I’m Haylea, a Creative Director and brand designer living in Thailand and working with clients across Australia and the world.

About

I’m Haylea, a Creative Director and brand designer living in Thailand and working with clients across Australia and the world. I specialise in building scalable, strategic brands that are flexible, future-ready, and rooted in clear, intentional design.

After leaving the 9–5 agency world, I rebuilt my practice around adaptability and human connection—a philosophy that shapes every brand I create. With eight years of experience across branding, art direction, illustration, photography, and textile patterns, I help businesses in fashion, wellness, property, and lifestyle develop identities that stand out and grow with them.

If you’re looking for a brand built on strong foundations and designed to evolve, I’d love to collaborate.

  • Joined November 2025

Industry experience

  • Other

Projects · 1

Humid Studio Portfolio spanning across branding, textile surface design to illustration from abroad sector of industries. portfolio branding illustration graphicdesigner patterndesign

  • Designer

Work experience· 5 roles

Creative Director & Founder · Humid StudioNov 2025 – Present · 1 yr 1 mo
Creative Director & Founder · Humid StudioDec 2023 – Present · 3 yrs

Humid Studio is a creative agency built on the belief that scalable brands empower growth mindsets. As Creative Director and Founder, I lead with a focus on clarity, strategy, and aesthetics,; crafting flexible, future-ready brands that grow alongside the people and businesses behind them. Our services span full brand identity development, graphic design, and art direction, supported by custom illustration and textile pattern design that bring depth, personality, and originality to every project. Humid Studio exists to create thoughtful, lifestyle-friendly brands that evolve with purpose, connect authentically, and look damn good doing it.

Senior Designer · PHNXSep 2021 – Jan 2023 · 1 yr 5 mos

PHNX is known for its minimal wordmark logos and branding. Working in a small team made up of designers, videographers and copywriters; we’re given the opportunity to manage our own projects and work directly with the client in a collaborative process. My role at PHNX is almost exclusively in branding – designing wordmarks customised from pre-existing typefaces, or creating custom wordmarks from scratch. I’m involved throughout the duration of the project, from the initial meeting, through to project completion. I work with, and mentor, a junior copywriter and designer on most projects; helping them flesh out chosen concepts across collateral and websites, and keeping a consistent tone-of-voice and messaging across all branding.

Creative Producer · LionhouseNov 2020 – Sep 2021 · 11 mos
Creative Content Producer · SuperdreamSep 2016 – Nov 2025 · 9 yrs 3 mos

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