Fuelled by strong coffee and a passion for exceptional creativity, I’m an experienced, award-winning creative director and integrated designer who has worked with a diverse range of clients and renowned brands — including the UK & UAE governments, BlackRock, the Royal Air Force, BBC TV Licence, Volkswagen, Disney, Procter & Gamble, IKEA, Amazon Books, and Macmillan Cancer Support, among many others. In 2025 I founded Gem Studio in London to lead bold, cohesive design across branding, digital experiences, and live events for clients around the world.…

Gemma Zhang

Fuelled by strong coffee and a passion for exceptional creativity, I’m an experienced, award-winning creative director and integrated designer who has worked with a diverse range of clients and renowned brands — including the UK & UAE governments, BlackRock, the Royal Air Force, BBC TV Licence, Volkswagen, Disney, Procter & Gamble, IKEA, Amazon Books, and Macmillan Cancer Support, among many others. In 2025 I founded Gem Studio in London to lead bold, cohesive design across branding, digital experiences, and live events for clients around the world.…

Available to hire

Fuelled by strong coffee and a passion for exceptional creativity, I’m an experienced, award-winning creative director and integrated designer who has worked with a diverse range of clients and renowned brands — including the UK & UAE governments, BlackRock, the Royal Air Force, BBC TV Licence, Volkswagen, Disney, Procter & Gamble, IKEA, Amazon Books, and Macmillan Cancer Support, among many others.

In 2025 I founded Gem Studio in London to lead bold, cohesive design across branding, digital experiences, and live events for clients around the world.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Founder and Creative Director at Gem Studio
May 1, 2025 - November 10, 2025
Founded and leads creative direction and integrated design services for clients in London.
Vice President at BlackRock Plc
April 30, 2025 - April 30, 2025
Senior creative leadership delivering branding and digital design across investment management teams.
Senior Creative Designer at Preqin Ltd
February 28, 2025 - February 28, 2025
Led creative design across marketing, branding and digital assets for an asset management software company.
Integrated Digital Designer at Freelance / Various Clients
January 31, 2024 - January 31, 2024
Integrated digital designer for clients in advertising, branding, asset management and investment.
Integrated Digital Designer at Proximity Ltd
September 30, 2020 - September 30, 2020
Integrated digital designer delivering branding and digital design across campaigns.
Digital Designer at Ayima Ltd
June 30, 2018 - June 30, 2018
Digital designer delivering design across marketing and digital projects.
Freelance Designer at Various Clients
February 28, 2017 - February 28, 2017
Worked with clients in experiential marketing, architecture and advertising.
PA & Graphic Designer at China Design Centre Ltd
September 30, 2015 - September 30, 2015
Provided PA and graphic design support for design centre.
Artworker at Exclusively Bespoke Ltd
February 28, 2015 - February 28, 2015
Artwork for bespoke projects.

Education

BA (Hons) Graphic Design at Nottingham Trent University
January 1, 2011 - January 1, 2014
National Diploma (Distinction) at Grimsby Institute of Art & Design
January 1, 2009 - January 1, 2011
GCSEs at Tollbar Academy
January 1, 2005 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Financial Services, Media & Entertainment, Software & Internet, Professional Services