Editorial Illustrations for UCWaves

I created a series of 2D editorial illustrations for UCWaves to support their communication on X (Twitter).
My role was to design friendly, expressive mascot characters inspired by the U.S. and Canadian flags, and to translate their messages into clear, engaging visuals.

The illustrations were made to:

strengthen the brand’s visual identity,

make complex topics easier to understand,

capture attention quickly in the social media feed,

keep a consistent and recognizable art direction across posts.

This project combines 2D illustration, character design, and digital communication. #illustrator