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I'm Zayar Kaungmyat, a Digital Marketing & Campaign Manager with 7+ years of experience driving multi-channel campaigns, social media growth, content strategy, and performance optimization across fintech, telecom, and retail. I excel at collaborating with cross-functional teams, optimizing funnels, and using data-driven insights to improve marketing effectiveness and ROI. I lead GTM strategies, social-first storytelling, and large-scale digital activations that boost user acquisition and retention.…I'm Zayar Kaungmyat, a Digital Marketing & Campaign Manager with 7+ years of experience driving multi-channel campaigns, social media growth, content strategy, and performance optimization across fintech, telecom, and retail. I excel at collaborating with cross-functional teams, optimizing funnels, and using data-driven insights to improve marketing effectiveness and ROI. I lead GTM strategies, social-first storytelling, and large-scale digital activations that boost user acquisition and retention.

Zayar Kaungmyat

Product Marketer, Project Manager, Digital Marketer, +7

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I'm Zayar Kaungmyat, a Digital Marketing & Campaign Manager with 7+ years of experience driving multi-channel campaigns, social media growth, content strategy, and performance optimization across fintech, telecom, and retail. I excel at collaborating with cross-functional teams, optimizing funnels, and using data-driven insights to improve marketing effectiveness and ROI. I lead GTM strategies, social-first storytelling, and large-scale digital activations that boost user acquisition and retention.…I'm Zayar Kaungmyat, a Digital Marketing & Campaign Manager with 7+ years of experience driving multi-channel campaigns, social media growth, content strategy, and performance optimization across fintech, telecom, and retail. I excel at collaborating with cross-functional teams, optimizing funnels, and using data-driven insights to improve marketing effectiveness and ROI. I lead GTM strategies, social-first storytelling, and large-scale digital activations that boost user acquisition and retention.

Available to hire

I’m Zayar Kaungmyat, a Digital Marketing & Campaign Manager with 7+ years of experience driving multi-channel campaigns, social media growth, content strategy, and performance optimization across fintech, telecom, and retail.

I excel at collaborating with cross-functional teams, optimizing funnels, and using data-driven insights to improve marketing effectiveness and ROI. I lead GTM strategies, social-first storytelling, and large-scale digital activations that boost user acquisition and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Burmese

Fluent

Work Experience

Marketing Specialist at Wave Money

May 1, 2023 - July 1, 2025

Digital & Campaign Achievements: Executed 20+ annual digital-first marketing campaigns, driving brand visibility, user acquisition, and engagement through 360° strategies across social, digital, ATL, and on-ground channels. Managed multi-million annual digital media budgets, ensuring 100% budget compliance while optimizing spend to improve campaign efficiency and ROI. Designed KPI dashboards to track CTR, CVR, CPA, reach, frequency, and campaign performance, enabling real-time digital optimization. Led cross-functional collaboration with Product, Sales & 10+ agencies to deliver high-impact digital initiatives, increasing campaign performance and user engagement.

Junior Deputy Manager at Myanma Post & Telecommunications

July 1, 2022 - May 1, 2023

Directed more than 30+ strategic digital partnerships to increase brand engagement and online visibility. Executed 10+ co-branded digital campaigns, delivering quarterly acquisition targets and measurable online growth. Coordinated cross-functional teams to deliver integrated digital and offline campaigns on time and within scope. Strengthened partner performance through KPI tracking and monthly digital reporting.

Marketing Business Partner at KBZPay

October 1, 2019 - July 1, 2022

Led GTM strategies for major feature launches and digital products, covering planning, creative development, paid media, CRM, and in-app channels. Managed high-volume in-app funnels (banners, push notifications, segmentation), improving activation, retention, and usage through personalized messaging. Executed 360 degree campaigns across SEO/SEM, Meta Ads, digital banners, influencer, and social media, driving sustained growth in acquisition and engagement. Analyzed user behavior and campaign metrics (CPA, CTR, CVR, ROAS, retention rate), reallocating budgets for optimal efficiency. Conducted A/B testing for creatives, user journeys, messaging, and placements.

Visual Merchandiser at Crocs Myanmar

June 1, 2018 - August 1, 2019

Managed POSM rollout, retail campaigns, and brand visibility across stores. Supported early-stage e-commerce and social media campaigns, improving online presence and customer engagement. Developed content and visual assets that enhanced footfall and conversions.