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I’m Katherine Gablines, an Art Director and Marketer passionate about blending creativity, strategy, and the possibilities of AI. I’ve developed brand identities, launch campaigns, and visual directions for startups and collectible brands, turning ideas into stories that connect with people. As an advocate for innovation, I love exploring how technology and design can work together to make brands more human, purposeful, and inspiring.…I’m Katherine Gablines, an Art Director and Marketer passionate about blending creativity, strategy, and the possibilities of AI. I’ve developed brand identities, launch campaigns, and visual directions for startups and collectible brands, turning ideas into stories that connect with people. As an advocate for innovation, I love exploring how technology and design can work together to make brands more human, purposeful, and inspiring.

Katherine B. Gablines

Art Director, Graphic Designer, Brand Designer, +2

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I’m Katherine Gablines, an Art Director and Marketer passionate about blending creativity, strategy, and the possibilities of AI. I’ve developed brand identities, launch campaigns, and visual directions for startups and collectible brands, turning ideas into stories that connect with people. As an advocate for innovation, I love exploring how technology and design can work together to make brands more human, purposeful, and inspiring.…I’m Katherine Gablines, an Art Director and Marketer passionate about blending creativity, strategy, and the possibilities of AI. I’ve developed brand identities, launch campaigns, and visual directions for startups and collectible brands, turning ideas into stories that connect with people. As an advocate for innovation, I love exploring how technology and design can work together to make brands more human, purposeful, and inspiring.

Available to hire

I’m Katherine Gablines, an Art Director and Marketer passionate about blending creativity, strategy, and the possibilities of AI. I’ve developed brand identities, launch campaigns, and visual directions for startups and collectible brands, turning ideas into stories that connect with people. As an advocate for innovation, I love exploring how technology and design can work together to make brands more human, purposeful, and inspiring.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Chief Executive Office & Co-Founder at HydroPro Innovations Inc.

June 1, 2025 - June 1, 2025

Founded student-led sustainability venture under De La Salle University; led team collaboration and product design; spearheaded operations and customer engagement strategies; attracted 1,759 social media followers and 2,281 unique website visits; directed 25 community outreach initiatives aligned with CSR objectives; generated ₱291,478.5 in net sales with over 409 units sold; delivered 112% ROI within 10 months from an initial ₱75,000 capital investment; achieved 1,290% increase in Meta platform followers through data-driven content strategies.

Management Trainee at Cognitif, Inc.

June 1, 2025 - June 1, 2025

Designed and launched 5 branded websites and marketing assets for company subsidiaries; conducted market research identifying 3 new customer segments; implemented process improvements reducing content turnaround time by 25%; boosted website organic traffic to 78% using targeted SEO; drove 7,700% growth in followers and 1,400+ growth in messaging contacts via Meta campaigns; achieved 100% inquiry response rate by integrating chatbots on social and web platforms; generated 2,438+ marketing-qualified leads Jan–Apr 2025; collaborated with sales to convert 30% of warm leads into exploratory calls and demos; conducted 100+ partner outreach calls and emails, resulting in 18 new business conversations; coordinated with 10+ external partners to align messaging across digital press and campaigns.

Art Director & Marketer at Anotoys Collectibles

May 1, 2025 - November 4, 2025

Designed 9+ product visuals across 3 collectible tiers, guided manufacturing and packaging specs; developed 60+ marketing assets for social media, app store, and launch campaigns; built a unified brand identity across product, digital, and physical channels; led a 3-month marketing launch plan with content calendars and video storyboards; delivered weekly creative outputs ahead of KPIs, enabling faster production and extended contract; produced visual dashboards and reports for campaign tracking and executive reviews.

Remote Social Media Marketing Manager at Skin Habit

December 1, 2023 - December 1, 2023

Created engaging content aligned with brand voice and messaging; developed and executed marketing strategies to boost online sales; managed order tracking spreadsheets and responded to customer queries; amplified Meta platform follower growth by 1,290% through curated campaigns and brand voice consistency.