel at aligning marketing with sales, building scalable go-to-market programs, and driving measurable pipeline through multi-channel campaigns. I enjoy turning data into insights, leading cross-functional teams, and creating engaging experiences across websites, campaigns, and content. In hybrid and remote teams across CH, DE, and ES, I thrive on experimentation, clear KPI frameworks, and coaching colleagues to reach their full potential.…I’m a marketing expert with a strong track record in B2B SaaS, CRM/automation & DemanGen. I excel at aligning marketing with sales, building scalable go-to-market programs, and driving measurable pipeline through multi-channel campaigns. I enjoy turning data into insights, leading cross-functional teams, and creating engaging experiences across websites, campaigns, and content. In hybrid and remote teams across CH, DE, and ES, I thrive on experimentation, clear KPI frameworks, and coaching colleagues to reach their full potential.

Raffaela Züst

Marketing Automation Specialist, Content Strategist, SEO Expert, +7

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I’m a marketing expert with a strong track record in B2B SaaS, CRM/automation & DemanGen. I excel at aligning marketing with sales, building scalable go-to-market programs, and driving measurable pipeline through multi-channel campaigns. I enjoy turning data into insights, leading cross-functional teams, and creating engaging experiences across websites, campaigns, and content. In hybrid and remote teams across CH, DE, and ES, I thrive on experimentation, clear KPI frameworks, and coaching colleagues to reach their full potential.…I’m a marketing expert with a strong track record in B2B SaaS, CRM/automation & DemanGen. I excel at aligning marketing with sales, building scalable go-to-market programs, and driving measurable pipeline through multi-channel campaigns. I enjoy turning data into insights, leading cross-functional teams, and creating engaging experiences across websites, campaigns, and content. In hybrid and remote teams across CH, DE, and ES, I thrive on experimentation, clear KPI frameworks, and coaching colleagues to reach their full potential.

Available to hire

Lucerne, Switzerland

I’m a marketing expert with a strong track record in B2B SaaS, CRM/automation & DemanGen.

I excel at aligning marketing with sales, building scalable go-to-market programs, and driving measurable pipeline through multi-channel campaigns. I enjoy turning data into insights, leading cross-functional teams, and creating engaging experiences across websites, campaigns, and content.

In hybrid and remote teams across CH, DE, and ES, I thrive on experimentation, clear KPI frameworks, and coaching colleagues to reach their full potential.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Head of Marketing & Communications at Umbrella Solutions AG

July 1, 2023 - May 31, 2025

– Developed a B2B SaaS marketing & sales strategy (branding, positioning, target groups, buyer journeys). – Managed demand generation across LinkedIn, Google Ads, website & newsletter – focus on MQL→SQL conversion. – Rebuilt and optimized the company website (structure, content, SEO). – Optimized CRM & marketing automation – lead scoring, nurturing journeys, sales enablement. – Established KPI frameworks and performance measurement for funnel & campaign optimization. – Collaborated closely with sales and product, including feature testing. Tools: HubSpot, Active Campaign, Attio, Zapier, Webflow, Azure DevOps, Figma, Canva, Google Ads

Senior Digital Marketing Consultant at Zotter Media GmbH

June 1, 2022 - May 31, 2023

Developed digital strategies (personas, funnel, customer journey) for B2B clients. Managed website relaunch projects with SEO and content focus. Consulted on CRM & automation setups, optimized marketing flows. Implemented content and performance campaigns (SEO, SEA, social media, newsletters). Facilitated workshops on strategy, content marketing & social media. KPI tracking and funnel optimization. Tools: SEO, SEA, GA4, GTM, Sistrix, Hotjar, Semrush

Chief Marketing Officer at atwork Corporate AG (B2B SaaS HR Tech Start-up)

October 1, 2020 - March 31, 2022

Led the marketing & sales team across Switzerland, Spain and Germany. Developed and executed an integrated marketing & sales strategy with focus on demand generation, ABM and funnel optimization. Built and positioned the brand (branding concept, vision, mission, values). Introduced KPI frameworks and optimized performance across activities. Supported investor relations with reporting on goals, measures & team performance. Tools: Pipedrive, Autopilot, Webflow, LinkedIn Ads, Google Ads, GTM, GA4, AI-Tools, Canva

Data-Driven Marketing Specialist at ipt Innovation Process Technology (IT-Consulting)

September 1, 2018 - August 31, 2020

Managed the corporate website relaunch incl. content strategy (buyer personas, B2B buying center). Developed a tracking and scoring model to qualify leads for sales. Established KPI frameworks for campaigns & website performance. Implemented content strategies to drive lead generation. Executed digital ABM and funnel campaigns along the customer journey. Tools: Salesforce, Pardot, Django CMS, Wordpress, Hotjar, GA, Kanban

Marketing & Communications Manager at A&F Computersysteme AG (IT System Integrator)

April 1, 2014 - August 31, 2018

Managed corporate marketing communications incl. budget & projects. Led website relaunch with focus on inbound & content marketing. Introduced CRM & newsletter automation for targeted mailings. Designed and implemented online campaigns (social media, newsletters, SEM). Organized customer events, trade fairs & partner conferences. Tools: Drupal, MailChimp, Adobe Creative Cloud

Communications & Marketing Specialist at Scriptum GmbH (Communication Agency)

January 1, 2009 - April 30, 2014