Digital Marketing Specialist with 10+ years of experience designing and executing high-impact social media campaigns, content strategies, and growth initiatives for brands in Europe and LATAM. I combine creative storytelling with data-driven decision making to deliver measurable results across Instagram, Facebook, and paid digital channels. As a fitness enthusiast myself — with regular CrossFit, running, and strength training — I understand the mindset, motivations, and behavior of the fitness audience. This allows me to create content that genuinely connects with potential clients and drives engagement and conversions. I have worked with international companies and studios, developing targeted marketing plans, optimizing brand presence, and providing clear performance reports with actionable insights. I’m highly organized, adaptable, and deliver fast, high-quality work in project-based and remote environments. My focus is always the same: strategic execution, strong communication, and results you can see.

Fiorella Carranza Martinez

Digital Marketing Specialist with 10+ years of experience designing and executing high-impact social media campaigns, content strategies, and growth initiatives for brands in Europe and LATAM. I combine creative storytelling with data-driven decision making to deliver measurable results across Instagram, Facebook, and paid digital channels. As a fitness enthusiast myself — with regular CrossFit, running, and strength training — I understand the mindset, motivations, and behavior of the fitness audience. This allows me to create content that genuinely connects with potential clients and drives engagement and conversions. I have worked with international companies and studios, developing targeted marketing plans, optimizing brand presence, and providing clear performance reports with actionable insights. I’m highly organized, adaptable, and deliver fast, high-quality work in project-based and remote environments. My focus is always the same: strategic execution, strong communication, and results you can see.

Available to hire

Digital Marketing Specialist with 10+ years of experience designing and executing high-impact social media campaigns, content strategies, and growth initiatives for brands in Europe and LATAM. I combine creative storytelling with data-driven decision making to deliver measurable results across Instagram, Facebook, and paid digital channels.

As a fitness enthusiast myself — with regular CrossFit, running, and strength training — I understand the mindset, motivations, and behavior of the fitness audience. This allows me to create content that genuinely connects with potential clients and drives engagement and conversions.

I have worked with international companies and studios, developing targeted marketing plans, optimizing brand presence, and providing clear performance reports with actionable insights. I’m highly organized, adaptable, and deliver fast, high-quality work in project-based and remote environments.

My focus is always the same: strategic execution, strong communication, and results you can see.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced

Work Experience

Hybrid Digital Project Manager at Big Serval España
January 31, 2024 - January 31, 2024
Directed large-scale digital projects, coordinating design, development, and content teams. Created digital strategies for clients across multiple industries, achieving up to +80% engagement and +50% conversion growth. Implemented remote workflows for international teams, optimizing collaboration and delivery processes. Developed and executed SEO and SEM strategies that positioned brands in Google's top search results. Led business expansion into new markets across Latin America and Europe.
Digital Marketing Manager at Project Factory
March 1, 2024 - November 13, 2025
Led digital marketing programs, managing multiple strategic initiatives in parallel to achieve business and growth objectives. Analyzed markets and trends to identify opportunities for expansion, positioning, and product adoption. Designed and implemented action plans with clear KPIs, optimizing tracking and reporting processes. Directed web and app development and optimization projects, coordinating UX/UI design and development teams. Planned and executed product launches, ensuring go-to-market strategies and growth in new markets. Optimized funnels and multichannel campaigns (Meta Ads, Google Ads), improving CTR and reducing CPA by 25%, with direct impact on ROAS. Implemented remote workflows for international teams, optimizing collaboration and delivery processes.

Education

Master's in Digital Transformation at EAE Business School
October 1, 2024 - April 1, 2025
Master's in Project Management at EAE Business School
April 1, 2021 - June 1, 2022
Bachelor's Degree in Corporate Communication & Image at Universidad Peruana de Ciencias Aplicadas (UPC)
March 1, 2010 - December 1, 2015

Qualifications

Google Ads Certification
January 1, 2024 - November 13, 2025
Meta Blueprint Certification
January 1, 2024 - November 13, 2025
HubSpot Inbound Marketing Certification
January 1, 2023 - November 13, 2025
Advanced SEO - SEMrush Academy
January 1, 2023 - November 13, 2025

Industry Experience

Education, Software & Internet, Gaming, Financial Services, Media & Entertainment, Professional Services