Talent Acquisition Partner at Sky TV New Zealand

Talent Acquisition Partner across New Zealand and Australia for a broadcasting & entertainment company; led recruitment across corporate, creative, tech, and commercial functions; contributed to employer branding and inclusive hiring initiatives.

Founder & Owner at SheBuilt Online

I help coaches, creators, and small business owners turn their ideas into strategic content that actually moves the needle – not just “gets engagement.” My work sits at the intersection of storytelling, sales psychology, and social media. I specialise in building content ecosystems that attract the right people, nurture them with value, and convert them into paying clients through smart, intentional content. On the content side, I create and support: • Short-form video concepts & scripts (Reels, TikTok, Shorts) • Hook-first scripts that hold attention past the first 3 seconds • Storytelling-based content that builds emotional connection and trust • Educational, authority-building content that positions clients as experts • Captions, CTAs, and DM prompts that drive real conversations and leads On the strategy side, I work with clients to: • Clarify their niche, core message, and brand voice • Design simple, effective content strategies tailored to their goals • Map content to the buyer journey (awareness → trust → conversion) • Audit existing content and profiles to improve clarity and conversion • Plan launches, campaigns, and content series that support their offers I’m hands-on, detail-oriented, and focused on making content both good to watch and profitable to post. Whether you need someone to own your content strategy or support with high-impact scripts and ideas, I bring structure, creativity, and a clear focus on results.

Senior Recruitment Consultant & Digital Recruitment Lead at The Pond Recruitment

Managed 360-degree recruitment across 24+ corporate/agency clients, providing strategic advice on freelance and permanent hiring needs; led end-to-end recruitment processes, including writing ads, screening, interviewing, and onboarding. Focused on Digital & Tech recruitment, hiring UX/UI designers, developers, product managers/owners, and software engineers; developed sourcing plans including headhunting and candidate career coaching.

Founder / Owner at Select Sundays

Eco-friendly, made-to-order leisure e-commerce brand based in New Zealand. Built branding, unique value proposition, and marketing strategy; established community and influencer partnerships; led digital marketing and brand storytelling; managed operations to grow a sustainable slow-fashion business.