Zayar Kaungmyat

Digital & Campaign Achievements: Executed 20+ annual digital-first marketing campaigns, driving brand visibility, user acquisition, and engagement through 360° strategies across social, digital, ATL, and on-ground channels. Managed multi-million annual digital media budgets, ensuring 100% budget compliance while optimizing spend to improve campaign efficiency and ROI. Designed KPI dashboards to track CTR, CVR, CPA, reach, frequency, and campaign performance, enabling real-time digital optimization. Led cross-functional collaboration with Product, Sales & 10+ agencies to deliver high-impact digital initiatives, increasing campaign performance and user engagement.

Directed more than 30+ strategic digital partnerships to increase brand engagement and online visibility. Executed 10+ co-branded digital campaigns, delivering quarterly acquisition targets and measurable online growth. Coordinated cross-functional teams to deliver integrated digital and offline campaigns on time and within scope. Strengthened partner performance through KPI tracking and monthly digital reporting.

Led GTM strategies for major feature launches and digital products, covering planning, creative development, paid media, CRM, and in-app channels. Managed high-volume in-app funnels (banners, push notifications, segmentation), improving activation, retention, and usage through personalized messaging. Executed 360 degree campaigns across SEO/SEM, Meta Ads, digital banners, influencer, and social media, driving sustained growth in acquisition and engagement. Analyzed user behavior and campaign metrics (CPA, CTR, CVR, ROAS, retention rate), reallocating budgets for optimal efficiency. Conducted A/B testing for creatives, user journeys, messaging, and placements.