Hi! My name is Jaclyn, and I’m a Design Manager with thirteen years of experience in fast-paced, high-volume in-house and small studio environments. I specialize in building and maintaining strong, scalable brand systems; bringing clarity, consistency, and thoughtful execution to complex creative challenges. Throughout my career, I’ve partnered closely with marketing, social, communications, and leadership teams to deliver cohesive design solutions across print, digital, and social platforms. I thrive in problem-solving scenarios, doing whatever it takes to create elegant, functional, and enduring design work while balancing efficiency and brand integrity. In 2019, my work received the Graphic Design USA, American In-House Design Award for branding and identity for Live! by Loews Hotels. In 2021, our team was awarded the In-house Creativity Award Gold Winner for B2B Publication Design for Goodwin’s 2020 Fintech Survey. In 2023, our team won an AVA Digital Platinum Award for the redesign of Goodwin’s website. I have a passion for organization, creating clarity from chaos, a sharp eye for detail, and a love for ampersands.

Jaclyn Deihl

Hi! My name is Jaclyn, and I’m a Design Manager with thirteen years of experience in fast-paced, high-volume in-house and small studio environments. I specialize in building and maintaining strong, scalable brand systems; bringing clarity, consistency, and thoughtful execution to complex creative challenges. Throughout my career, I’ve partnered closely with marketing, social, communications, and leadership teams to deliver cohesive design solutions across print, digital, and social platforms. I thrive in problem-solving scenarios, doing whatever it takes to create elegant, functional, and enduring design work while balancing efficiency and brand integrity. In 2019, my work received the Graphic Design USA, American In-House Design Award for branding and identity for Live! by Loews Hotels. In 2021, our team was awarded the In-house Creativity Award Gold Winner for B2B Publication Design for Goodwin’s 2020 Fintech Survey. In 2023, our team won an AVA Digital Platinum Award for the redesign of Goodwin’s website. I have a passion for organization, creating clarity from chaos, a sharp eye for detail, and a love for ampersands.

Available to hire

Hi! My name is Jaclyn, and I’m a Design Manager with thirteen years of experience in fast-paced, high-volume in-house and small studio environments. I specialize in building and maintaining strong, scalable brand systems; bringing clarity, consistency, and thoughtful execution to complex creative challenges.

Throughout my career, I’ve partnered closely with marketing, social, communications, and leadership teams to deliver cohesive design solutions across print, digital, and social platforms. I thrive in problem-solving scenarios, doing whatever it takes to create elegant, functional, and enduring design work while balancing efficiency and brand integrity.

In 2019, my work received the Graphic Design USA, American In-House Design Award for branding and identity for Live! by Loews Hotels. In 2021, our team was awarded the In-house Creativity Award Gold Winner for B2B Publication Design for Goodwin’s 2020 Fintech Survey. In 2023, our team won an AVA Digital Platinum Award for the redesign of Goodwin’s website.

I have a passion for organization, creating clarity from chaos, a sharp eye for detail, and a love for ampersands.

See more

Work Experience

Experience Design Manager, Brand at Goodwin Law
August 1, 2025 - August 1, 2025
Lead design execution and brand stewardship for a global, top-ranked law firm, driving consistency across 200+ campaigns, collateral pieces, and digital assets. Partner with the Creative Director and cross-functional teams to extend brand refresh across internal and external channels. Design sub-brands, event identities, and campaign visuals under the master brand system. Manage and mentor junior designer, co-op, and offshore production teams; serve as primary brand resource across departments to ensure guidelines are understood, adopted, and scaled firm-wide.
Integrated (Senior) Designer at Goodwin Law
September 1, 2022 - September 1, 2022
Co-led complete brand refresh, auditing and redesigning firm collateral for a lighter, cleaner, modern identity. Collaborated with marketing, social, multimedia, and communications teams to create high-impact internal and external initiatives from concept to completion. Designed 15+ sub-brands for events, firm initiatives, and client pitches, all within master brand guidelines. Provided art direction to junior designer and production team, coaching on design refinement, client tailoring, and campaign concepting.
Senior Designer at Loews Hotels & Co
September 1, 2020 - September 1, 2020
Led design for high-volume, fast-paced in-house studio, delivering luxury hospitality collateral for 25+ properties. Directed evolution and rollout of new corporate brand and Live! by Loews identity; winner of the 2019 Graphic Design USA American InHouse Design Award. Partnered with leadership to develop brand programs from concept to rollout across all properties. Co-created IOS/Web app for national sales team, unifying brand presence across regions; managed redesign and rollout for first three hotels. Mentored junior and mid-level designers, elevating design craft and brand alignment across team output.
Junior Designer at Florio Design
June 1, 2015 - June 1, 2015
Designed layouts, exhibition collateral, and marketing materials for multiple clients, including Lincoln Square BID and the Museum of Art and Design. Managed design and coding for all email campaigns, newsletters, and press releases for the Museum of Arts and Design and ads for The Store at MAD. Led design and UX updates for large lighting design studio’s website, streamlining user experience and reducing outsourced costs. Retouched and prepped imagery for both print and digital deliverables.
Freelance Designer at Aman New York
January 1, 2022 - January 1, 2022
Branding and marketing collateral (freelance); delivered branding and marketing materials to support Aman New York campaigns.
Freelance Designer at Florio Design
January 1, 2024 - January 1, 2024
Ongoing design and digital projects for multiple clients, maintaining brand consistency and craft.
Freelance Designer at Library of American Landscape History (LALH)
January 1, 2019 - January 1, 2019
Print, web and social updates; updated visuals and content across platforms.
Freelance Designer at Friends of Alexander Deihl
January 1, 2012 - November 16, 2025
Logo, branding, and collateral for personal project and campaigns.

Education

BA, Visual Arts: Graphic Design at Fordham University
January 1, 2010 - January 1, 2012
BFA, Fine Art & Art History at West Chester University
January 1, 2004 - January 1, 2008
Study Abroad at Art of Florence, Italy
May 1, 2006 - May 1, 2006
Leadership + Project Management at Leading Loews+ & FranklinCovey
January 1, 2019 - January 1, 2020

Qualifications

Leadership + Project Management
January 1, 2019 - January 1, 2020

Industry Experience

Professional Services, Media & Entertainment, Travel & Hospitality