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Hi, I’m Tanusri Podder, a growth marketer and paid media specialist with 4.5+ years of experience building and scaling paid acquisition systems across the US, UK, UAE, Canada, and India. I design data-driven, end-to-end funnels for high-ticket education products, optimize creative messaging, and own measurement and optimization cycles to maximize ROI. I’ve led remote, end-to-end paid acquisition for EdTech and international education programs, built conversion-focused funnels, and earned certifications in Google Ads, Microsoft Ads, Data Analytics, and Neuromarketing. I’m passionate about driving sustainable growth through experimentation, audience insights, and disciplined optimization.…Hi, I’m Tanusri Podder, a growth marketer and paid media specialist with 4.5+ years of experience building and scaling paid acquisition systems across the US, UK, UAE, Canada, and India. I design data-driven, end-to-end funnels for high-ticket education products, optimize creative messaging, and own measurement and optimization cycles to maximize ROI. I’ve led remote, end-to-end paid acquisition for EdTech and international education programs, built conversion-focused funnels, and earned certifications in Google Ads, Microsoft Ads, Data Analytics, and Neuromarketing. I’m passionate about driving sustainable growth through experimentation, audience insights, and disciplined optimization.

Tanusri Podder

Growth Marketer, Performance Marketer, Media Coordinator, +5

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Hi, I’m Tanusri Podder, a growth marketer and paid media specialist with 4.5+ years of experience building and scaling paid acquisition systems across the US, UK, UAE, Canada, and India. I design data-driven, end-to-end funnels for high-ticket education products, optimize creative messaging, and own measurement and optimization cycles to maximize ROI. I’ve led remote, end-to-end paid acquisition for EdTech and international education programs, built conversion-focused funnels, and earned certifications in Google Ads, Microsoft Ads, Data Analytics, and Neuromarketing. I’m passionate about driving sustainable growth through experimentation, audience insights, and disciplined optimization.…Hi, I’m Tanusri Podder, a growth marketer and paid media specialist with 4.5+ years of experience building and scaling paid acquisition systems across the US, UK, UAE, Canada, and India. I design data-driven, end-to-end funnels for high-ticket education products, optimize creative messaging, and own measurement and optimization cycles to maximize ROI. I’ve led remote, end-to-end paid acquisition for EdTech and international education programs, built conversion-focused funnels, and earned certifications in Google Ads, Microsoft Ads, Data Analytics, and Neuromarketing. I’m passionate about driving sustainable growth through experimentation, audience insights, and disciplined optimization.

Available to hire

Hi, I’m Tanusri Podder, a growth marketer and paid media specialist with 4.5+ years of experience building and scaling paid acquisition systems across the US, UK, UAE, Canada, and India. I design data-driven, end-to-end funnels for high-ticket education products, optimize creative messaging, and own measurement and optimization cycles to maximize ROI.

I’ve led remote, end-to-end paid acquisition for EdTech and international education programs, built conversion-focused funnels, and earned certifications in Google Ads, Microsoft Ads, Data Analytics, and Neuromarketing. I’m passionate about driving sustainable growth through experimentation, audience insights, and disciplined optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Growth Marketer & Performance Marketing Lead

November 1, 2022 - Present

Managed full-funnel Meta Ads campaigns across 5 international markets (US, UK, UAE, India, Canada) with a ₹40K+ monthly ad budget, generating 1.4M+ impressions and 500+ qualified leads through video and carousel campaigns. Improved CPL through structured creative testing, audience segmentation, and retargeting strategy. Launched Google Ads (Search & Display) to support new program launches and drive inbound pipeline. Implemented Meta Pixel, GA4, and Google Tag Manager to build accurate conversion tracking. Ran A/B tests on ad creatives, copy, and CTAs to identify top-performing combinations and scale winners. Created customer testimonial videos using Riverside and Vidyo.ai, repurposing content into high-converting ad creatives. Produced education reels and carousels and webinar funnels; designed landing page assets; built automated email nurturing sequences using Mailchimp and GMass to move cold leads through the funnel to booked consultations. Designed lead magnets and webinar funne

Digital Marketing Strategist at Milan Global

August 1, 2022 - April 1, 2023

Led digital marketing strategy and SEO campaigns for international education programs targeting US markets. Managed lead generation initiatives through keyword research, content planning, and funnel development. Developed marketing assets and funnel structures to support US-market student acquisition. Conducted audience profiling, campaign research, and performance reporting to inform strategy.

Growth Marketer & Performance Marketing Lead at Ed Tech - International College Prep

November 1, 2022 - Present

Remote end-to-end paid acquisition across Meta Ads and Google Ads for US, UK, UAE, Canada, and India. Built and managed a high-ticket education funnel (ads → lead capture → nurture → sales call → conversion). Implemented continuous creative testing and audience segmentation to optimize ROAS; reduced CPC via A/B testing and messaging optimization. Established measurement via GA4, GTM, and Meta Pixel; launched webinar funnels and automated nurture programs. Scaled campaigns to ₹1.5L ad spends targeting ₹56L+ revenue in 90 days, delivering 500+ qualified leads and 1.4M+ impressions across markets.

Lead SEO & Paid Acquisition Strategist at Milan Global (International Education)

August 1, 2022 - April 30, 2023

Remote lead SEO and paid acquisition strategy for Harvard Alumni programs. Built and optimized conversion funnels; executed Meta & Google Ads campaigns focusing on lead capture and conversions; created landing pages and conversion tracking; drove improvements in ROI and conversions across US, UK, India, and other markets.