McArthur Glen Outlet Summer of Sport Campaign

Let the Games Begin

In summer 2024, McArthur Glen launched its nationwide ‘Summer of Sport’ campaign—transforming outlet centres across the UK into vibrant, Olympic-inspired playgrounds for families. From York to Swindon, each location featured interactive games designed to get kids moving and families involved.

I was responsible for developing the overarching visual identity for the campaign—creating a playful and energetic graphic style that aligned with McArthurGlen’s brand guidelines. Working closely with our product designers, I adapted the visuals to suit a wide range of mediums—from vinyl to fabric prints and painted installations—ensuring every game station felt cohesive, engaging, and full of energy.

The final result was a bold, unified aesthetic that tied the campaign together across all UK outlets—bringing colour, joy, and Olympic spirit to the retail space, and encouraging participation at every turn. #graphicdesigner #branding #illustrator #designer #retaildesign #brandidentity