Alex Beygi

Led back end engineering for Osdire.com, iCopify’s freelancer marketplace, guiding delivery of core platform capabilities and day-to-day technical direction for the back end team. Directed architectural and technical decision-making while establishing scalable back end best practices. Reviewed, optimised, and refactored code to ensure high performance, scalability, and maintainability. Designed and delivered core platform features, including an admin dashboard that improved internal operations and supported business-critical workflows.

Designed and delivered scalable features using Next.js and PHP/Laravel for high-traffic e-commerce platforms such as Poster Store and Desenio. Enhanced CMS workflows and product management processes to support faster content delivery. Strengthened performance optimisation and maintainability to enable scalable business growth.

Worked as a Frontend Developer for international fashion brands including COS, Monki, and ARKET. Developed high quality, maintainable frontend code across multiple brands. Implemented A/B testing to improve user experience and conversion performance. Primary contributor to H&M's MyAccount section, ensuring seamless order flows, user data handling, and consignment tracking.