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I'm a strategic leader with over a decade of global experience driving growth, transformation, and innovation across private equity, financial services, healthcare, and technology. I excel at turning high-level strategy into actionable initiatives, leading cross-functional teams, and delivering measurable outcomes in complex, matrixed environments. I thrive in advisory and leadership roles, shaping go-to-market plans, operating models, and performance frameworks that unlock value for clients and organizations. I’m passionate about continuous improvement, data-led decision making, and building high-performing teams that sustain growth and adaptability.…I'm a strategic leader with over a decade of global experience driving growth, transformation, and innovation across private equity, financial services, healthcare, and technology. I excel at turning high-level strategy into actionable initiatives, leading cross-functional teams, and delivering measurable outcomes in complex, matrixed environments. I thrive in advisory and leadership roles, shaping go-to-market plans, operating models, and performance frameworks that unlock value for clients and organizations. I’m passionate about continuous improvement, data-led decision making, and building high-performing teams that sustain growth and adaptability.

Mark Macfarlane

Project Manager, Marketing Strategist, Creative Director, +6

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I'm a strategic leader with over a decade of global experience driving growth, transformation, and innovation across private equity, financial services, healthcare, and technology. I excel at turning high-level strategy into actionable initiatives, leading cross-functional teams, and delivering measurable outcomes in complex, matrixed environments. I thrive in advisory and leadership roles, shaping go-to-market plans, operating models, and performance frameworks that unlock value for clients and organizations. I’m passionate about continuous improvement, data-led decision making, and building high-performing teams that sustain growth and adaptability.…I'm a strategic leader with over a decade of global experience driving growth, transformation, and innovation across private equity, financial services, healthcare, and technology. I excel at turning high-level strategy into actionable initiatives, leading cross-functional teams, and delivering measurable outcomes in complex, matrixed environments. I thrive in advisory and leadership roles, shaping go-to-market plans, operating models, and performance frameworks that unlock value for clients and organizations. I’m passionate about continuous improvement, data-led decision making, and building high-performing teams that sustain growth and adaptability.

Available to hire

I’m a strategic leader with over a decade of global experience driving growth, transformation, and innovation across private equity, financial services, healthcare, and technology. I excel at turning high-level strategy into actionable initiatives, leading cross-functional teams, and delivering measurable outcomes in complex, matrixed environments.

I thrive in advisory and leadership roles, shaping go-to-market plans, operating models, and performance frameworks that unlock value for clients and organizations. I’m passionate about continuous improvement, data-led decision making, and building high-performing teams that sustain growth and adaptability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

COO and Chief Strategy Officer at Primera Plus (Family Office converted to PE fund ~$350M AUM)

April 1, 2024 - April 1, 2024

Led fund strategy, governance, investment thesis development, market research, and underwriting; designed operating procedures, KPI/OKR systems, and a PMO; executed short- and long-term initiatives to drive revenue growth and profitability.

Principal at Independent / Freelance Strategy Consulting

September 1, 2019 - September 1, 2019

Provided market research, GTM strategy, market analysis, and investment theses; supported financial modeling and target identification for growth and M&A initiatives across clients.

Director, Strategy & Planning (BU Owner) at LifeLabs

August 1, 2018 - August 1, 2018

Led business unit strategy and P&L management; drove revenue growth and profitability; managed external stakeholders (associations, regulators, academia) and advanced strategic initiatives.

Associate Principal – Strategy and Operations at BottomLine Group (Management Consulting) (now Optimus SBR)

December 1, 2016 - December 1, 2016

Led strategy and operating model design across multiple projects; served as key client contact, supported business development, and mentored team members.

Senior Engagement Manager – Strategy and Operations at VSolutions (Management Consulting) / Johannesburg, RSA

July 1, 2015 - July 1, 2015

Led strategy development and operational improvements across financial services, government, and industrials; launched new offerings addressing market pricing biases and growth.

CEO/Co-Founder at NamPellet

June 1, 2013 - June 1, 2013

Co-founded biomass producer; led a project supplying ~220kT/year to EU utilities; developed business model, partnerships, and scale strategy.

Associate – Strategy and Operations at McKinsey & Co.

February 1, 2012 - February 1, 2012

Strategy and operations consulting across multiple industries; developed problem-solving frameworks and client engagement skills.